COMPLEXITY GAMING WELCOMES DALLAS-FORT WORTH COMMUNITY TO LENOVO LEGION ESPORTS CENTER

November 10th, 2022

Top Esports Organization Reopens State-of-the-Art Frisco Headquarters with Year-Round Community Programming, Lenovo Legion Technology 

FRISCO, Texas – November 10, 2022Complexity Gaming, a GameSquare Esports company and one of North America’s longest-standing esports organizations, today announced the grand reopening of its Frisco, Texas, headquarters, named the Lenovo Legion Esports Center. Located at The Star, known as the world headquarters and training facility of the Dallas Cowboys, the Lenovo Legion Esports Center will feature a year-round slate of community programming for residents to enjoy while visiting the facility. In addition to hands-on gaming experiences, visitors will have access to the same Lenovo hardware that powers Complexity’s professional competitors and content creators.

“The Star is a cornerstone of the Frisco community, and our headquarters have become a local esports and gaming hub for current and future generations of gamers,” said Jason Lake, CEO, Complexity Gaming, and global head of esports, GameSquare Esports. “Our fans – both close to home and around the world – are at the epicenter of this organization. We’re looking forward to reopening our doors of the Lenovo Legion Esports Center to the community.”

During weekends throughout the year, the Dallas-Fort Worth community can drop by the headquarters to play the most popular games on Lenovo Legion technology and purchase exclusive merchandise. The Complexity and Lenovo teams will additionally host a number of activities, including:

  • LAN Events: Compete in local esports competitions from weekly LAN tournament series to seasonal events.
  • Watch Parties: Join fellow Complexity fans to cheer on its teams and players, watch local Dallas sports, including the Dallas Cowboys, and tune into global sporting events, such as the World Cup.
  • Meet and Greets: Meet Complexity’s top content creators and players, and occasionally Complexity Stars athletes as they drop by the headquarters.
  • Tours: Explore what makes the Lenovo Legion Esports Center one of the most advanced esports facilities in the world by touring state-of-the-art performance training rooms, including athlete recovery, wellness, and mental health amenities.
  • Educational Opportunities: Uncover how gaming can make learning fun through summer camps for local youth as well as corporate panels and seminars.

“Lenovo has played an integral role in powering our players and creators, and the reopening of the Lenovo Legion Esports Center will put high-powered gaming experiences at the community’s fingertips,” said Justin Kenna, CEO, GameSquare Esports. “Through our partnership, we’ll continue to unlock more ways to connect with the Dallas community and provide unprecedented access to the world of gaming, esports, and entertainment for all.”

Lenovo and Complexity have a rich history creating opportunities for the Dallas-Fort Worth community to plug into gaming and esports. This summer, the duo hosted a series of summer camps for underserved youth on gaming-related topics ranging from content creation to competitive gaming. It’s part of the two organizations’ shared vision for fostering a more accepting and supportive community in esports and gaming.

“The Lenovo Legion Esports Center embodies Complexity and Lenovo’s commitment to not only enhancing player performance, but also building a safe space for the gaming community,” said Gerald Youngblood, chief marketing officer, Lenovo North America. “When a passion for technology meets community engagement, you get the interactive experiences that Complexity provides its fans in the Dallas-Fort Worth metroplex and beyond.”

Activities kick off this weekend with Halo Infinite free play, in celebration of the Complexity team recently becoming a Halo Championship Series partner team. There will also be Intel Extreme Masters Rio Major 2022 watch party and CS:GO freeplay. Additionally, fans will have an opportunity to meet Complexity’s Apex Legends squad.

Weekly hours of operation are Fridays 3 PM – 9 PM CT as well as Saturdays and Sundays 11 AM – 7 PM CT. To learn more about the Lenovo Legion Esports Center, please visit www.complexity.gg/headquarters.

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About Complexity Gaming

Complexity Gaming, a GameSquare Esports Inc. subsidiary, is one of North America’s longest-standing esports organizations. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About GameSquare Esports Inc.
GameSquare Esports Inc. is a vertically integrated, international digital media and entertainment company enabling global brands to connect and interact with gaming and esports fans. GameSquare owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA., NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA, Fourth Frame Studios, a multidisciplinary creative production studio, and Mission Supply, a merchandise and consumer products business. The Company is headquartered in Toronto, Canada.

