In Partnership with BoomTV, New Online Mobile Tournament Will Feature Fortnite and Largest Ever Weekly Prize Pool

September 13, 2019 — Frisco, TX — Complexity Gaming, one of North America’s most elite and longest standing esports organizations, in partnership with BoomTV – the team that built Dr. Disrespect’s Code Red tournament series – today announced Mobile Mondays featuring Fortnite, a weekly online tournament that will take place on Mondays throughout September and October. The tournament will kick off on Monday, September 16, with a live watch party as part of Complexity’s public opening of the GameStop Performance Center.

Each week, from September 16 through October 14, players will go head-to-head for a total weekly prize pool of $750, the largest ever weekly prize pool awarded for an online mobile tournament. Then on October 21, the top 100 players from the previous weeks will battle for their share of the $1,250 prize pool.

“The accessibility of mobile esports uniquely aligns with the accessibility of Complexity’s new headquarters,” said Jason Lake, Founder and CEO, Complexity Gaming. “Anyone with a smartphone can join in on the action of Mobile Monday and now our local fans can come experience the GameStop Performance Center at the Star. It’s exciting to be able to reach both our Complexity family close to home as well as our fans around the world.”

On September 16, Complexity, in partnership with GameStop, will open the doors of the GameStop Performance Center to the public with a live Mobile Monday watch party from 4 PM to 9 PM CT. In addition to all attendees having the opportunity to meet with Complexity’s mobile Fortnite phenomenon, DuckyTheGamer, the first 50 to show up will win exclusive prizes, including HyperX mousepads, limited edition Complexity Panini Cards signed by DuckyTheGamer, and Fortnite Panini Card Packs. Attendees will also be able to tour the space, compete at the Mobile Bar, and purchase Complexity merchandise.

“We’re excited to welcome our local Frisco community into the GameStop Performance Center for the first time and interact with our fans,” said Sam “DuckyTheGamer” Hatch, Complexity Gaming’s star mobile Fortnite player. “Mobile Mondays are a great way for gamers of all ages and abilities to join in the fun and feel like a part of the Complexity team.”

To sign up for Complexity’s Mobile Mondays featuring Fortnite, players can simply input their Epic usernames at boom.tv/complexity and to follow along in the action check out the live scoreboard at boom.tv/complexity.

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About Complexity Gaming
Complexity Gaming is one of North America’s longest standing and most successful esports organizations, now owned by Jerry Jones of the Dallas Cowboys and investor John Goff. The esports organization is led by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About BoomTV
BoomTV’s mission is to enable communities to easily produce and partake in esports. At the core of it all is self-driving esports technology layer that provides a one-button solution for anyone to create, participate and spectate esports content. The platform provides tools to automate score tracking, streaming and generating event hubs.

Widely known for their popular influencer tournament series “Code Red”, the platform is used by some of the biggest influencers, colleges and brands to create unique and engaging community experiences. More than 40,000 influencers and 1,200 colleges use the platform to engage their community and run esports events. Gamers also have the opportunity to win rewards in free and entry-fee events. For more information on BoomTV, visit https://boom.tv and follow the platform on Twitter.

U.S. Army Soldiers and Complexity Athletes Will Share Knowledge and Experience in Immersive Program Designed to Enhance Soldier Welfare and Morale

FRISCO, Texas – June 13, 2019 – Complexity Gaming, one of North America’s most elite and longest standing esports organizations, today announced a partnership with the U.S. Army Installation Management Command’s Family and Morale, Welfare and Recreation (MWR) program to integrate esports into its Better Opportunities for Single Soldiers (BOSS) program, kicking off at Fort Bliss this weekend. The program will create unique shared experiences and onsite activations both at Complexity’s headquarters and on Army installations to immerse U.S. Army soldiers into the world of competitive gaming and vice versa, also exposing Complexity players to soldiers’ day-to-day life.

