Jason Lake Buys Back Complexity

March 1st, 2024

FRISCO, TX / ACCESSWIRE / March 1, 2024 / GameSquare Holdings, Inc. (NASDAQ:GAME)(TSX.V:GAME), (“GameSquare”, or the “Company”), today announced that it has sold its esports team NextGen Tech, LLC d/b/a Complexity Gaming (“Complexity”) to Global Esports Properties, LLC (“Global Esports”), an investor group led by Complexity’s founder and CEO Jason Lake for total consideration of US$10.36 million. GameSquare and Complexity signed a Membership Interest Purchase Agreement dated as of March 1, 2024, and the transaction is anticipated to close shortly upon the satisfaction of a closing condition to receive TSXV approval for the transaction.

“Complexity is a leading esports organization that has experienced tremendous growth under GameSquare’s ownership, with annual sales increasing over 175% and a 10x increase in the number of aggregate social followers from 2021 to 2022. While it is bittersweet to sell Complexity, there is no one better suited to take over than Jason and his team,” says GameSquare CEO Justin Kenna. “The Complexity transaction follows the December 2023 sale of our Frankly radio assets, as we continue to optimize our platform ahead of the pending acquisition of FaZe. Once the acquisition with FaZe closes, which is expected in the coming weeks, we are excited to get to work replicating the success we achieved with Complexity at FaZe. We believe this is a win/win for Complexity, Global Esports, GameSquare and the global esports leagues where Complexity and FaZe compete, as many leagues have rules around ownership of multiple teams. We look forward to rooting for Complexity and finding ways to continue to work with Jason and his team.”

“This is an epic moment in the history of Complexity and we’re grateful for this exciting opportunity,” says Complexity founder and CEO Jason Lake. “I’d like to thank the Jones and Goff families and everyone at GameSquare for our years of successful collaboration. Together we’ve significantly grown Complexity’s revenues and built a financially stable organization. It’s now time to write the next chapter in our legendary story and I’m confident our loyal fans will greatly enjoy the years ahead.”

Under the terms of the Membership Interest Purchase Agreement, Global Esports has agreed to pay GameSquare an aggregate of approximately US$10.36 million for Complexity’s assets and intellectual property including Complexity’s esports team. Global Esports will pay GameSquare US$0.75 million upon closing of the transaction. In addition, GameSquare and Global Esports have entered into a 3-year seller financed note of approximately US$9.61 million, which accrues annual interest of 3.0% to be paid to GameSquare in a balloon payment at the end of the term. GameSquare will also have the right to receive 50% of the proceeds from any equity raised by Global Esports in excess of US$500,000 that will be credited against the outstanding principal balance of the seller financed note.

As announced on January 2, 2024, GameSquare entered into a principal US$5.8 million convertible note (the “Convertible Debenture”). The Convertible Debenture is convertible at the holder’s option into common shares of GameSquare at a price of US$5.00 per share. As requested by the TSX Venture Exchange, GameSquare confirms that the anti-dilution provisions in the Convertible Debenture are subject to a US$3.00 floor price.

About GameSquare Holdings, Inc.

GameSquare Holdings, Inc. (NASDAQ:GAME | TSXV:GAME) is a vertically integrated, digital media, entertainment and technology company that connects global brands with gaming and youth culture audiences. GameSquare’s end-to-end platform includes GCN, a digital media company focused on gaming and esports audiences, Cut+Sew (Zoned), a gaming and lifestyle marketing agency, USA, Code Red Esports Ltd., a UK based esports talent agency, Fourth Frame Studios, a creative production studio, Mission Supply, a merchandise and consumer products business, Frankly Media, programmatic advertising, Stream Hatchet, live streaming analytics, and Sideqik a social influencer marketing platform. Through the pending merger with FaZe Holdings, GameSquare will also operate one of the most prominent and influential gaming organizations in the world.

For more information visit www.gamesquare.com.

