Breakout Football Star Leans on Passion for Gaming to Grow Personal Brand and Complexity Gaming Fandom

FRISCO, Texas – October 14, 2022 – Complexity Gaming, a GameSquare Esports company and one of North America’s longest-standing esports organizations, today announced Trevon Diggs, an All-Pro Dallas Cowboys cornerback, has signed with Complexity Stars, expanding the division’s roster of superstar athletes. A leading NFL defenseman, Diggs is the first Cowboys player to sign with Complexity Stars and joins 10 celebrities across sports and music – all of who seek to grow their audiences at the intersection of sports, gaming, and entertainment through the Complexity Stars program.

“While Dallas Cowboys fans know me as an athlete first, I’m also an avid gamer, and I’m looking forward to joining Complexity Stars to connect with more fans through gaming,” said Diggs. “Complexity and the Cowboys share the same hunger for greatness, and it was a natural fit for me to join an esports organization that understands the culture of sports and gaming.”

Diggs joins a dynamic cast of Complexity Stars talent, including two-time NBA champion J.R. Smith, LA Galaxy Striker Javier “Chicharito” Hernández, and LA-based DJ duo Lost Kings, among others who are tapping Complexity’s gaming and esports expertise to optimize their brand digital spaces. Diggs’ signing builds upon the deep relationship between Complexity and the Cowboys organization.

“In one short year, Trevon Diggs has made a name for himself in the NFL, and now he’ll be able to carve a similarly dominant niche online,” said Duane “Zeno” Jackson, Head of Complexity Stars, Complexity Gaming. “Complexity Stars provides athletes like Diggs with the resources to convert their passion for gaming and stardom into intimate, engaging experiences for fans new and old – especially among those here in Dallas.”

The football star will collaborate with Complexity’s diverse roster of talent on unique experiences to grow his online presence and deepen his connections with Cowboys and Complexity fans in Texas. Details of future in-person events, branded content, and collaborations with other professional athletes and creators will be made available on Digg’s social channels, Complexity’s website, and GameSquare’s website.

To learn more about Complexity Stars and check out the full roster, please visit https://complexity.gg/teams/complexity-stars/.

###

About Complexity Gaming
Complexity Gaming, a GameSquare Esports Inc. subsidiary, is one of North America’s longest-standing esports organizations. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About GameSquare Esports Inc.
GameSquare Esports Inc. is a vertically integrated, international digital media and entertainment company enabling global brands to connect and interact with gaming and esports fans. GameSquare owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA., NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA, Fourth Frame Studios, a multidisciplinary creative production studio, and Mission Supply, a merchandise and consumer products business. The Company is headquartered in Toronto, Canada.

Commemorating Complexity’s Founding Year, 2003 Digital Tokens to be Minted for Free through a Partnership with ARterra Labs, the Organization’s Official Digital Collectibles Partner 

FRISCO, Texas – May 4, 2022 – Complexity Gaming, a GameSquare Esports company and one of North America’s longest-standing esports organizations, today announced its first-ever digital collectible drop in collaboration with ARterra Labs, a digital collectibles platform hyper-focused on the esports and gaming market. Available beginning today, Complexity’s Genesis drop will feature 2003 free-to-mint digital tokens designed to commemorate the organization’s founding year, as Complexity expands into the Web3 market.

“As one of the first esports teams in North America, Complexity’s 2003 digital collectibles are a nod to our deep roots in the space,” said Jason Lake, CEO, Complexity Gaming; Global Head of Esports, GameSquare Esports; and ARterra Labs advisor. “Complexity wouldn’t be where it is today without our fans’ unwavering support. That’s why we’re partnering with ARterra Labs to offer this free digital collection as a token of our appreciation – it’s a chance for our fans to own a piece of Complexity’s history and engage deeper with our players and creators.”

Issued through ARterra Lab’s carbon-neutral platform, Complexity’s digital collection will be available for fans to claim on a first-come, first-serve basis at no cost. Complexity and ARterra Labs will work closely with token holders to identify and build meaningful fan engagement opportunities that these digital collectibles will unlock at the intersection of Web3 and gaming.

“Complexity’s rich history in competitive gaming makes them the perfect partner to launch our platform with and to carry out such a culturally symbolic drop for its fanbase,” said Bridge Craven, CEO, ARterra Labs. “We see digital collectibles as a way for the gaming community to show their fandom in this new digital era, and we hope Complexity’s fans will be excited by the opportunity of grabbing one of Complexity’s 2003 digital tokens.”

The drop will be facilitated through Complexity’s partnership with ARterra Labs, which designated ARterra Labs as the Official Digital Collectibles Partner of Complexity earlier this year. Together, Complexity and ARterra Labs will strive to create utility-driven digital products for fans and creators, build engagement strategies that ensure authenticity, and offer educational content for the gaming community at-large. ARterra Labs will additionally receive logo placement on Complexity’s official team jerseys.

For more information on the Genesis drop, please visit complexity.gg.

