Complexity Gaming and Join Forces in New Esports Partnership

BY Andrew Miesner / June 14, 2018

FRISCO – June 14th, 2018 – Complexity, one of the longest running and most prolific esports organizations in North America, and, premier destination for high-quality performance and streetwear for gamers and enthusiasts, announced a global partnership to elevate the performance and style for professional athletes in esports.

The synergistic alliance between and Complexity allows the professional player to make full use of cutting edge performance gear while practicing in the organization’s industry leading facilities. This technical apparel pushes the boundaries of how esports are played, with increased attention paid to the physical side of the profession. Reducing the risk of injury, while adding layers of comfort is essential to have the players reach peak performance.

“H4X provides the performance gear and street-wear our players and fans have been looking for,” says Daniel Herz, CRO Complexity. “There’s no better apparel product in the esports space and we look forward to growing our two brands together “

“We are thrilled to be aligning with an organization led by Jerry Jones and his proven success in Dallas through building powerful sports franchises,” says Jon Gurman, CEO of Moniker, Inc.  “H4X is inspired by the passion of competition and our product reflects the mindset and aesthetic of esports champions. Complexity embodies that passion and our brands are a natural fit. Together we will make Complexity America’s esports team.”

The new partnership between the two brands will debut at DreamHack Summer in Jönköping, Sweden as the Complexity Counter-Strike team embarks on that journey with fresh attire on board. To celebrate this groundbreaking step for esports, H4X and Complexity will be releasing only 30 Limited Edition Performance Jacket, hitting the H4X online store for a short time only. You can find all the info and the jacket itself alongside other new branded merchandise and performance gear at



About Moniker

The company was founded in 2017 by Jon Gurman and BITKRAFT Esports Ventures, through Gurman’s understanding of the apparel and licensing world and the BITKRAFT’s expertise and network in the esports industry. Moniker was founded as a holding company and joint management vehicle for the two parties. It will serve as the umbrella for several esports apparel brands, each targeted at different parts of the market. The first such brand is called H4X and is managed and owned entirely by Moniker. sells casual streetwear and high-quality performance wear for esports athletes and enthusiasts. Moniker is in development with additional brands to live under the esports consumer product umbrella.

About Complexity

Established in 2003, Complexity is one of America’s premier and longest standing esports organizations. Over the past 15 years, Complexity has won over 140 championships in nearly 30 games, and have been featured in dozens of major media outlets. In 2017 founder Jason Lake made history by welcoming Dallas Cowboys owner Jerry Jones and investor John Goff to the team’s ownership. With unparalleled support and infrastructure from the ownership group, Complexity has created the world’s foremost operations center and training facilities. Complexity’s player first mentality, passion, professionalism, and innovation have led them to be recognized as a global leader in modern esports.