Forward-Looking Information

This news release contains “forward-looking information” and “forward-looking statements” (collectively, “forward-looking statements”) within the meaning of the applicable Canadian and United States securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as “expects”, or “does not expect”, “is expected”, “anticipates” or “does not anticipate”, “plans”, “budget”, “scheduled”, “forecasts”, “estimates”, “believes” or “intends” or variations of such words and phrases or stating that certain actions, events or results “may” or “could”, “would”, “might” or “will” be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to the receipt of the balance of the consideration for the sale of Complexity. These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company being able to grow its business and being able to execute on its business plan, the Company being able to complete and successfully integrate acquisitions, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to supports its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company’s ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company’s portfolio across entertainment and media platforms, dependence on the Company’s key personnel and general business, economic, competitive, political and social uncertainties. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company’s most recent MD&A and other filings with applicable securities regulators. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Corporate Contact
Lou Schwartz, President
Phone: (216) 464-6400
Email: [email protected]

Investor Relations
Andrew Berger
Phone: (216) 464-6400
Email: [email protected]

Media Relations
Chelsey Northern / The Untold
Phone: (254) 855-4028
Email: [email protected]

Original Press Release: https://www.accesswire.com/837998/gamesquare-announces-sale-of-complexity-gaming-to-jason-lake-and-global-esports-properties-for-us975-million

U.S. Navy Announces Winner of Armed Forces Esports Championship, in Partnership with Complexity Gaming

February 9th, 2024

FRISCO, TX / February 1, 2024 / The U.S. Navy recently announced the 2024 Armed Forces Esports Championship with Halo Infinite, an exciting showcase of skill, camaraderie and the positive impact of gaming within the military community. Launched on January 22nd in partnership with Complexity Gaming, a GameSquare company, the in-person championship was co-hosted by the U.S. Navy’s Commander Navy Installation Command (CNIC) Fleet and Family Readiness’ (FFR) Morale, Welfare and Recreation (MWR) All-Navy Sports and Department of Defense’s Armed Forces Sports Programs. The event featured an unprecedented tournament format like never before, combining competitive gaming with a comprehensive cognitive and physical skills challenge.

Premier esport organization Complexity Gaming, a company of GameSquare Holdings, Inc., which connects global brands to gaming and youth culture, is proud to celebrate the winner of the championship as part of an ongoing effort to create meaningful and impactful challenges for the intersection of the military and gaming communities.

“We’re very excited to announce the winner of the Armed Forces Esports Championship this year,” says Jason Lake, Founder & CEO of Complexity Gaming. “These events are core to investing in the passions of our community, and bringing people together in-person for a fun and impactful shared experience.”

The Armed Forces Esports Championship, featuring Halo Infinite, was open to all armed forces branches hoping to claim the title of best competitive gamers in the military. Four players, and one alternative player, from each branch of the military – Army, Marine Corps, Navy, Air Force, Space Force and Coast Guard – were chosen to represent their branch in the tournament. The double elimination event took place over a 2-day broadcast at Complexity’s Lenovo Legion Esports Center in Frisco, Texas. Branches competed head to head in the bracket style competition.

The overall winner was the U.S. Army, the U.S. Navy took second place and the Air Force came in third.

“We’re thrilled to have hosted this year’s championship. Coming together not only allows service members to compete, but also creates opportunities for new friendships through their passion for gaming. The evolving esports championship serves as a platform for military teams to unite with a diverse group, emphasizing core military values,” shared Michael Morris, U.S. Navy’s CNIC FFR All-Navy Sports Program Manager.

About Armed Forces Esports

Armed Forces Esports is an official initiative for the Armed Forces Sports program, providing service members with a unique platform to demonstrate their athletic abilities beyond the intramural level, both in team-based and individual sports. It’s a chance for service members to proudly represent their respective branches at higher-level athletic competitions.

About GameSquare Holdings, Inc.

GameSquare is a vertically integrated, digital media, entertainment and technology company that connects global brands with gaming and youth culture audiences. GAME’s end-to-end platform includes GCN, a digital media company focused on gaming and esports audiences, Cut+Sew (Zoned), a gaming and lifestyle marketing agency, USA, Code Red Esports Ltd., a UK based esports talent agency, Complexity Gaming, a leading esports organization, Fourth Frame Studios, a creative production studio, Mission Supply, a merchandise and consumer products business, Frankly Media, programmatic advertising, Stream Hatchet, live streaming analytics, and Sideqik a social influencer marketing platform.

