compLexity Joins Dell, Alienware at SXSW

BY Andrew Miesner / February 27, 2009

Complexity is excited to announce that we are teaming up with Dell and Alienware at the upcoming South by Southwest (“SXSW”) event in Austin, Texas.  Jason “1” Lake will be in attendance with Yfran “Eafra” Garcia, Dan “REP” Nunez and Alex “sodah” Ringe.  We will be doing “Play the Pros” events on the hottest new gaming rigs, meeting fans and streaming live on the compLexiTV Network (“CTN”). 

Also joining the group will be Marcus “DJWheat” Graham who will be emcee for the booth and will be bringing you the non-stop live action on CTN.

Below is the official press release:


Complexity Gaming and Dell Team Up for South by Southwest

Austin, Texas (February 24, 2009) – Dell Gaming, the premier provider of gaming computers and accessories, today announced that it has partnered with Complexity Gaming, America’s most prolific professional gaming organization, for the upcoming South by Southwest (“SXSW”) Interactive Festival.  SXSW is being held March 13 – 17, 2009 in Austin, Texas.  The event celebrates the best minds and the brightest personalities of emerging technology.   

Complexity’s professional gamers will be on hand at Dell’s booth to explain the innovative product lines from Dell and Alienware, and play the hottest titles with gaming enthusiasts.  SXSW attendees will also be to test drive a range of Dell XPS and Alienware systems, including the Dell XPS 730x desktop and Alienware M17 notebook.

“We’re very honored to be partnered with Dell and Alienware for this event,” said Jason Lake, founder and CEO of Complexity Gaming.  “Their products have long been favored by professional gamers and we’re looking forward to test driving the latest and greatest machines on the market.”

Dell, the number one PC supplier in the US, and second-largest worldwide, has a broad range of consumer products including high-end gaming desktops and laptops under the XPS and Alienware brands. Designed for the highest performance, both brands offer leading technology for the demanding gamer or enthusiast with an innovative industrial design.


About Dell:

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 34 on the Fortune 500. For more information, visit, or to communicate directly with Dell via a variety of online channels, go to To get Dell news direct, visit

About Complexity Gaming:

Complexity Gaming® is the premiere competitive gaming brand in North America.  Owned and operated by some of the finest minds in the industry, Complexity has a long heritage of championship caliber teams, news reporting and gaming entertainment ventures.  The recent acquisition of has made Complexity a premier destination for media content in the gaming sector.  For more information visit

About South by Southwest Interactive:

The SXSW Interactive Festival features five days of exciting panel content and amazing parties. Attracting digital creatives as well as visionary technology entrepreneurs, the event celebrates the best minds and the brightest personalities of emerging technology. Whether you are a hard-core geek, a dedicated content creator, a new media entrepreneur, or just someone who likes being around an extremely creative community, SXSW Interactive is for you!



If you live in the Austin area or will be attending SXSW, be sure to stop by the booth!  Play the compLexity pros, grab an Alienware t-shirt, get your picture taken for our website and drop shoutouts to your friends on the live CTN stream.

Keep it locked to for the weekend because between SXSW in Austin and Kode5 in Dallas we’ll be posting non-stop eSports action!