TREVON DIGGS, DALLAS COWBOYS CORNERBACK, JOINS COMPLEXITY STARS TO EXPAND AUDIENCE, INFLUENCE THROUGH GAMING

October 14th, 2022

Breakout Football Star Leans on Passion for Gaming to Grow Personal Brand and Complexity Gaming Fandom

FRISCO, Texas – October 14, 2022 – Complexity Gaming, a GameSquare Esports company and one of North America’s longest-standing esports organizations, today announced Trevon Diggs, an All-Pro Dallas Cowboys cornerback, has signed with Complexity Stars, expanding the division’s roster of superstar athletes. A leading NFL defenseman, Diggs is the first Cowboys player to sign with Complexity Stars and joins 10 celebrities across sports and music – all of who seek to grow their audiences at the intersection of sports, gaming, and entertainment through the Complexity Stars program.

“While Dallas Cowboys fans know me as an athlete first, I’m also an avid gamer, and I’m looking forward to joining Complexity Stars to connect with more fans through gaming,” said Diggs. “Complexity and the Cowboys share the same hunger for greatness, and it was a natural fit for me to join an esports organization that understands the culture of sports and gaming.”

Diggs joins a dynamic cast of Complexity Stars talent, including two-time NBA champion J.R. Smith, LA Galaxy Striker Javier “Chicharito” Hernández, and LA-based DJ duo Lost Kings, among others who are tapping Complexity’s gaming and esports expertise to optimize their brand digital spaces. Diggs’ signing builds upon the deep relationship between Complexity and the Cowboys organization.

“In one short year, Trevon Diggs has made a name for himself in the NFL, and now he’ll be able to carve a similarly dominant niche online,” said Duane “Zeno” Jackson, Head of Complexity Stars, Complexity Gaming. “Complexity Stars provides athletes like Diggs with the resources to convert their passion for gaming and stardom into intimate, engaging experiences for fans new and old – especially among those here in Dallas.”

The football star will collaborate with Complexity’s diverse roster of talent on unique experiences to grow his online presence and deepen his connections with Cowboys and Complexity fans in Texas. Details of future in-person events, branded content, and collaborations with other professional athletes and creators will be made available on Digg’s social channels, Complexity’s website, and GameSquare’s website.

To learn more about Complexity Stars and check out the full roster, please visit https://complexity.gg/teams/complexity-stars/.

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About Complexity Gaming
Complexity Gaming, a GameSquare Esports Inc. subsidiary, is one of North America’s longest-standing esports organizations. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About GameSquare Esports Inc.
GameSquare Esports Inc. is a vertically integrated, international digital media and entertainment company enabling global brands to connect and interact with gaming and esports fans. GameSquare owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA., NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA, Fourth Frame Studios, a multidisciplinary creative production studio, and Mission Supply, a merchandise and consumer products business. The Company is headquartered in Toronto, Canada.

 

Complexity’s Future in Valorant

July 22nd, 2022

Dear Fans,

As many of you have heard, recently VALORANT Partnership Program applicants were notified if they would proceed to a further round or if their applications were rejected. Unfortunately, Complexity’s Gaming’s substantive and compelling application was not selected to proceed. We are saddened by this decision as our submission was robust, detailing our history of successes and innovation, as well as our vision for the future of Complexity within the new VALORANT ecosystem.

As a result of this process, we have made the difficult decision to partially exit VALORANT for the time being. While we will discontinue our efforts in the VALORANT Champions Tour via our men’s VALORANT team, we will continue our journey with Complexity.GX3 in VALORANT Game Changers and other competitions. We are grateful to have your ongoing support as we work with Complexity.GX3 to continue breaking down barriers and elevating the underserved women’s gaming community.

We are proud of the work we’ve done in VALORANT over the past two years and we are honored to have received your fandom. Our goal was not to create star-studded teams of known names, but instead to create opportunities for new talent to rise to the top. The process of seeing young talent like Valyn and Jonahp use this infrastructure to springboard to new heights has been deeply rewarding. We are confident that members of our talented current roster and others will utilize that same structure to propel themselves forward in the new VALORANT Partnership Program, even if Complexity will not be a part of it.