For more information, visit www.gamesquare.com.

About Complexity Gaming

Complexity Gaming, a GameSquare Esports company, is one of North America’s longest-standing esports organizations. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitch, Twitter, Instagram, TikTok, and Facebook.

** The Department of Defense does not endorse any private company, corporate sponsor, or their products or services.

Complexity x Frisco RoughRiders

June 6th, 2023

This June, two iconic organizations based in the Frisco, TX area, Complexity and the Frisco RoughRiders, are joining forces to bring the community an eventful and exciting Game Night experience. Both brands are celebrating 20 years of operation this year, making this union even more special.

On Friday June 23rd, the RoughRiders will be playing the Springfield Cardinals at Rider Field with Complexity taking part in the festivities. Fans can look forward to exciting branding opportunities, gaming experiences, themed food and drinks, Complexity talent, and of course- fireworks. This night is all about creating a memorable experience while celebrating the core values of both Complexity and the RoughRiders.

If you want to get a taste of what to expect for the Game Night, Complexity will be hosting a Kids Game Day on Saturday, June 10th at the Lenovo Legion Esports Center. This exciting event at Complexity’s HQ will feature photo ops with the Frisco RoughRiders mascot, gaming experiences on Lenovo Legion PC’s, and discounted tickets to the big game.

For a unique and fun experience this June, be sure to come out and support the Frisco RoughRiders and Complexity.

 

GameSquare Partners with Vivior to Help Gamers Build Healthy Screen Habits

June 1st, 2023

FRISCO, TX / ACCESSWIRE / June 1, 2023 / GameSquare Holdings Inc. (“GameSquare”, or the “Company”) (NASDAQ:GAME)(TSXV:GAME), today announced a multi-year, multi-million dollar partnership with innovative Swiss vision care startup Vivior to promote healthy digital habits. Through content creation, product development, and competition, GameSquare and Vivior will raise awareness for how digital eye strain (DES), poor light exposure, bad posture, and more can impact gamers’ long-term health, wellness, and performance. Vivior will work closely with GameSquare and its subsidiaries, Complexity Gaming and recently launched innovation hub, Ninja Labs. As part of the multifaceted deal, ZONED Gaming, a GameSquare company, will also serve as Vivior’s marketing agency of record and will advise the company on its go-to-market strategy and product launch.

“Our partnership with Vivior represents GameSquare’s ongoing commitment to player care initiatives,” said Justin Kenna, CEO, GameSquare. “It’s a nod to how GameSquare’s businesses across marketing, esports, data, product development, and more can come together to create a one-of-a-kind campaign that can make an impact. Together with Vivior, we are not only empowering our aggregate audience of 500 million to excel by prioritizing their health, but also equipping the global gaming community with innovative technologies to enhance gameplay.”

Vivior will collaborate with GameSquare Chief Innovation Officer Tyler “Ninja” Blevins and Ninja Labs to develop and launch a health and wellness platform. The first-of-its-kind rewards program will introduce a gamified experience to incentivize healthy habits through giveaways, such as in-game XP’s, drops, and skins along with in real-life rewards and prizes. As part of their commitment to DES prevention, the pair will also look to jointly develop new products that address gamers’ most common pain points, including vision, screen time, posture, and blue light exposure.

“I’ve been focused on balancing gaming and wellness for a while now because the more time we spend gaming, the more important it is to take care of our long-term health,” said Blevins. “What started with me talking openly about wellness was formalized with the Team Ninja Time Out initiative, and now teaming up with Vivior is another first step to creating a more sustainable future for the next generation of gamers.”

In an effort to reinforce the importance of vision care, Ninja Labs and Vivior will also host a health and wellness-focused Fortnite tournament. The multi-day competition will see 50 duos – 25 creator teams and 25 open bracket teams – face off in a custom Vivior-branded Fortnite map.

“As young audiences continue to spend more time online looking at screens, eliminating digital visual stress is a key to living a healthy lifestyle,” said Professor Michael Mrochen, Chairman and co-founder of Vivior. “Through our multifaceted partnership with GameSquare, we’re making gamers more cognizant of how small changes to their screen usage, posture, and more can make big differences in their overall health and wellbeing.”

