This weekend is a big one not only for the NFL, but also for the new action RPG, Mass Effect 2!  During the fourth quarter of the NFC Championship between the New Orleans Saints and the Minnesota Vikings there will be a two-minute launch ad for Mass Effect 2.

This not only marks one of the largest audiences for a launch advertisement which is expected to be upwards of 35 million viewers!  It also marks a day where fans of both video games and football can chat and interact with the BioWare: Mass Effect 2 development team, live via their own Ustream channel.  Also during halftime the development team will be airing live action gameplay from the upcoming game on their live stream, the tea mwill also be giving away game merchandise!

The NFC Championship takes place on Sunday January 24th, at 6pm EST on Fox Sports, check your local listings for all the info, pay attention to the commercials during the fourth quarter for the trailer, and also check out the live Ustream channel for all your MS2 needs!

Mass Effect 2 is set to be released Tuesday January 26, 2010!