Thankfully, this goodbye is not necessarily permanent. This organization still has the utmost respect for VALORANT as a title and we are excited to watch the esports community continue to grow. Our hope is that in the future more opportunities will be opened to showcase the incredible depth of the North American talent pool in the highest level of competition. Until then, we’ll see you in VALORANT Game Changers with Complexity.GX3!

As always, we appreciate your support.

Complexity

Complexity Welcomes Our Newest Accounting & Operations Interns

July 13th, 2022

Complexity’s Nicole Thurman, Controller, launches our very-own Accounting & Operations Internship Program. This week (July 13, 2022), two new talented individuals, Alerra Wheeler and Trevon Jenkins join the team in the first cohort of the internship program.

Nicole graduated from South Carolina State University in 2007, and has always strived to staying connected with her university. Through the internship program, she worked with SCSU, Terrance Tucker and Dr. Adams to pick two of their best candidates for this hands-on experience with our esports organization’s business operations.

Creating opportunities for students at my alma-mater has been something I’ve always wanted to do ever since I’ve been in a position to be able to do so. Historically Black Colleges & Universities sometimes don’t get as many opportunities like this, so this was my way of ‘opening the door’ for students as someone ‘opened the door’ for me.

 

Complexity has completely supported the creation of this internship program from start to finish, and creating this opportunity for students of color. This is something I don’t really see much of in the esports/gaming industry, and I’m super excited to see not only the program grow – but the students we bring on grow individually.

 

A huge focus of mine is to give the students an opportunity to meet with staff of all of our departments (partnerships, marketing, social, video, talent) so they get an idea of how that team works and what interests them the most.

 

Our mission statement here at Complexity is ‘putting people first’ and I want to make sure that my student mentees not only feel that way, but actively see that mission statement reinforced. Not only will they be able to get hands-on experience, they’ll also be able to form personal connections with our staff & departments and get advice from other talented individuals.

– Nicole Thurman, Controller

Alerra C. Wheeler is a sophomore Accounting major from Price George’s County, Maryland. She is involved in the National Association of Black Accountants, Honors College, Campus Activity Board, and Beta Alpha Psi Honor Organization.

I enjoy exploring new environments and traveling. I am most excited about learning new perspectives in the accounting field, and being able to experience this opportunity!

– ALERRA WHEELER, ACCOUNTING & BUSINESS INTERN

Trevon Jenkins is a senior Accounting major from Charleston, South Carolina. He is involved as a U.S. Army ROTC Cadet, and his hobbies include playing video games.

I am excited to meet new people at the office, hearing their backgrounds, and working for an esports company!

– TREVON JENKINS, ACCOUNTING & BUSINESS INTERN

 

This is just the start of Complexity’s Internship Program that actively seeks the next-generation of talented, diverse, and unique individuals. If you are interested in more information about the program, email [email protected].

GAMESQUARE ESPORTS ANNOUNCES TIMTHETATMAN’S TAILGATE, 2-DAY GAMING AND MUSIC FESTIVAL HEADLINED BY COUNTRY STAR KANE BROWN, AT FORD CENTER AT THE STAR ON JULY-16-17

June 21st, 2022

Kane Brown to Conclude Weekend of Musical Performances, including Country Pop Artist Mitchell Tenpenny, DJ Arty, and Tool Tribute Band Schism 

Activities and Contests Include $100,000 Fortnite Tournament, Car Show, Tim Pong Competition, Retro Arcade, Tailgate-Inspired Games, and Much More 

FRISCO, Texas – June 14, 2022 – GameSquare Esports, a publicly-traded international esports and gaming company, and Tim “TimTheTatman” Betar today announced details for TimTheTatman’s Tailgate, a two-day festival bringing together gaming, sports, music, and pop culture. Taking place at Ford Center at The Star, in Frisco, Texas, the event will welcome the streamer’s fanbase, the Dallas-Fort Worth community, and a slew of star-studded guests, including musical performances headlined by country music star Kane Brown.

“This is going to be an unforgettable experience for the Tatman Army,” said TimTheTatman. “GameSquare is pulling out all the stops to deliver a weekend of gaming, music, and sports. You won’t want to miss this.”

