ROI from eSports Sponsorships?

BY Andrew Miesner / January 12, 2011

On January 11, 2011, the founder of Jason Tugman posted a video on YouTube all about the business side of gaming as a sponsor. Tugman talks about how eSports tournaments, such as SCReddit, are great ways for small businesses with gamers as target markets to become known in the community. was one of SCReddit’s sponsors for their invitational tournament that was held January 8th and 9th of this year.

The main idea of the video is that sponsors and gaming organizations have the potential to acquire a staggering increase in brand recognition. Tugman himself found that his Return on Investments was so great that it made his sponsorship of SCReddit worthwhile despite the investment costs. Through the use of ads and commentator shout outs at the beginning of each match, the sponsors would get several visits and even registrations on their websites. Even with just a banner on theSCReddit website, Tugman was receiving a huge amount of visits just to see what his site had to offer. Tugman’s overall view is that investing in tournaments, gaming sites, or a gaming team is a great way for small businesses related to gaming to get their names out into the community and to explore the demographic for future expansion.



To visit Tugman’s website go here.
To visit SCReddit go here.