Breakout Football Star Leans on Passion for Gaming to Grow Personal Brand and Complexity Gaming Fandom
FRISCO, Texas – October 14, 2022 – Complexity Gaming, a GameSquare Esports company and one of North America’s longest-standing esports organizations, today announced Trevon Diggs, an All-Pro Dallas Cowboys cornerback, has signed with Complexity Stars, expanding the division’s roster of superstar athletes. A leading NFL defenseman, Diggs is the first Cowboys player to sign with Complexity Stars and joins 10 celebrities across sports and music – all of who seek to grow their audiences at the intersection of sports, gaming, and entertainment through the Complexity Stars program.
“While Dallas Cowboys fans know me as an athlete first, I’m also an avid gamer, and I’m looking forward to joining Complexity Stars to connect with more fans through gaming,” said Diggs. “Complexity and the Cowboys share the same hunger for greatness, and it was a natural fit for me to join an esports organization that understands the culture of sports and gaming.”
Diggs joins a dynamic cast of Complexity Stars talent, including two-time NBA champion J.R. Smith, LA Galaxy Striker Javier “Chicharito” Hernández, and LA-based DJ duo Lost Kings, among others who are tapping Complexity’s gaming and esports expertise to optimize their brand digital spaces. Diggs’ signing builds upon the deep relationship between Complexity and the Cowboys organization.
“In one short year, Trevon Diggs has made a name for himself in the NFL, and now he’ll be able to carve a similarly dominant niche online,” said Duane “Zeno” Jackson, Head of Complexity Stars, Complexity Gaming. “Complexity Stars provides athletes like Diggs with the resources to convert their passion for gaming and stardom into intimate, engaging experiences for fans new and old – especially among those here in Dallas.”
The football star will collaborate with Complexity’s diverse roster of talent on unique experiences to grow his online presence and deepen his connections with Cowboys and Complexity fans in Texas. Details of future in-person events, branded content, and collaborations with other professional athletes and creators will be made available on Digg’s social channels, Complexity’s website, and GameSquare’s website.
To learn more about Complexity Stars and check out the full roster, please visit https://complexity.gg/teams/complexity-stars/.
About Complexity Gaming
Complexity Gaming, a GameSquare Esports Inc. subsidiary, is one of North America’s longest-standing esports organizations. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.
About GameSquare Esports Inc.
GameSquare Esports Inc. is a vertically integrated, international digital media and entertainment company enabling global brands to connect and interact with gaming and esports fans. GameSquare owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA., NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA, Fourth Frame Studios, a multidisciplinary creative production studio, and Mission Supply, a merchandise and consumer products business. The Company is headquartered in Toronto, Canada.