Kane Brown will close out a weekend of performances by country pop singer-songwriter Mitchell Tenpenny, EDM DJ Arty, and Tool tribute band Schism. All musical acts will take place on the main stage inside Ford Center.

“When TimtheTatman invited me to headline his Tailgate, I immediately said yes,” said Brown. I love gaming and music and Tim’s event brings those two things together. I’m excited to be a part of it.”

Throughout the weekend, fans can also enjoy a collection of activities, contests, and gaming tournaments inspired by TimTheTatman, including:

  • TimTheTatman’s Hoedown: $100,000 Zero Build Fortnite Tournament: 300 ticket holders will have the chance to test their skills in a two-day Fortnite tournament livestreamed on TimTheTatman’s official YouTube channel.
  • $25,000 Car Show: A tribute to TimTheTatman’s love of cars, guests can admire an assortment of trucks, sports cars, and more, with the $25,000 cash prize awarded to the best entry.
  • Tailgate Favorites: Headlined by a $15,000 Tim Pong tournament, attendees will have the opportunity to enjoy classic tailgate games, including cornhole and giant Jenga, or even take a shot at an NFL field goal on the field in Ford Center.
  • Other Iconic TimTheTatman Moments: Take a photo in TimTheTatman’s streaming room, face off in a 1v1 laser tag gulag match, play classics in the retro arcade, or decide where your squad is dropping in a recreation of a Battle Royale-style military transport airplane loading ramp.

“We’re bringing TimTheTatman’s Tailgate to life at a scale that is going to blow fans away,” said Justin Kenna, CEO, GameSquare Esports. “Tapping into the synergies of gaming and pop culture, the Tailgate will give attendees an unparalleled way to connect with Tim and with each other.”

Throughout the event, guests can expect surprise appearances and meet-and-greets. In addition to TimTheTatman, attendees will have the opportunity to meet his influencer friends and fellow Complexity Gaming talent including Complexity Stars athlete Sean O’Malley, Dennis “Cloakzy” Lepore, The Baka Bros, and more.

All activities will be hosted at The Star, home of the Dallas Cowboys world headquarters and Complexity Gaming’s Lenovo Legion Esports Center. GameSquare Esports is also working closely with Visit Frisco to organize the Tailgate, coordinate guest appearances, and unite the local Dallas-Fort Worth community.

For more information and to purchase tickets, please visit www.TatmanTailgate.com.

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About GameSquare Esports 

GameSquare Esports Inc. (CSE: GSQ) (OTCQB: GMSQF) (FRA: 29Q1) is a publicly traded international gaming and esports company headquartered in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare owns a portfolio of companies including Code Red Esports Ltd. (“Code Red”), an esports talent agency serving the UK, Reciprocity Corp. (“Reciprocity”), which provides the Company access to Asia, Latin America and North America, NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, and, most recently, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA. Reciprocity’s gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and its wholly owned subsidiary corporation, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA.

DJ DUO LOST KINGS JOIN COMPLEXITY STARS TO GROW FANDOM THROUGH GAMING

June 15th, 2022

The Boston-Bred Music Group Expand the Complexity Stars Roster as Program’s First Musicians

FRISCO, Texas – June 13, 2022 – Complexity Gaming, a GameSquare Esports company and one of North America’s longest-standing esports organizations, today announced Lost Kings, the musical duo of Robert Abisi and Nick Shanholtz, are joining Complexity Stars as the program’s first musical artists. Complexity Stars will enable Lost Kings to expand their digital footprint and create new experiences for fans through gaming and esports competition.

“Gaming and music continue to intersect in unexpected ways,” said Robert Abisi of Lost Kings. “Complexity Stars presents an opportunity for us to engage deeper with our fans and showcase our music in a space that’s creatively limitless. We’re looking forward to working closely with Complexity and our fellow Stars athletes, who are just as committed to connecting with audiences through gaming as we are.”

As the newest addition to the Complexity Stars roster, Lost Kings will join nine professional athletes from the NBA, NFL, UFC, MLB, MLS, and WNBA looking to elevate their brand and grow their audiences at the intersection of gaming and pop culture. Current Complexity Stars talent includes LA Galaxy striker Javier “Chicharito” Hernández, two-time NBA champion J.R. Smith, Tampa Bay Buccaneers running back Leonard Fournette, and UFC fighters Max Holloway, Sean O’Malley and Megan Anderson, among others.

