Top Esports Organization Reopens State-of-the-Art Frisco Headquarters with Year-Round Community Programming, Lenovo Legion Technology
FRISCO, Texas – November 10, 2022 – Complexity Gaming, a GameSquare Esports company and one of North America’s longest-standing esports organizations, today announced the grand reopening of its Frisco, Texas, headquarters, named the Lenovo Legion Esports Center. Located at The Star, known as the world headquarters and training facility of the Dallas Cowboys, the Lenovo Legion Esports Center will feature a year-round slate of community programming for residents to enjoy while visiting the facility. In addition to hands-on gaming experiences, visitors will have access to the same Lenovo hardware that powers Complexity’s professional competitors and content creators.
“The Star is a cornerstone of the Frisco community, and our headquarters have become a local esports and gaming hub for current and future generations of gamers,” said Jason Lake, CEO, Complexity Gaming, and global head of esports, GameSquare Esports. “Our fans – both close to home and around the world – are at the epicenter of this organization. We’re looking forward to reopening our doors of the Lenovo Legion Esports Center to the community.”
During weekends throughout the year, the Dallas-Fort Worth community can drop by the headquarters to play the most popular games on Lenovo Legion technology and purchase exclusive merchandise. The Complexity and Lenovo teams will additionally host a number of activities, including:
- LAN Events: Compete in local esports competitions from weekly LAN tournament series to seasonal events.
- Watch Parties: Join fellow Complexity fans to cheer on its teams and players, watch local Dallas sports, including the Dallas Cowboys, and tune into global sporting events, such as the World Cup.
- Meet and Greets: Meet Complexity’s top content creators and players, and occasionally Complexity Stars athletes as they drop by the headquarters.
- Tours: Explore what makes the Lenovo Legion Esports Center one of the most advanced esports facilities in the world by touring state-of-the-art performance training rooms, including athlete recovery, wellness, and mental health amenities.
- Educational Opportunities: Uncover how gaming can make learning fun through summer camps for local youth as well as corporate panels and seminars.
“Lenovo has played an integral role in powering our players and creators, and the reopening of the Lenovo Legion Esports Center will put high-powered gaming experiences at the community’s fingertips,” said Justin Kenna, CEO, GameSquare Esports. “Through our partnership, we’ll continue to unlock more ways to connect with the Dallas community and provide unprecedented access to the world of gaming, esports, and entertainment for all.”
Lenovo and Complexity have a rich history creating opportunities for the Dallas-Fort Worth community to plug into gaming and esports. This summer, the duo hosted a series of summer camps for underserved youth on gaming-related topics ranging from content creation to competitive gaming. It’s part of the two organizations’ shared vision for fostering a more accepting and supportive community in esports and gaming.
“The Lenovo Legion Esports Center embodies Complexity and Lenovo’s commitment to not only enhancing player performance, but also building a safe space for the gaming community,” said Gerald Youngblood, chief marketing officer, Lenovo North America. “When a passion for technology meets community engagement, you get the interactive experiences that Complexity provides its fans in the Dallas-Fort Worth metroplex and beyond.”
Activities kick off this weekend with Halo Infinite free play, in celebration of the Complexity team recently becoming a Halo Championship Series partner team. There will also be Intel Extreme Masters Rio Major 2022 watch party and CS:GO freeplay. Additionally, fans will have an opportunity to meet Complexity’s Apex Legends squad.
Weekly hours of operation are Fridays 3 PM – 9 PM CT as well as Saturdays and Sundays 11 AM – 7 PM CT. To learn more about the Lenovo Legion Esports Center, please visit www.complexity.gg/headquarters.
About Complexity Gaming
Complexity Gaming, a GameSquare Esports Inc. subsidiary, is one of North America’s longest-standing esports organizations. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.
About GameSquare Esports Inc.
GameSquare Esports Inc. is a vertically integrated, international digital media and entertainment company enabling global brands to connect and interact with gaming and esports fans. GameSquare owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA., NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA, Fourth Frame Studios, a multidisciplinary creative production studio, and Mission Supply, a merchandise and consumer products business. The Company is headquartered in Toronto, Canada.