GLYTCH Energy to release Complexity energy drink featuring transparent and performance focused ingredients

BY Andrew Miesner / September 6, 2024

Complexity Clutch now available online with distribution via Walmart online and US retail locations to follow

Frisco, Texas – September 6, 2024. Complexity, the leading North American esports organization, and GLYTCH Energy, a rapidly growing performance and health focused beverage brand, announced today the release of Complexity Clutch, a new co-branded energy drink. Tubs of the sour citrus punch flavored beverage are available now via the GLYTCH online store, with additional distribution via Walmart online and US retail locations in the coming months.

“For over two decades performance and wellness have been core focuses of Complexity’s esports efforts. GLYTCH is a brand that shares those values.” said Jason Lake, Founder & CEO of Complexity. “We’re very excited to provide a healthier alternative in the energy drink space, focused on transparent ingredients and a consistent boost. I’m personally thrilled with the taste and the boost I get from our new Complexity Clutch flavor, and I’m sure our fans will feel the same!”

Complexity Clutch will be highlighted on jerseys for the Complexity Counter-Strike 2, APEX Legends, Rocket League, Halo Infinite, and Madden 25 teams. Additionally the flavor will be promoted on live streams from Complexity creators and during Complexity events including the Complexity Kickoff on September 6, featuring Madden NFL 25.

“We are really excited to announce our partnership with America’s esports team, Complexity.  Said Ben Bullington, Founder of GLYTCH Energy. “I have been working on this flavor for a while and I’m pumped that it’s being used in this awesome collaboration!”

Complexity Clutch is available via the GLYTCH online shop now, with fans able to save 25% and support Complexity with code “COMPLEXITY”. Online orders will begin shipping the week of September 9, with Complexity Clutch to be available via Walmart online and in US retail locations in the coming months.

About Complexity

Complexity is one of North America’s longest-standing esports organizations. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 20+ year history. Staunchly committed to professionalism and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit www.Complexity.gg

About GLYTCH Energy

GLYTCH Energy was founded in 2020 by Benjamin Bullington, a fitness and gaming fanatic who wanted to bring quality and health conscious supplements to the gaming market. GLYTCH is here to dominate and revolutionize the landscape of esports by prioritizing gamer health and well being first. Gamer wellness aside, our creations are used to help increase your work energy through the day or night.