“Gaming continues to permeate every aspect of entertainment – from sports to music,” said Duane “Zeno” Jackson, Head of Complexity Stars, Complexity Gaming. “With their energy, ambition, and commitment to gaming, Lost Kings are spearheading Complexity Stars’ exciting expansion into music.”

Through Complexity Stars, Lost Kings will give fans new ways to interact with the pair through gaming, including custom content, collaborations with top gaming personalities, and in-person competitions. Fans recently got a preview of future Lost Kings’ Complexity Stars content during the duo’s Coachella weekend livesteam, where they played games with fellow Stars athlete Ronnie Stanley live on Complexity’s Twitch channel.

Details on upcoming activations will be made available on Lost Kings’ Twitter, Complexity’s socials, and GameSquare’s website. Check out the official announcement video at https://www.youtube.com/watch?v=yeX_L5T-8ro. To learn more about Complexity Stars, please visit https://bit.ly/3KoscI1.

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About Complexity Gaming

Complexity Gaming, a GameSquare Esports Inc. subsidiary, is one of North America’s longest-standing esports organizations. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About GameSquare Esports

GameSquare Esports Inc. (CSE: GSQ) (OTCQB: GMSQF) (FRA: 29Q1) is a publicly-traded international gaming and esports company headquartered in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare owns a portfolio of companies including Code Red Esports Ltd. (“Code Red”), an esports talent agency serving the UK, Reciprocity Corp. (“Reciprocity”), which provides the Company access to Asia, Latin America and North America, NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, and, most recently, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA. Reciprocity’s gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and its wholly owned subsidiary corporation, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA.

Complexity GX3 Featured on ESPN’s Fifty/50

June 8th, 2022

In celebration of the 50th anniversary of Title IX, ESPN and W. Studios, featured Complexity’s own all-female VALORANT team, GX3, in a Fifty/50 series special. Commemorating the civil rights law that prohibits sex-based discrimination, ESPN highlights Alice “Alimonstr” Lew, Jennifer “refinnej” Le, Annie “Aniemal” Lee, Madison “Maddiesuun” Mann and Lacey “AKAL4ce” Dilworth in the series episode ‘Girls Got Game’.

In February of 2022, an ESPN film crew anchored by award-winning director Elizabeth Lo and award-winning producer Ceylan Carhoglu filmed our GX3 team bootcamping for the upcoming Game Changers event. The video was captured at the Lenovo Legion Esports Center here in Frisco, Texas, focusing on the team environment and the struggles of women in gaming. The episode takes you behind the curtain of the unique challenges that competitive players face and have faced and how they overcome and deal with the struggles on a daily basis.

We are honored to be the only esports and gaming team to be featured in this documentary series and are thrilled to share their stories with the millions of viewers of the ESPN and Disney family. We are also humbled to send our ladies to the Tribeca Film Festival to be a part of the screening in front of the festival audience, alongside the other documentary pieces of the Fifty/50 series.

A link to the feature can be found here.

COMPLEXITY GAMING INTRODUCES ITS FIRST-EVER DIGITAL COLLECTIBLES FOR FANS

May 4th, 2022

Commemorating Complexity’s Founding Year, 2003 Digital Tokens to be Minted for Free through a Partnership with ARterra Labs, the Organization’s Official Digital Collectibles Partner 

FRISCO, Texas – May 4, 2022 – Complexity Gaming, a GameSquare Esports company and one of North America’s longest-standing esports organizations, today announced its first-ever digital collectible drop in collaboration with ARterra Labs, a digital collectibles platform hyper-focused on the esports and gaming market. Available beginning today, Complexity’s Genesis drop will feature 2003 free-to-mint digital tokens designed to commemorate the organization’s founding year, as Complexity expands into the Web3 market.

“As one of the first esports teams in North America, Complexity’s 2003 digital collectibles are a nod to our deep roots in the space,” said Jason Lake, CEO, Complexity Gaming; Global Head of Esports, GameSquare Esports; and ARterra Labs advisor. “Complexity wouldn’t be where it is today without our fans’ unwavering support. That’s why we’re partnering with ARterra Labs to offer this free digital collection as a token of our appreciation – it’s a chance for our fans to own a piece of Complexity’s history and engage deeper with our players and creators.”