“Partnering with the U.S. Army and its BOSS program is a proud moment for the Complexity organization,” said Daniel Herz, Chief Revenue Officer, Complexity Gaming. “It has been incredibly humbling to help design a program of shared experiences that supports our U.S. service members through esports.”

From June 13 through 16, Complexity athletes will live and train like U.S. Army soldiers at Fort Bliss in El Paso, Texas. During a three-day intensive boot camp, players will participate in military-style drills alongside active-duty service members, learning valuable skills such as discipline and resilience. Soldiers will also have the opportunity to go head-to-head with Complexity professionals, competing in some of the most popular game titles. Plus, there will be a variety of other activities, such as meet-and-greets and “Care Package” merchandise giveaways. The program, spearheaded by Family and MWR’s Army Entertainment, is supported by the Army’s retail partner, The Exchange, and corporate partner, MSI.

“This program is a great opportunity for BOSS. Soldiers will experience what it takes to become an esports professional, which I believe aligns with the pillars of the BOSS program. This opportunity promotes healthy competition as well as builds new bridges for future events and programs” said Staff Sgt. Adrian Mooney, Department of the Army BOSS Representative.

On June 28 through 30, select U.S. Army personnel will join Complexity athletes for a gaming bootcamp at Complexity’s GameStop Performance Center (GSPC) at The Star in Frisco, Texas. U.S. Army soldiers will work with Complexity staff and professionals to develop important gaming skills in GSPC’s cognitive Cog Lab, state-of-the-art training rooms, decompression porch and more. The soldiers’ in-game training will culminate in an esports tournament where the top 15 gamers will compete for various awards and bragging rights live on Army Entertainment’s Twitch channel. Fans can also learn more about the soldiers and how they discovered gaming through custom content posted on Complexity’s social channels.

The partnership emphasizes U.S. Army soldiers’ and Complexity Gaming players’ shared love of competition, passion for gaming, culture of teamwork, and camaraderie. The inaugural program is designed to stimulate soldier curiosity and interest in esports while also providing an outlet for soldiers to recharge in a fun environment. Complexity will continue to work with the U.S. Army to identify and execute programs that offer soldiers unique access to esports recreational opportunities that can help reduce soldier stress and depression and improve self-esteem and personal growth.

* No federal endorsement implied.

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About Complexity Gaming
Complexity Gaming is one of North America’s longest standing and most successful esports organizations, now owned by Jerry Jones of the Dallas Cowboys and investor John Goff. The esports organization is led by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About the U.S. Army Installation Management Command’s Family and Morale, Welfare and Recreation
We are “the Army’s home.” Army installations require the same types of programs and services found in any small city. IMCOM manages the day-to-day operations of our Army communities such as emergency response teams, housing, utilities and maintenance, parks and recreation and childcare. Our professional workforce strives to deliver on the commitment to honor the sacrifice and service of military Families, while enabling readiness for a self-reliant and globally-responsive all-volunteer Army.

Family and MWR programs address the needs of today’s warfighter. The outcomes – well-adjusted, fit and resilient Soldiers and Families are fundamental to the Army mission.

To learn more, visit www.army.mil/imcom and www.armymwr.com

About The U.S. Army’s Better Opportunities for Single Soldiers Program
The mission of the U.S. Army’s Better Opportunities for Single Soldiers (BOSS) program is to enhance the morale and welfare of single Soldiers, increase retention and sustain combat readiness. BOSS is the collective voice of single Soldiers through the chain of command, which serves as a tool for commanders to gauge the morale of single Soldiers regarding quality of life issues. The BOSS program is facilitated through its three core components aimed at maintaining a balanced life: leisure and recreation, community service and quality of life. BOSS affords Soldiers the opportunity to assist in planning and execution of recreational activities for single Soldiers and provides direction for Soldiers interested in performing military and civilian community service-related projects. Community service projects provide Soldiers valuable experience, skills and a sense of community pride and ownership.