###

About Complexity Gaming

Complexity Gaming, a GameSquare Esports Inc. (stock: GSQ, Canadian Securities Exchange) subsidiary, is one of North America’s longest-standing and most successful esports organizations. The esports organization is led by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About GameSquare Esports Inc.

GameSquare Esports Inc. (CSE: GSQ) (OTCQB: GMSQF) (FRA: 29Q1) is a publicly traded international gaming and esports company headquartered in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, Reciprocity Corp. (“Reciprocity”), which provides the Company access to Asia, Latin America and North America, NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, and, most recently, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA. Reciprocity’s gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and its wholly owned subsidiary

About ARterra Labs Co.

Built on the NEAR Blockchain, ARterra is an NFT platform, marketplace, and API solution for elevating fan engagement. The NFTs created on the Platform are carbon neutral. ARterra’s API/SDK enables a fully customizable platform for collectors and creators. Users have access to extensive analytics to manage the collection and creation of tokens. Esports fans and gamers can buy, sell, trade and earn through rewards from officially licensed NFTs of your favorite teams, players & creators on ARterra’s marketplace.

Former NBA Guard to Headline $10,000 Warzone Tournament with Pro Athletes, Call of Duty Creators, and HBCU Students in Celebration of Black History Month

FRISCO, Texas – February 17, 2022 – Complexity Gaming, a GameSquare Esports company and one of North America’s longest-standing esports organizations, today announced Complexity Stars HBCU Rebirth Rumble, an online Call of Duty: Warzone tournament hosted by Complexity Star athlete and two-time NBA champion J.R. Smith. In celebration of Black History Month, students from Historically Black Colleges and Universities (HBCUs) will have an opportunity to play alongside their favorite athletes and Call of Duty influencers and take home their share of a $10,000 prize pool.

“As a student at NC A&T, I’m eager to find new ways to engage with my peers,” said J.R. Smith. “Thanks to my partnership with Complexity Stars, we were able to make the Rebirth Rumble possible and give students a unique opportunity to compete alongside world class athletes and top Call of Duty content creators.”

Taking place on February 28, Complexity Stars athletes will be joined by HBCU students and top gaming personalities in a 3-vs.-3 Warzone competition. Each trio, captained by Complexity Stars athletes and Call of Duty influencers, will compete against one another across eight matches of Rebirth mode. Baka Bros creator LuckyChamu will serve as a guest caster throughout the event.

As part of the Rebirth Rumble, Complexity will host a charity drive benefiting The HBCU Foundation. Complexity will promote the portal to donate to The HBCU Foundation during the livestream. To make a contribution, please visit: https://thehbcufoundation.org/donate/

“J.R. Smith’s vision for the Complexity Stars HBCU Rebirth Rumble is something that Complexity and the GameSquare team were deeply supportive of,” said Duane “Zeno” Jackson, Head of Complexity Stars. “We’re looking forward to bringing more opportunities like this to life in the future and continuing to support diversity and inclusivity in both esports and traditional sports.”

Following his work to develop and launch the Complexity Stars program in November 2021, Duane “Zeno” Jackson will serve as the new Head of Complexity Stars to create long-term gaming strategies for athletes, celebrities, and musicians to engage the next generation of fans. Jackson previously served as the Director of Athlete & Celebrity Relations at FaZe Clan.

Boom.TV will manage operations and production for the online tournament. Fans can tune into the Complexity Stars HBCU Rebirth Rumble Hosted by J.R. Smith on Complexity’s official Twitch channel at 11 AM PT on February 28.

Confirmed participants for the Rebirth Rumble include:

• Complexity Stars Athletes: J.R. Smith, Sean O’Malley, Megan Anderson, Leonard Fournette, and Edwin Rios
• Esports Competitors and Gaming Personalities: Thomas “Tommey” Trewren, “Swishem,” “iSmixie,” “JaredFPS,” and Duane “Zeno” Jackson
• HBCU Students: Kaleb “Enigma” Howard  and Eric “Skoomington” Jones (Morehouse College), “Jay” (North Carolina Agricultural and Technical State University), “Crezzah” (Johnson C. Smith University), Rodell “Roc Mon” Rahmaan (Tennessee State University), Brennan “Brizzle300” Roquemore and Tysheid “Tysheid” Dixon (Howard University), and Joshua “KJTheCreator” Harris (Clark Atlanta University)

More Rebirth Rumble competitors will be announced in the coming days. To stay up to date, be sure to follow Complexity’s Twitter.

###

About Complexity Gaming 

Complexity Gaming, a GameSquare Esports Inc. subsidiary, is one of North America’s longest-standing esports organizations. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About GameSquare Esports Inc.

GameSquare Esports Inc. (CSE: GSQ) (OTCQB: GMSQF) (FRA: 29Q1) is an international gaming and esports company headquartered in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, Reciprocity Corp. (“Reciprocity”), which provides the Company access to Asia, Latin America and North America, NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, and, most recently, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA. Reciprocity’s gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and its wholly owned subsidiary corporation, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA.