Issued through ARterra Lab’s carbon-neutral platform, Complexity’s digital collection will be available for fans to claim on a first-come, first-serve basis at no cost. Complexity and ARterra Labs will work closely with token holders to identify and build meaningful fan engagement opportunities that these digital collectibles will unlock at the intersection of Web3 and gaming.

“Complexity’s rich history in competitive gaming makes them the perfect partner to launch our platform with and to carry out such a culturally symbolic drop for its fanbase,” said Bridge Craven, CEO, ARterra Labs. “We see digital collectibles as a way for the gaming community to show their fandom in this new digital era, and we hope Complexity’s fans will be excited by the opportunity of grabbing one of Complexity’s 2003 digital tokens.”

The drop will be facilitated through Complexity’s partnership with ARterra Labs, which designated ARterra Labs as the Official Digital Collectibles Partner of Complexity earlier this year. Together, Complexity and ARterra Labs will strive to create utility-driven digital products for fans and creators, build engagement strategies that ensure authenticity, and offer educational content for the gaming community at-large. ARterra Labs will additionally receive logo placement on Complexity’s official team jerseys.

For more information on the Genesis drop, please visit complexity.gg.

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About Complexity Gaming

Complexity Gaming, a GameSquare Esports Inc. (stock: GSQ, Canadian Securities Exchange) subsidiary, is one of North America’s longest-standing and most successful esports organizations. The esports organization is led by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About GameSquare Esports Inc.

GameSquare Esports Inc. (CSE: GSQ) (OTCQB: GMSQF) (FRA: 29Q1) is a publicly traded international gaming and esports company headquartered in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, Reciprocity Corp. (“Reciprocity”), which provides the Company access to Asia, Latin America and North America, NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, and, most recently, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA. Reciprocity’s gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and its wholly owned subsidiary

About ARterra Labs Co.

Built on the NEAR Blockchain, ARterra is an NFT platform, marketplace, and API solution for elevating fan engagement. The NFTs created on the Platform are carbon neutral. ARterra’s API/SDK enables a fully customizable platform for collectors and creators. Users have access to extensive analytics to manage the collection and creation of tokens. Esports fans and gamers can buy, sell, trade and earn through rewards from officially licensed NFTs of your favorite teams, players & creators on ARterra’s marketplace.

COMPLEXITY GAMING AND U.S. ARMY EXPAND MULTI-TITLE ESPORTS COMPETITION

May 3rd, 2022

Kicking off Memorial Day Weekend, 23-Week Soldier Showdown Offers Recreational, Team Building Opportunity for Active Duty Service Members

FRISCO, Texas – 05/02/2022 – Complexity Gaming, a GameSquare Esports company and one of North America’s longest-standing esports organizations, today announced an expanded partnership with the U.S. Army Installation Management Command’s Family and Morale, Welfare and Recreation (Army MWR) to host the largest installation of the duo’s Soldier Showdown tournament series to date. The competition reinforces the community-building power of gaming through a multi-tittle, cross-platform esports tournament for active duty U.S. Army soldiers.

“Our partnership with the U.S. Army continues to be one of the most rewarding,” said Justin Kenna, CEO, GameSquare Esports. “This year, we’re doubling down on our 3-year relationship and hosting the most ambitious edition of the Soldier Showdown yet to provide our servicemen and women a chance to strengthen their bonds with one another and enjoy friendly competition.”

This year’s tournament will feature a 23-week season kicking off on May 28. Each week, active duty military personnel will have an opportunity to go head-to-head across five of the most popular game titles – Halo Infinite, EA SPORTS Madden NFL 22, Call of Duty Warzone, Rocket League, and Apex Legends – to climb the ranks on the Global Leaderboard. Top-ranked players will win a variety of prizes, such as gift cards, Complexity merchandise, and more.

“Not only has gaming played a big role in strengthening morale in our homes, but it has also built a camaraderie amongst the Soldiers and their Squads,” said Staff Sgt. Cody Mackall, The Army’s Better Opportunities for Single Solider’s Representative. “Soldier Showdown has become a beloved activity in our barracks across the Army.  It has provided a unique and meaningful way to provide a sense of connection between Solider’s and within our communities.”

