George Town, Cayman Islands, August 26, 2024 – Sonic Labs, the team supporting the development of the upcoming launch of the Sonic network, today announced a partnership with Complexity, the world-renowned esports organization, built around an array of gaming-driven audience engagement initiatives. Sonic will be the official, exclusive blockchain sponsor of Complexity, with branding rights on team uniforms, sponsoring Complexity’s live streamed esports and community events, development of a Web3 integrated fan app, and coverage of Complexity’s tournament participation.
The foundation of the partnership will integrate Sonic into the Complexity community via sponsorships, co-branding efforts, tournament integrations, live events, and a soon-to-launch fan application. Full details of the initial partnership framework include:
Sonic Labs CEO, Michael Kong, commented on today’s news: “We’re excited to partner with Complexity, one of the most visible esports organizations in the world, to bring awareness of Sonic to its global fanbase and showcase what a next generation of gaming fandom looks like. We anticipate pushing mass adoption forward with Sonic and are thrilled to have Complexity alongside us for the journey.”
Jason Lake, Complexity CEO, added: “The Sonic Labs team is dedicated to bringing the excitement of gaming onchain with the launch of Sonic later this year, and we’re excited to have them as an official sponsor to help realize that vision. In speaking with their leadership, it’s clear the team is committed to the gaming space and with our collaborative efforts around fan engagement, community participation, and gaming experience, we’re confident that Sonic will be a prominent player in the games industry for the foreseeable future.”
The program kicks off with the first Sonic Community Night on August 30, with inclusion in the September iteration of the NA Revival Series shortly to follow.
About Sonic Labs
Launched by the team behind the Fantom Foundation, Sonic is a high-throughput layer-1 platform with a secure gateway to Ethereum, providing the fastest settlement layer for digital assets with over 10,000 TPS and complete, one second confirmation times. Sonic is operated by Sonic Labs, supported by a massive incentive program, and expected to launch later this year.
For more information on the new Sonic network and Sonic Labs read the latest blog post outlining this new era of blockchain innovation.
About Complexity
Complexity is one of North America’s longest-standing esports organizations. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 20+ year history. Staunchly committed to professionalism and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit www.Complexity.gg
Sonic Labs is empowering the visionary creators of today to develop the Web3 applications of tomorrow. The platform is home to hundreds of innovative finance, NFT, and gaming apps and a vibrant, dynamic community who are actively redefining what it means to interact with Web3.
The platform’s native token “S” is a cryptocurrency used for paying transaction fees, participating in decentralized governance, and other purposes within the platform.
The Sonic platform uses cutting-edge blockchain technology to ensure maximum security. Since Sonic is decentralized across dozens of computers all working together to support the platform, no central authority, including Sonic Labs, can manipulate or control user assets.
Upon launch, the Sonic platform will be home to a variety of engaging blockchain games centered around community and rewards. These games utilize the Sonic blockchain to store user assets, providing true digital ownership of all in-game items and currencies. This allows gamers to freely trade anything they earn within the game with other players outside the game, without any restrictions.
Sonic and Complexity both believe in the power of technology to connect people, enabling them to change the world. It’s through this lens that both companies are enthusiastic to collaborate on a variety of audience-focused initiatives.