About The Exchange
Since 1895, the Army & Air Force Exchange Service (Exchange) has gone where Soldiers, Airmen and their families go to improve the quality of their lives by providing valued goods and services at exclusive military pricing. The Exchange is the 61st-largest retailer in the United States. Its earnings provided $2.5 billion in dividends to support military morale, welfare and recreation programs over the last 10 years. The Exchange is a non-appropriated fund entity of the Department of Defense and is directed by a Board of Directors. The Exchange is a 50th Anniversary Vietnam War Commemorative Partner, planning and conducting events and activities that recognize the service, valor and sacrifice of Vietnam Veterans and their families in conjunction with the United States of America Vietnam War Commemoration. To find out more about the Exchange history and mission or to view recent press releases please visit our website at http://www.ShopMyExchange.com or follow us on Twitter at https://twitter.com/ExchangePAO.

Complexity Fortnite gets a major mobile boost from the mobile Fortnite phenom, DuckyTheGamer. In short order, Sam “DuckyTheGamer” Hatch has been widely regarded as one of, if not the, best mobile Fortnite players on the planet.

To follow Ducky, check out his Instagram, YouTube, Twitter and Twitch pages for more insane mobile Fortnite gameplay and skills!

Welcome, Ducky! #WeAreCOL

After a tumultuous start to the year that saw visa issues, several stand-ins and disappointing performances, we’re announcing roster changes to #COLCS.

First, we announce the exciting arrival of young gun, Owen “Obo” Schlatter. The incredibly gifted young player making tons of noise in FPL will be joining the Complexity CSGO roster after a successful tryout with the team, and will also be joining his new teammates as they head to ECS. He’s already making an impact in the server, and will make his presence felt in London.

Next, we announce that Peter “Stanislaw” Jarguz will be stepping down from the starting roster after a mutual team decision was made to take the team in a different direction. Peter has been a fantastic addition to the organization, as he lead Complexity to a top 8 finish at the FaceIt London Major. Yet, after a disappointing start to 2019, it was time to chart a new course for the team.

“I have decided to step down from the active roster as I no longer feel that I am the person to lead the team forward. Our results during my time on here were very inconsistent but I will always be proud of our top 8 finish at the Faceit London Major. I  want to thank everyone at compLexity for taking incredible care of me and wish them the best of luck moving forward,” said Peter Jarguz in a statement to fans.

As an organization, we never enjoy making roster changes, especially just weeks before an event. In this case, both Peter and the team felt this change was needed, and both look forward to their respective futures.

As for who will fill the IGL position, Rory “Dephh” Jackson – a 4-year veteran of #COLCS – will be stepping up to fill the role. Having been around the scene for quite some time, Rory’s in-depth knowledge of CS and his natural leadership skills make him the ideal candidate for the job.

Lastly, with Rick “Rickeh” Mulholland’s chapter of being stranded in Canada with visa issues now over, he will once again join the team full-time in the GameStop Performance Center.

We look forward to a bright future for this roster, and couldn’t be more excited to see them in action. Big thanks to all our fans for their continued support.

See you in London!

First-of-its-Kind Facility Located on Campus at The Star in Frisco, the World Headquarters of the Dallas Cowboys, Aims to Boost Player Longevity and Advance Esports Industry

Frisco, Texas — May 20, 2019 — Complexity Gaming, one of North America’s most elite and longest standing esports organizations, today opened the doors to its highly anticipated new headquarters, the GameStop Performance Center. The first-of-its-kind facility is a manifestation of Complexity’s continued commitment to the advancement of the esports industry and its vision for the “Esports 3.0” era, where esports athletes are treated like professional sports athletes.“We see the opening of our new headquarters as a critical step toward the professionalization of the esports industry overall and our vision for Esports 3.0,” said Jason Lake, Founder and CEO, Complexity Gaming. “Given our organization’s deep history, we are excited to continue this journey with an unprecedented facility that will drastically improve the lives of our players and provide a permanent home at The Star in Frisco for our fans old and new.”