Vivior will additionally collaborate with Complexity’s diverse talent roster to produce sponsored content and live streams that promote the importance of practicing healthy habits while gaming, doubling down on Complexity’s long-standing commitment to talent and player care. To launch the initiative, Vivior will have a presence at Complexity’s DreamHack Dallas booth on June 2-4, where attendees can learn about their posture, DES risks, and more while competing in friendly Halo Infinite matches.

To learn more, please visit https://ninjalabs.gg/.

###

About GameSquare

GameSquare Holdings Inc. (NASDAQ:GAME) (TSXV:GAME) is a vertically integrated, international digital media, entertainment and technology company, which leverages an audience of over 290 million followers. GameSquare’s leading audience and platform enables global brands to connect with gaming and youth culture audiences. GameSquare’s end-to-end platform includes Code Red Esports Ltd., an esports talent agency serving the UK, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA., Zoned, a gaming and lifestyle marketing agency based in Los Angeles, USA, Complexity Gaming, a leading esports organisation operating in the United States, Fourth Frame Studios, a multidisciplinary creative production studio, Mission Supply, a merchandise and consumer products business, Frankly Media, programmatic advertising, Stream Hatchet, leader in live gaming and esports streaming analytics, and Sideqik a social influencer marketing platform. For more information, please visit www.gamesquare.com.

Media and Investor Relations
Andrew Berger
Phone: (216) 464-6400
Email: [email protected]

About Vivior

Vivior is a Swiss digital health start-up founded in 2017 by leading vision care and wearable technology experts. The company’s cutting edge wearable technology objectively measures visual behavior to improve users visual comfort and care. The system collects daily visual activity profiles, measuring light exposure, viewing distances, posture and other behavioral data. Machine-learning algorithms analyse users’ visual lifestyle patterns to provide them with valuable guidance to improve their gaming, work, and study setup also delivering recommendations for improving visual behavior to help combat digital eye strain. Vivior’s game changing vision correction solutions are personalised to an individual’s lifestyle and visual behavior of a person. This ground-breaking technology allows a better understanding of gamers’ needs and enables eye care professionals to offer optimal personalized solutions to their patients. www.vivior.com.

COMPLEXITY GAMING, A GAMESQUARE COMPANY, AND U.S. ARMY PARTNER FOR FIFTH YEAR OF MULTI-TITLE ESPORTS COMPETITION

April 13th, 2023

Soldier Showdown 5 Offers Recreational Team Building Opportunities for Active-Duty Service Members Through Gaming

FRISCO, Texas – April 13, 2023 – Complexity Gaming, a GameSquare company (“GameSquare”, or the “Company”) (NASDAQ:GAME) (TSXV:GAME), today announced the return of Soldier Showdown, a multi-title, cross-platform esports tournament for active-duty U.S. service members, for its fifth edition. As part of a partnership extension with the U.S. Army Installation Management Command’s Family and Morale, Welfare and Recreation (U.S. Army MWR), the Soldier Showdown series reinforces the power of gaming to build camaraderie among U.S. Army soldiers.

“Over the last four installments of the Soldier Showdown, we have seen how friendly competition and community building can strengthen the bonds among our servicemen and women,” said Justin Kenna, CEO, GameSquare. “We’re incredibly proud of our continued collaboration with the U.S. Army and are looking forward to expanding our partnership to make a positive impact on those who serve.”

Kicking off May 6, 2023, Soldier Showdown 5 will offer active duty U.S. Army personnel an opportunity to compete head-to-head in a trio of popular game titles across three months – Multiversus in May, Rocket League in July, and Call of Duty: Warzone in September. Top-ranked players in each title will advance to the live finals at Complexity’s headquarters, the Lenovo Legion Esports Center at The Star in Frisco, Texas, in November 2023.

“Gaming has always been an amazing way to connect with people all over the world, but its power to build morale and strengthen bonds within the U.S. Army is especially noteworthy,” said SSG Cody Mackall, U.S. Army Better Opportunities for Single Soldiers representative. “Soldier Showdown is a favorite amongst our Soldiers, and we are thrilled to renew our partnership with Complexity to help create even more opportunities for our Soldiers to compete and forge a closer connection with one another. The Soldier Showdown Series is a perfect way to demonstrate our commitment to the ‘Be All You Can Be’ Army campaign!”

Soldier Showdown 5 is part of Complexity and the U.S. Army’s long-standing partnership. Now in its fifth year, the tournament series highlights the pair’s commitment to fostering teamwork and camaraderie through gaming. New to this year’s partnership, Complexity will utilize market leading analytics tool, Stream Hatchet, to measure the performance of the competition. With the addition of new tools and the return of the finals to the Lenovo Legion Esports Center after a two-year hiatus, Complexity anticipates that participation in Soldier Showdown 5 will increase compared to previous years.

Registration is now open exclusively for active-duty U.S. Army soldiers, Army National Guard, Army Reserve, and active duty military stationed on Army joint bases at www.armymwr.com/esports. Weekly matchups will be streamed on Army Entertainment’s official Twitch channel.

*  No Official U.S. Army Endorsement of Partners and Sponsors Implied

###

About Complexity Gaming 

Complexity Gaming, a GameSquare company, is one of North America’s longest-standing esports organizations. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitch, Twitter, Instagram, TikTok, and Facebook.

About GameSquare
GameSquare Holdings Inc. (NASDAQ:GAME) (TSXV:GAME) is a vertically integrated, international digital media, entertainment and technology company, which leverages an audience of over 290 million followers. GameSquare’s leading audience and platform enables global brands to connect with gaming and youth culture audiences. GameSquare’s end-to-end platform includes Code Red Esports Ltd., an esports talent agency serving the UK, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA., Cut+Sew (Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA, Complexity Gaming, a leading esports organization operating in the United States, Fourth Frame Studios, a multidisciplinary creative production studio, Mission Supply, a merchandise and consumer products business, Frankly Media, programmatic advertising, Stream Hatchet, leader in live gaming and esports streaming analytics, and Sideqik a social influencer marketing platform. For more information, please visit www.gamesquare.com.

About the U.S. Army Installation Management Command:

We are “The Army’s Home.”  Army installations require the same types of programs and services found in any small city. IMCOM manages the day-to-day operations of our Army communities such as emergency response teams, housing, utilities and maintenance, parks and recreation and childcare. Our professional workforce strives to deliver on the commitment to honor the sacrifice and service of military Families, while enabling readiness for a self-reliant and globally responsive all-volunteer Army.

To learn more, visit www.army.mil/imcom.

GAMESQUARE CELEBRATES WOMEN’S HISTORY MONTH WITH THE COMPLEXITY GAMING PARADOX INVITATIONAL POWERED BY LENOVO LEGION

March 16th, 2023

New VALORANT Tournament Invites Top Game Changers Squads to Compete for $10,000 Prize Pool

FRISCO, Texas – March 16, 2023 Complexity Gaming, a GameSquare company, today announced the Complexity Gaming Paradox Invitational powered by Lenovo Legion, a new $10,000 VALORANT tournament. Taking place on March 25 and 26 in celebration of Women’s History Month, the invitational is the first in a series of Complexity-hosted VALORANT competitions aimed at supporting women and non-binary VALORANT competitors.

“Complexity has a longstanding record of supporting underrepresented gamers with half of their creator roster identifying as women,” said Justin Kenna, CEO, GameSquare. “By empowering diverse voices and providing opportunities for gamers of all backgrounds, we’re creating a more equitable and sustainable future for esports.”

Spanning two days of competition, the Complexity Gaming Paradox Invitational powered by Lenovo Legion features eight of the top women and non-binary VALORANT squads from the Americas as they face off in a double-elimination bracket. Participants include fan-favorites from the VALORANT Game Changers season, including Complexity’s GX3 – the organization’s female-identifying and non-binary roster – Evil Geniuses, CLG Red, KARMA, Leviatan, Akave Girls, Velaris, and Hamboigas.

“Competitions like these help provide more opportunities for marginalized genders for increased visibility and awareness,” said Alice “Alimonstr” Lew, Team Manager, Complexity GX3. “Our goal is to normalize our presence in this space to help eliminate toxicity. We belong, and we’re here to stay.”

