Activision, one of the world’s leading game software companies, has seen over $550 million dollars in revenue from the first five days of Call of Duty: Modern Warfare 2. With an insane amount of revenue within the first day exceeding $310 million in the U.S. and U.K. ALONE, Modern Warfare 2 is becoming the biggest game to hit the market since Rockstar’s Grand Theft Auto 4 which hit $310 million globally.
Biggest Multiplayer Game yet?
The numbers say, yes.
Beating Halo 3’s numbers ($170 million) in first day sales by over $140 million dollars, it’s safe to say the next big game to hit the scene is none other than Call of Duty: Modern Warfare 2.
Even more exciting, MW2 has exceeded more multiplayer expectations than ever imaginable. With in excess of 5.2 million hours of multiplayer experience within these first 5 days, it seems likely to say that the next competitive game in the industry may be taking form.
Although we’ve seen different Call of Duty competitive events in the past, this one may trump all of them. If the game continues to grow amongst the general “casual” gamer atmosphere, expect nothing but greatness in the competitive sense. With extreme marketable value, no game in it’s nature at this point, has exceeded these numbers in preliminary phases than what we are seeing from Modern Warfare 2.