At The Star in Frisco, Complexity’s 11,000-square-foot headquarters is just steps from the Dallas Cowboys World Headquarters, allowing for seamless coordination between the two organizations and establishing Complexity as one of the first esports organizations to fully integrate and connect with a traditional sports franchise. Complexity’s management team will be able to learn and adopt best practices from one of the most renowned professional sports organizations, and Complexity’s esports athletes will be able to train within the same facilities as the Dallas Cowboys players and enjoy professionally prepared nutritional meals together at the Training Table inside Ford Center at The Star as well as access state-of-the-art facilities, such as Cowboys Fit.

“The opening of Complexity Gaming’s headquarters at The Star provides fans of all ages an opportunity to engage with our franchises in a unique, hands-on way,” said Jerry Jones, Owner, President and General Manager, Dallas Cowboys. “The GameStop Performance Center will bring a new excitement to the world of esports and adds yet another unique experience to The Star that fans and visitors will be able to see up close and in person on our campus.”

Designed by leading design firm ICRAVE, the GameStop Performance Center houses a public area and retail space for visitors as well as cutting-edge performance facilities for team members, including recovery, wellness and mental health amenities. The private area allows Complexity’s athletes, coaches and front office management to oversee day-to-day operations while also providing a variety of resources to improve players’ physical and mental skills through:

• Advanced Training Rooms: The unprecedented training rooms have the ability to mimic main stage competition settings, such as custom LED lighting, advanced sound engineering, and precision climate control.
• Cog Lab: In partnership with Mamba Sports Academy and HyperX, the Cog Lab will feature proprietary training software, high-end equipment for performance training, as well as rubber flooring for low impact activities, such as yoga, to promote player cognitive preparation and mental wellness.
• Decompression Porch: Players can recover from high-intensity training in a designated area that is outfitted with recovery equipment, cryotherapy, nap pods, flowing natural light, and calming music designed for mental relaxation.
• Innovation Lab: Complexity will utilize this space to research, develop and test products in real time to enhance the industry standard for esports wellness and to boost player performance and longevity, as well as protect against injury.
• Miller Lite Player Lounge: A dedicated space for players to relax with one another, coaches, and the management team, the Miller Lite Player Lounge will also feature a video wall, where Complexity can watch and support other esports teams during competitions. Miller Lite beer will be available on tap for of-age players to celebrate big wins.
• Stream Studio: Complexity’s players and talent will be able to create high-quality content in real time. Additionally, Complexity’s content team will be able to use the space’s versatility for filming original content.

With The Star serving as a cornerstone of the local Frisco community, the GameStop Performance Center will also be open to the public to socialize, shop for Complexity merchandise, attend events, and enjoy other entertainment beginning in summer 2019. The public space will feature a 50-foot LED ribbon as well as a Planar-provided 18-foot video wall that streams a variety of esports content from live tournament coverage to Complexity’s original series. Tablets will be available to casual gamers interested in playing the hottest mobile game titles while high-powered gaming stations allow esports enthusiasts to go head-to-head in the latest PC games.

“We believe GameStop is the cultural center for gaming across every local neighborhood, and the GameStop Performance Center will become the epicenter for esports training where amateurs can gain access to insights and strategy from some of the best professionals in esports,” said Frank Hamlin, Chief Marketing Officer, GameStop. “It doesn’t get any better for amateurs of all ages looking to learn and compete at the highest level with this state-of-the art training facility.”

To further illustrate its vision for the future of esports, Complexity has partnered with a variety of endemic and non-endemic industry leaders, such as GameStop, MSI, HyperX, Planar, and MillerCoors. Beyond providing value to Complexity, each partnership has been constructed to advance the esports industry as a whole, such as engaging the esports community globally and locally, uncovering and sharing solutions that prevent esports injuries and extend professional careers of esports athletes, and creating meaningful esports experiences.

Press event will take place later today with additional photos to come. To learn more about the GameStop Performance Center, please visit https://gspc.gg/.