The Complexity Gaming Paradox Invitational powered by Lenovo Legion is one of many actionable steps Complexity is taking toward breaking down barriers in gaming and empowering future generations of gamers. With a creative and competitive roster that’s 50 percent women, the organization continues to be an ambassador for diversity and inclusivity within esports.

The Paradox Invitational begins at 3 PM CT on March 25 and will be streamed on Complexity’s official Twitch channel.

###

About Complexity Gaming

Complexity Gaming, a GameSquare Esports company, is one of North America’s longest-standing esports organizations. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitch, Twitter, Instagram, TikTok, and Facebook.

About GameSquare Esports

GameSquare Esports Inc. is a vertically integrated, international digital media and entertainment company enabling global brands to connect and interact with gaming and esports fans. GameSquare owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA., NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA, Fourth Frame Studios, a multidisciplinary creative production studio, and Mission Supply, a merchandise and consumer products business. The Company is headquartered in Toronto, Canada.

About Lenovo

Lenovo is a US $70 billion revenue global technology powerhouse, ranked #171 in the Fortune Global 500, employing 82,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into key growth areas including server, storage, mobile, solutions and services. This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and sustainable digital society for everyone, everywhere. To find out more visit https://www.lenovo.com and read about the latest news via our StoryHub.

Complexity Gaming Signs Exclusive Sponsorship Agreement with H-E-B

March 1st, 2023

Complexity Gaming, a GameSquare Company, Signs Exclusive Sponsorship Agreement with H-E-B, a Leading Texas-Based Multi-Format Retailer and Supermarket Chain

March 1, 2023, Toronto, Ontario – GameSquare (CSE: GSQ; OTCQB: GMSQF; FRA: 29Q1) (“GameSquare”, or the “Company”), is pleased to announce that Complexity Gaming has signed an exclusive sponsorship agreement with H-E-B, a leading Texas-based multi-format retailer. With a growing footprint of more than 420 stores throughout Texas and Mexico, and 117 years in business, H-E-B is committed to serving its local communities. Like Complexity, H-E-B values heart, drive, and innovation making it a perfect partnership. Complexity, in collaboration with Spark Foundry, a global media agency brand within Publicis Media, will promote these shared values to GameSquare’s content creator network, social channels, and various Twitch content streams, that have an aggregated following of more than 175 million.

“We are thrilled to partner with H-E-B, the largest privately held employer in the state of Texas with more than 145,000 employee partners, and $38 billion in annual sales,” said Justin Kenna, CEO of GameSquare. “Leading companies such as H-E-B, are increasingly turning to GameSquare’s platform to deliver outstanding outcomes and partnerships. The depth of our product offering and the creative approach that GameSquare’s vertically integrated platform can provide to brands seeking to connect with gaming and esports fans continues to grow and attract outstanding partners like H-E-B. Our commitment to our clients, and deep understanding of the gaming landscape, perfectly positions us to meet the needs of innovative and leading brands.”

Complexity Gaming was acquired by GameSquare in June of 2021. Since then, GameSquare has invested in Complexity’s platform by signing leading streamers and content creators including TimTheTatman, Cloakzy, and the Baka Bros, and has strived to continue to add female content creators which are now at parity with male creators. The organization has launched Complexity Stars, the world’s first gaming division for celebrities and professional athletes, and a female and non-binary Valorant team, GX3, that competes in the VCT Game Changers program. As a result of these investments, the aggregate following for Complexity has grown from approximately ten million to more than 105 million and continues to expand with the addition of new talent, teams, and Complexity Stars members. The rapid growth of the audience has provided scale and amplified brand awareness including a multi-year sponsorship between Complexity Gaming and Lenovo. The sponsorship with Lenovo made it the exclusive desktop and laptop PC provider and Complexity’s Frisco-based headquarters, named the Lenovo Legion Esports Center.

About GameSquare Esports Inc.

GameSquare is a vertically integrated, international digital media and entertainment company enabling global brands to connect and interact with gaming and esports fans. GameSquare owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA., Cut+Sew (Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA, Complexity Gaming, a leading esports organization operating in the United States, Fourth Frame Studios, a multidisciplinary creative production studio, and Mission Supply, a merchandise and consumer products business. The Company is headquartered in Toronto, Canada.