Partnership will Educate Gaming Community on Common Dry Eye Symptoms and Introduce Over-the-Counter Options like the #1 Doctor-Recommended Brand, Systane 

FRISCO, Texas – August 19, 2021 – Complexity Gaming, one of North America’s most elite and longest-standing esports organizations, today announced a partnership with Alcon, the global leader in eye care. The partnership will designate Alcon’s signature brand of lubricant eye drops, Systane®, as the first-ever Official Eye Care Partner of Complexity Gaming.

Now more than ever, dry eye symptoms are affecting people due to increased time in front of screens.¹ Alcon’s family of dry eye relief products can be used to temporarily relieve burning and irritation2 due to dryness of the eye that may be exacerbated by prolonged screen time.3 For esports athletes, gamers, and others living with dry eye symptoms, Systane products can help relieve dry eye symptoms such as burning and irritated eyes.3 

“Proper eye care is an essential part of our ongoing commitment to improve the holistic health and wellness of esports athletes,” said Jason Lake, Founder and CEO of Complexity Gaming. “Partnering with Alcon will help to educate our players, content creators, and the community at-large on the importance of ocular health.”

Kicking off this month, the partnership aims to raise awareness of the impact of extended digital device usage on the eyes. Since professional esports athletes and content creators can spend many hours per day training and streaming, they are particularly predisposed to eye fatigue, which can cause burning, stinging, and more.1,2 While in the heat of competition, healthy and refreshed eyes can mean the difference between winning and losing.

“Alcon is excited to partner with Complexity through this first-of-its kind partnership that we hope will help players understand vision changes they might be having because of dry eye and help them find real relief,” said Jeff Huffman, Senior Director, Dry Eye and Ocular Health Marketing at Alcon. “Through this partnership, we are thrilled to introduce a new audience to our family of products which includes the newly launched Systane Hydration Multi-Dose Preservative Free lubricant eye drops at a time when they most need relief from dry eye symptoms and can keep their eyes on the prize.”

By partnering with Alcon, Complexity is building upon its ongoing commitment to professionalize player care in the esports industry. Complexity provides holistic support and resources for players’ mental and physical well-being through the GameStop Performance Center (GSPC), which is equipped with performance-enhancing tools, recovery amenities, and ample mental health resources.

Systane products can be found at all major U.S. pharmacies and online retailers. Systane is the #1 doctor- recommended brand of artificial tears. 4  Learn more at Systane.com. 

###

About Complexity Gaming 

Complexity Gaming, a GameSquare Esports Inc. (stock: GSQ, Canadian Securities Exchange) subsidiary, is one of North America’s longest-standing and most successful esports organizations. The esports organization is led by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About Alcon

Alcon helps people see brilliantly. As the global leader in eye care with a heritage spanning more than seven decades, we offer the broadest portfolio of products to enhance sight and improve people’s lives. Our Surgical and Vision Care products touch the lives of more than 260 million people in over 140 countries each year living with conditions like cataracts, glaucoma, retinal diseases and refractive errors. Our more than 23,000 associates are enhancing the quality of life through innovative products, partnerships with eye care professionals and programs that advance access to quality eye care. Learn more at www.alcon.com. Connect with us on Facebook and LinkedIn.

Important Information for the Systane Family of Products

Systane Lubricant Eye Drops have been clinically proven to reduce the symptoms of dry eye, providing fast, long-lasting relief and comfort. Systane Hydration Preservative-Free in single-use vials were voted the Product of the Year in a Kantar survey of 40,000 consumers.5 Systane Complete provides symptom relief for people who suffer from evaporative dry eye, aqueous tear-deficient dry eye or mixed dry eye, and Systane Hydration is formulated with proprietary HydroBoost® Technology that provides extra moisture for people with sensitive dry eyes.

References

1. “Alcon Survey Shows More Screen Time Causing Consumer Concern About Eye Health, Increasing Symptoms of Dry Eye” from Alcon Media Release, https://www.alcon.com/media-release/alcon-survey-shows-more-screen-time-causing-consumer-concern. 
2. Patel, S., Henderson, R., Bradley, L., Galloway, B., & Hunter, L. (1991). Effect of visual display unit use on blink rate and tear stability. Optometry and vision science: official publication of the American Academy of Optometry, 68(11), 888-892.
3. Craig, J.P., Nelson, J. D., Azar, D. T., Belmonte, C., Bron, A. J., Chauhan, S. K., de Paiva, C. S., Gomes, J., Hammitt, K. M., Jones, L., Nichols, J. J., Nichols, K. K., Novack, G. D., Stapleton, F. J., Willcox, M., Wolffsohn, J. S., & Sullivan, D. A. (2017.) TFOS DEWS II Report Executive Summary. The ocular surface, 15(4), 802-812.
4. IQVIA Share of Recommendations 2019-2020  
5. 2021 Product of the Year Winner – Eye Care Category. Survey of 40,000 people by Kantar.