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About Complexity Gaming

Complexity Gaming is one of North America’s longest standing and most successful esports organizations, now owned by Jerry Jones of the Dallas Cowboys and investor John Goff. The esports organization is led by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About The Star

The Star is the 91-acre campus of the Dallas Cowboys World Headquarters and training facility in Frisco, Texas. Developed as a first-of-its-kind partnership between the City of Frisco, Frisco ISD and the Dallas Cowboys, The Star features Ford Center, a 12,000-seat stadium that hosts Frisco ISD football games, concerts and other events; Cowboys Fit, a 60,000 square-foot gym developed in partnership with leading fitness developer, Mark Mastrov; Cowboys Club, a members-only club where the country club meets the NFL; the Omni Frisco Hotel, a 16-floor, 300-room luxury hotel; Baylor Scott & White Sports Therapy & Research at The Star, a 300,000 square-foot center of excellence for sports medicine; Twelve, a 17-story, luxury residential tower in partnership between Pro Football Hall-of-Fame Quarterback #12 Roger Staubach, and Dallas-based developer and former Dallas Cowboys center, Robert Shaw; as well as a variety of shopping, dining and nightlife options throughout The Star District. For more information on The Star, visit www.TheStarInFrisco.com.

About GameStop

GameStop, the world’s largest video game retailer, offers the best selection of new and pre-owned video gaming consoles, accessories and video game titles, in both physical and digital formats. GameStop also offers fans a wide variety of POP! vinyl figures, collectibles, board games and more. Through GameStop’s unique buy-sell-trade program, gamers can trade in video game consoles, games, and accessories, as well as consumer electronics for cash or in-store credit. GameStop Gives, the retailer’s social responsibility arm, unites with its associates and guests in supporting charity by giving more than $18 million since 2015. The retailer operates thousands of locations around the world under the GameStop, EB Games and Micromania retail brands. Fans can find their local GameStop store using the company’s online store locator tool.To get the latest news on video gaming and gear, follow GameStop on Twitter, Facebook, Instagram and YouTube. To learn more about GameStop and esports, please visit http://www.GameStop.com/esports GameStop, EB Games, and Micromania are part of GameStop Corp. (NYSE: GME), a global specialty retailer that makes the most popular technologies affordable and simple.

The Cog Lab Will Enhance Esports Players’ Cognitive Preparation and Promote Mental Wellness

FRISCO, Texas — May 16, 2019 — Complexity Gaming, one of North America’s most elite and longest standing esports organizations, today announced the launch of its proprietary Cog Lab through its partnership with Mamba Sports Academy and HyperX. Located within Complexity’s highly anticipated new headquarters, the GameStop Performance Center (GSPC), the Cog Lab will focus on the development, training, and improvement of core cognitive functions for esports athletes.

“At Complexity Gaming, we’re taking a holistic approach to cognitive health in order to help our esports athletes unlock and attain peak in-game performance,” said Kyle Bautista, Chief Operations Officer and General Manager at Complexity Gaming. “We are working hand-in-hand with Mamba Sports Academy and HyperX to continually develop an exclusive program for our players and to give them an unprecedented training experience.”

The Cog Lab will feature six interactive stations designed to facilitate team and private training sessions under changing environments. The esports-specific protocols are designed to push users to the limits of their performance around cognitive speed, accuracy, and focus under loads and stressors. Training sessions are tracked, analyzed, and reviewed by a cognitive scientist to update players on their improvement throughout the training process.

“In esports, every millisecond counts so it’s important for teams to provide cognitive training,” said Jason Sada, CEO of Mamba Sports Venture Lab. “Our training has been validated by the world’s most elite athletes across Formula 1, MLB, NFL, and NBA, and esports is a perfect application for our programs. Now, this proprietary training software and equipment will be used with Complexity athletes to boost their performance.”

In addition to the advanced cognitive training equipment provided by Mamba Sports Academy, Complexity players will use award-winning HyperX Cloud Alpha headsets while practicing gaming protocols. During training, audio loads are added to customize the difficulty of the reaction time and accuracy modes of the app. The Cloud Alpha’s sound distinction with its dual chambers will ensure that Complexity team athletes are in the best environment to achieve their full potential.