About Spark Foundry

Spark Foundry is a global media agency brand within Publicis Media, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. Spark Foundry’s bold vision harnesses a startup spirit with a powerhouse soul, combining an entrepreneurial, innovative business approach with the resources, capabilities, and marketplace clout of Publicis Media. The agency leverages the best industry talent with offices in over 50 countries across the world, including the USA, UK, MENA, Poland, Australia, and China. Spark Foundry has received numerous industry accolades, including Ad Age’s 2022 “Media Agency of the Year” and Adweek’s 2022 “U.S. Media Agency of the Year.”

Found My Heart: A Collection by Repullze

December 12th, 2022

Repullze, Content Creator for Complexity, launches his first-ever apparel collection in collaboration with Complexity Gaming, produced by Mission Supply, a GameSquare company.

In Repullze’s most personal drop yet, the Found my Heart Collection represents the journey that made Hector the person he is today. This collection represents Repullze’s younger self; it references childhood; it references simpler times.

Life gets complicated, but this collection is about the simplicity, the passion, and the journey that is Love. A collection of pieces that can be worn every day and bolster confidence. The limited apparel collection will be available for purchase at https://col.gg/FoundMyHeart.

Order by 12/15 to expect delivery in time for the holidays.

COMPLEXITY GAMING WELCOMES DALLAS-FORT WORTH COMMUNITY TO LENOVO LEGION ESPORTS CENTER

November 10th, 2022

Top Esports Organization Reopens State-of-the-Art Frisco Headquarters with Year-Round Community Programming, Lenovo Legion Technology 

FRISCO, Texas – November 10, 2022Complexity Gaming, a GameSquare Esports company and one of North America’s longest-standing esports organizations, today announced the grand reopening of its Frisco, Texas, headquarters, named the Lenovo Legion Esports Center. Located at The Star, known as the world headquarters and training facility of the Dallas Cowboys, the Lenovo Legion Esports Center will feature a year-round slate of community programming for residents to enjoy while visiting the facility. In addition to hands-on gaming experiences, visitors will have access to the same Lenovo hardware that powers Complexity’s professional competitors and content creators.

“The Star is a cornerstone of the Frisco community, and our headquarters have become a local esports and gaming hub for current and future generations of gamers,” said Jason Lake, CEO, Complexity Gaming, and global head of esports, GameSquare Esports. “Our fans – both close to home and around the world – are at the epicenter of this organization. We’re looking forward to reopening our doors of the Lenovo Legion Esports Center to the community.”

During weekends throughout the year, the Dallas-Fort Worth community can drop by the headquarters to play the most popular games on Lenovo Legion technology and purchase exclusive merchandise. The Complexity and Lenovo teams will additionally host a number of activities, including:

  • LAN Events: Compete in local esports competitions from weekly LAN tournament series to seasonal events.
  • Watch Parties: Join fellow Complexity fans to cheer on its teams and players, watch local Dallas sports, including the Dallas Cowboys, and tune into global sporting events, such as the World Cup.
  • Meet and Greets: Meet Complexity’s top content creators and players, and occasionally Complexity Stars athletes as they drop by the headquarters.
  • Tours: Explore what makes the Lenovo Legion Esports Center one of the most advanced esports facilities in the world by touring state-of-the-art performance training rooms, including athlete recovery, wellness, and mental health amenities.
  • Educational Opportunities: Uncover how gaming can make learning fun through summer camps for local youth as well as corporate panels and seminars.

“Lenovo has played an integral role in powering our players and creators, and the reopening of the Lenovo Legion Esports Center will put high-powered gaming experiences at the community’s fingertips,” said Justin Kenna, CEO, GameSquare Esports. “Through our partnership, we’ll continue to unlock more ways to connect with the Dallas community and provide unprecedented access to the world of gaming, esports, and entertainment for all.”

Lenovo and Complexity have a rich history creating opportunities for the Dallas-Fort Worth community to plug into gaming and esports. This summer, the duo hosted a series of summer camps for underserved youth on gaming-related topics ranging from content creation to competitive gaming. It’s part of the two organizations’ shared vision for fostering a more accepting and supportive community in esports and gaming.