Since 2019, Complexity and the U.S. Army have expanded their relationship year-over-year in an effort to foster communities and strengthen relationships through gaming. The ongoing partnership underscores the two organizations’ shared passion for teamwork and gaming.

Registration is now open exclusively to Active Duty Soldiers, Army National Guard, Army Reserve, and Active Duty Military stationed on Army Joint Bases at www.armymwr.com/esports. Weekly matchups will be streamed on Army Entertainment’s official Twitch channel.

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About Complexity Gaming

Complexity Gaming is one of North America’s longest standing and most successful esports organizations, now owned by Jerry Jones of the Dallas Cowboys and investor John Goff. The esports organization is led by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About the U.S. Army Installation Management Command:

We are “the Army’s home.”  Army installations require the same types of programs and services found in any small city. IMCOM manages the day-to-day operations of our Army communities such as emergency response teams, housing, utilities and maintenance, parks and recreation and childcare. Our professional workforce strives to deliver on the commitment to honor the sacrifice and service of military Families, while enabling readiness for a self-reliant and globally responsive all-volunteer Army.

To learn more, visit www.army.mil/imcom.

JAVIER “CHICHARITO” HERNÁNDEZ, LA GALAXY SOCCER PLAYER, JOINS COMPLEXITY STARS TO EXPAND HIS BRAND THROUGH GAMING

April 20th, 2022

Record-Setting Mexican Soccer Star Brings 14.3 Million Aggregate Social Media Followers to Grow Complexity Gaming Fandom 

FRISCO, Texas – April 20, 2022 – Complexity Gaming, a GameSquare Esports company and one of North America’s longest-standing esports organizations, today announced that Javier “Chicharito” Hernández, an LA Galaxy striker and Mexico’s all-time leading goalscorer, signed with Complexity Stars, as the division’s first professional soccer player. With over 14.3 million social media followers and worldwide fandom, Chicharito joins eight other professional athletes looking to grow their audiences at the intersection of sports, gaming, and entertainment through the Complexity Stars program.  

“Gaming has always been a passion of mine, and by signing with Complexity Stars, I’ll be able to create content and host events to better engage with my fans off the pitch,” said Chicharito. “Complexity has a rich history in gaming and esports, and after seeing their commitment to developing talent and fostering opportunities for athletes to organically grow with the space, I knew it would be a perfect fit.”

As Complexity Stars’ latest signing, Chicharito joins the likes of two-time NBA champion J.R. Smith, NFL running back Leonard Fournette, and five-time UFC title winner Max Holloway, among others who seek to leverage Complexity’s expertise to expand their reach in digital spaces. Chicharito’s signing also represents Complexity’s commitment to its growing Spanish-speaking audience, which comprises nearly 30 percent of its total fanbase. 

“Since he was 18, Chicharito’s fanbase has watched him dominate the football pitch,” said Duane “Zeno” Jackson, Head of Complexity Stars, Complexity Gaming. “As the worlds of gaming and traditional sports continue to collide, Complexity Stars has given athletes a platform to connect with fans in new ways. And now Chicharito will be able to leverage the program to captivate the next generation of fans where they’re consuming content.”

The soccer star will collaborate with Complexity’s diverse roster of talent on unique experiences that combine the best of the real-world and virtual pitch. Details of future events, branded content, and collaborations with other professional athletes and creators will be made available on Chicharito’s social channels, Complexity’s website, and GameSquare’s website. 

Be sure to check out the official announcement video and click here to learn more about Complexity Stars.

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About Complexity Gaming

Complexity Gaming, a GameSquare Esports Inc. subsidiary, is one of North America’s longest-standing esports organizations. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About GameSquare Esports

GameSquare Esports Inc. is an international gaming and esports company headquartered in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare owns a portfolio of companies including Code Red Esports Ltd. (“Code Red”), an esports talent agency serving the UK, Reciprocity Corp. (“Reciprocity”), which provides the Company access to Asia, Latin America and North America, NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, and, most recently, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA. Reciprocity’s gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and its wholly owned subsidiary corporation, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA.