The Boston-Bred Music Group Expand the Complexity Stars Roster as Program’s First Musicians
FRISCO, Texas – June 13, 2022 – Complexity Gaming, a GameSquare Esports company and one of North America’s longest-standing esports organizations, today announced Lost Kings, the musical duo of Robert Abisi and Nick Shanholtz, are joining Complexity Stars as the program’s first musical artists. Complexity Stars will enable Lost Kings to expand their digital footprint and create new experiences for fans through gaming and esports competition.
“Gaming and music continue to intersect in unexpected ways,” said Robert Abisi of Lost Kings. “Complexity Stars presents an opportunity for us to engage deeper with our fans and showcase our music in a space that’s creatively limitless. We’re looking forward to working closely with Complexity and our fellow Stars athletes, who are just as committed to connecting with audiences through gaming as we are.”
As the newest addition to the Complexity Stars roster, Lost Kings will join nine professional athletes from the NBA, NFL, UFC, MLB, MLS, and WNBA looking to elevate their brand and grow their audiences at the intersection of gaming and pop culture. Current Complexity Stars talent includes LA Galaxy striker Javier “Chicharito” Hernández, two-time NBA champion J.R. Smith, Tampa Bay Buccaneers running back Leonard Fournette, and UFC fighters Max Holloway, Sean O’Malley and Megan Anderson, among others.
“Gaming continues to permeate every aspect of entertainment – from sports to music,” said Duane “Zeno” Jackson, Head of Complexity Stars, Complexity Gaming. “With their energy, ambition, and commitment to gaming, Lost Kings are spearheading Complexity Stars’ exciting expansion into music.”
Through Complexity Stars, Lost Kings will give fans new ways to interact with the pair through gaming, including custom content, collaborations with top gaming personalities, and in-person competitions. Fans recently got a preview of future Lost Kings’ Complexity Stars content during the duo’s Coachella weekend livesteam, where they played games with fellow Stars athlete Ronnie Stanley live on Complexity’s Twitch channel.
Details on upcoming activations will be made available on Lost Kings’ Twitter, Complexity’s socials, and GameSquare’s website. Check out the official announcement video at https://www.youtube.com/watch?v=yeX_L5T-8ro. To learn more about Complexity Stars, please visit https://bit.ly/3KoscI1.
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About Complexity Gaming
Complexity Gaming, a GameSquare Esports Inc. subsidiary, is one of North America’s longest-standing esports organizations. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.
About GameSquare Esports
GameSquare Esports Inc. (CSE: GSQ) (OTCQB: GMSQF) (FRA: 29Q1) is a publicly-traded international gaming and esports company headquartered in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare owns a portfolio of companies including Code Red Esports Ltd. (“Code Red”), an esports talent agency serving the UK, Reciprocity Corp. (“Reciprocity”), which provides the Company access to Asia, Latin America and North America, NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, and, most recently, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA. Reciprocity’s gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and its wholly owned subsidiary corporation, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA.