BOSTON, Mass., September 23, 2015 – DraftKings, Inc., a leading daily fantasy sports destination, today announced the addition of eSports to its industry-leading offerings, which include NFL, MLB, NBA, NHL, MLS, NASCAR, PGA, and MMA. The formal launch of DraftKings’ eSports games will center on the League of Legends World Championship through a partnership with six leading eSports organizations.
“eSports is one of the world’s most popular spectator sports, and we are excited to introduce League of Legends to our industry-leading fantasy platform as a way to bring fans worldwide closer to the game,” said Matt Kalish, CRO and Co-Founder of DraftKings. “Our partnerships with Cloud 9, TSM, CLG, SK Gaming, compLexity Gaming, and Mousesports show our strong commitment to the eSports space, and our desire to work with top teams and players to support and help grow this booming space.”
DraftKings will begin offering fantasy eSports contests on October 1st, 2015 with the start of the League of Legends World Championships. Participants will be able to play for free, or compete against others in cash prize leagues, including a $3 entry fee contest featuring $25,000 in prizes.
To help new fantasy eSports players learn how to approach fantasy gaming DraftKings will feature exclusive content including video tutorials, helpful articles and integrated content from the teams on http://playbook.draftkings.com/. To participate in an eSports contest please visit www.draftkings.com.
The DraftKings eSports partnership was brokered by IMG.
DraftKings, Inc. is a leading skill-based Daily Fantasy Sports (DFS) gaming destination for fans in North America to compete in single-day online games for cash and prizes across the largest variety of professional and collegiate sports. DraftKings is the exclusive DFS partner of Major League Baseball, the National Hockey League, NASCAR and Ultimate Fighting Championship. Founded in 2012 by CEO Jason Robins, CRO Matt Kalish and COO Paul Liberman, DraftKings is headquartered in Boston, Mass.
The DraftKings app is available on the Google Play Store. For more information, go to www.draftkings.com.
Contacts
DraftKings
Sabrina Macias
smacias [at] draftkings.com
(646) 565-6758