“We are thrilled to be a sponsor of the GameStop Performance Center where gaming fans will have hands on experience with HyperX products that match their gaming lifestyle,” said Wendy Lecot, head of HyperX Strategic Alliances. “Experiencing great audio at the state-of-the-art Cog Lab in conjunction with the Mamba Sports Academy Cog Lab helps bring a whole new level of peak performance experience to esports athletes.”

Along with best-in-class equipment, the Cog Lab will be outfitted with rubber flooring for yoga and other recovery activities. The core programming and protocols within the Cog Lab include cognitive performance assessments, private training sessions, team-based training and competition sessions, and personalized data reports.

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About Complexity Gaming
Complexity Gaming is one of North America’s longest standing and most successful esports organizations, now owned by Jerry Jones of the Dallas Cowboys and investor John Goff. The esports organization is led by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About Mamba Sports Academy
MAMBA Sports Academy provides effective, safe and transparent overall human performance training to develop athletes to the peak of their potential. The Academy enlists diverse experts to support youth, amateur and elite athletes with a full-circle approach including body, performance and cognition. MAMBA Sports Academy operates three distinct business units; physical training academies, a sports focused venture lab, and a charitable foundation, called the MAMBA Sports Foundation. Founded as Sports Academy in 2016, the Legendary Kobe Bryant partnered in 2018 and the name was changed to MAMBA Sports Academy.

About HyperX
HyperX is the gaming division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, PC, console and mobile power users with high-performance components. For 16 years, the HyperX mission has been to develop gaming products for all types of gamers – high-speed memory, solid state drives, headsets, keyboards, mice, charging accessories for console players, USB flash drives, and mousepads – to the gaming community and beyond. The award-winning HyperX brand is known for consistently delivering products that deliver superior comfort, aesthetics, performance, and reliability. HyperX gear is the choice of celebrity ambassadors, pro gamers, tech enthusiasts, and over-clockers worldwide because it meets the most stringent product specifications and is built with best-in-class components. HyperX has shipped over 60 million memory modules and 7 million gaming headsets worldwide.

Join the global #HyperXFamily at facebook.com/hyperxcommunity, learn how HyperX products can enhance your console experience and boost performance for both you and your PC, console or mobile device at hyperxgaming.com. Whatever your skill level, whatever genres you play, we embrace all gaming enthusiasts everywhere with our core belief — We’re All Gamers.

FRISCO, Texas — May 15, 2019 — Complexity Gaming, one of North America’s most elite and longest standing esports organizations, today announced a partnership with MillerCoors, which designates Miller Lite as the exclusive alcoholic beverage of Complexity.

“We couldn’t be more excited to welcome MillerCoors to the Complexity family,” said Daniel Herz, Chief Revenue Officer, Complexity Gaming. “The company’s desire to dig-in and learn fans’ wants and needs makes MillerCoors an ideal partner. Together, we will take the time to truly invest in the gaming community and culture, so we can better support and enhance gamers’ experiences, rather than change behaviors.”

The strategic partnership between the two organizations contains a number of exciting elements, including sponsorship of the Miller Lite Player Lounge within Complexity’s highly anticipated new headquarters, the GameStop Performance Center (GSPC). The Miller Lite Player Lounge will be a dedicated area for players to relax with one another as well as with coaches and the management team. The private space will also feature a video wall, where Complexity can watch and support other esports teams during competitions. Additionally, Miller Lite beer will be available on tap for of-age players to celebrate big wins responsibly.

Complexity and Miller Lite will also work together to develop an original content series where Complexity players and influencers will share their best esports stories. To engage the local community, Miller Lite will host watch parties at the GSPC throughout the year, where fans can come together to support Complexity teams as they compete in tournaments around the world. Complexity’s of-age players and influencers will also receive care packages with Miller Lite products and co-branded merchandise.