“The Lenovo Legion Esports Center embodies Complexity and Lenovo’s commitment to not only enhancing player performance, but also building a safe space for the gaming community,” said Gerald Youngblood, chief marketing officer, Lenovo North America. “When a passion for technology meets community engagement, you get the interactive experiences that Complexity provides its fans in the Dallas-Fort Worth metroplex and beyond.”

Activities kick off this weekend with Halo Infinite free play, in celebration of the Complexity team recently becoming a Halo Championship Series partner team. There will also be Intel Extreme Masters Rio Major 2022 watch party and CS:GO freeplay. Additionally, fans will have an opportunity to meet Complexity’s Apex Legends squad.

Weekly hours of operation are Fridays 3 PM – 9 PM CT as well as Saturdays and Sundays 11 AM – 7 PM CT. To learn more about the Lenovo Legion Esports Center, please visit www.complexity.gg/headquarters.

###

About Complexity Gaming

Complexity Gaming, a GameSquare Esports Inc. subsidiary, is one of North America’s longest-standing esports organizations. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About GameSquare Esports Inc.
GameSquare Esports Inc. is a vertically integrated, international digital media and entertainment company enabling global brands to connect and interact with gaming and esports fans. GameSquare owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA., NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA, Fourth Frame Studios, a multidisciplinary creative production studio, and Mission Supply, a merchandise and consumer products business. The Company is headquartered in Toronto, Canada.

TREVON DIGGS, DALLAS COWBOYS CORNERBACK, JOINS COMPLEXITY STARS TO EXPAND AUDIENCE, INFLUENCE THROUGH GAMING

October 14th, 2022

Breakout Football Star Leans on Passion for Gaming to Grow Personal Brand and Complexity Gaming Fandom

FRISCO, Texas – October 14, 2022 – Complexity Gaming, a GameSquare Esports company and one of North America’s longest-standing esports organizations, today announced Trevon Diggs, an All-Pro Dallas Cowboys cornerback, has signed with Complexity Stars, expanding the division’s roster of superstar athletes. A leading NFL defenseman, Diggs is the first Cowboys player to sign with Complexity Stars and joins 10 celebrities across sports and music – all of who seek to grow their audiences at the intersection of sports, gaming, and entertainment through the Complexity Stars program.

“While Dallas Cowboys fans know me as an athlete first, I’m also an avid gamer, and I’m looking forward to joining Complexity Stars to connect with more fans through gaming,” said Diggs. “Complexity and the Cowboys share the same hunger for greatness, and it was a natural fit for me to join an esports organization that understands the culture of sports and gaming.”

Diggs joins a dynamic cast of Complexity Stars talent, including two-time NBA champion J.R. Smith, LA Galaxy Striker Javier “Chicharito” Hernández, and LA-based DJ duo Lost Kings, among others who are tapping Complexity’s gaming and esports expertise to optimize their brand digital spaces. Diggs’ signing builds upon the deep relationship between Complexity and the Cowboys organization.

“In one short year, Trevon Diggs has made a name for himself in the NFL, and now he’ll be able to carve a similarly dominant niche online,” said Duane “Zeno” Jackson, Head of Complexity Stars, Complexity Gaming. “Complexity Stars provides athletes like Diggs with the resources to convert their passion for gaming and stardom into intimate, engaging experiences for fans new and old – especially among those here in Dallas.”

The football star will collaborate with Complexity’s diverse roster of talent on unique experiences to grow his online presence and deepen his connections with Cowboys and Complexity fans in Texas. Details of future in-person events, branded content, and collaborations with other professional athletes and creators will be made available on Digg’s social channels, Complexity’s website, and GameSquare’s website.

To learn more about Complexity Stars and check out the full roster, please visit https://complexity.gg/teams/complexity-stars/.

###

About Complexity Gaming
Complexity Gaming, a GameSquare Esports Inc. subsidiary, is one of North America’s longest-standing esports organizations. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About GameSquare Esports Inc.
GameSquare Esports Inc. is a vertically integrated, international digital media and entertainment company enabling global brands to connect and interact with gaming and esports fans. GameSquare owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA., NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA, Fourth Frame Studios, a multidisciplinary creative production studio, and Mission Supply, a merchandise and consumer products business. The Company is headquartered in Toronto, Canada.