“We have spent the last year and half learning as much as possible about the gaming space and introducing ourselves to the community through influencer activations and live-stream media partners,” said Anup Shah, vice president of marketing for the Miller family of brands.” “While the reception we have received to this point has been nothing but positive, we want to extend our presence in an authentic way and believe that Complexity is the right partner to help us do that.”

This partnership with MillerCoors exemplifies Complexity’s dedication to advancing the esports industry and creating meaningful esports partnerships. As MillerCoors makes its most significant investment in the esports space, Complexity will help MillerCoors navigate the complex landscape and better understand where the alcoholic beverage company can grow as an organic part of the community. The partnership will emphasize the two companies shared focus on family, celebration, and original content.

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About Complexity Gaming
Complexity Gaming is one of North America’s longest standing and most successful esports organizations, now owned by Jerry Jones of the Dallas Cowboys and investor John Goff. The esports organization is led by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About MillerCoors
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers, flavored malt beverages and ciders, steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company brew national favorites such as Miller Lite, Miller High Life, Coors Light and Coors Banquet. MillerCoors also proudly offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company, and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, founded in 1995. Beyond beer, MillerCoors operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and offers pioneering brands such as the Redd’s franchise, Smith & Forge Hard Cider and Henry’s Hard Sodas. Tenth and Blake Beer Company, our craft and import division, is the home to craft brewers Hop Valley Brewing, Revolver Brewing, Saint Archer Brewing Company and the Terrapin Beer Company. Tenth and Blake also imports world-renowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors, the U.S. business unit of the Molson Coors Brewing Company, has an uncompromising dedication to quality, a keen focus on innovation and a deep commitment to sustainability. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter at @MillerCoors.

New Brand Mission Encompasses Complexity’s Vision for the Long-Term Success and Sustainability of the Esports Industry

FRISCO, Texas – May 3, 2019 – Complexity Gaming, one of North America’s most elite and longest standing esports organizations, today launched an organization-wide shift that reflects its continued commitment to the advancement of the esports industry and its push towards “Esports 3.0,” where esports athletes are treated like professional sports athletes. This overhaul includes an expanded company vision as well as a new logo, color scheme, and website uniquely aligned with their sister team, the Dallas Cowboys.

“We’re not just changing a logo. We are building upon Complexity’s legacy as an innovator in the space by paving the way yet again,” said Jason Lake, Founder and CEO, Complexity Gaming. “This expanded vision takes everything we have learned over the course of the last 16 years as a premier esports organization and levels it up — setting a new standard and revolutionizing how esports organizations should operate.”

In conjunction with the company’s shift in vision, Complexity’s manifesto “This is Our Game” represents a focus on inclusion, access and support for the next generation of esports players and fans. The organization’s unique brand narrative and player-centric mentality will only deepen with the anticipated opening of Complexity’s new headquarters the GameStop Performance Center, which will include state-of-the-art performance training and recovery facilities for players as well as a public space for fans and sponsors among other amenities.

As represented by Complexity’s new logo design, the five points of the star are used purposefully to articulate the company’s five C’s brand pillars, Competition, Community, Culture, Cause and Convergence. Each pillar represents a specific area of focus:

Competition: Continuing to build competitive teams
Community: Engaging esports fans both locally and globally
Culture: Addressing the dynamic needs of a diverse and growing audience
Cause: Contributing towards meaningful and relevant causes
Convergence: Incorporating advances in technology from traditional sports to continue to evolve and reshape the broader esports ecosystem as a whole

Fans can purchase new merchandise at Complexity.gg/Shop. For more information on Complexity Gaming, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

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About Complexity Gaming

Complexity Gaming is one of North America’s longest standing and most successful esports organizations, now owned by Jerry Jones of the Dallas Cowboys and real estate investor John Goff. The esports organization is led by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity Gaming has won more than 140 championships in nearly 30 game titles over it’s more than 15 year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity Gaming has been continuously recognized as a global leader in modern esports.