COMPLEXITY GAMING SIGNS MULTI-YEAR AGREEMENT WITH LENOVO

March 28th, 2022

Lenovo to Power Complexity’s Headquarters, the Newly-Named Lenovo Legion Esports Center, with World-Class Technology

FRISCO, Texas – March 28, 2022 – Complexity Gaming, a GameSquare Esports company and one of North America’s longest-standing esports organizations, announced a multi-year sponsorship agreement with Lenovo, making the company the exclusive desktop and laptop PC provider. Complexity’s Frisco-based headquarters will now be named the Lenovo Legion Esports Center, and the Lenovo logo will be featured on Complexity’s official jerseys.

“We are pleased to join forces with Lenovo,” said Justin Kenna, Chief Executive Officer, GameSquare. “As the exclusive supplier of world-class desktop and laptop PCs, Lenovo is helping to fuel the future of competitive excellence and powering the business of esports. We are extremely proud to have Lenovo as a multi-year partner which illustrates the continued growth in commercial activity within gaming and esports. We look forward to ongoing announcements and initiatives with Lenovo as we continue to bridge the gap between brands and fans with the support of world-class companies as customers and as partners.”

Over the coming years, Lenovo will support Complexity’s pursuit to enhance player performance and improve the industry standard for player care. Lenovo’s technology will enable Complexity content creators and production teams to produce a diverse catalog of work, including animation and 3D content.

The Lenovo Legion Esports Center is located at The Star in Frisco, Texas, which is also home to the Dallas Cowboys’ headquarters. The 11,000-square-foot Center houses cutting-edge performance training facilities – including recovery, wellness, and mental health amenities – to support the holistic wellbeing of Complexity athletes and streamers, Complexity management offices, and public space.

“Gaming is a hundred-billion-dollar industry and a key focus for our business. Lenovo’s collaboration with Complexity was a natural decision as we seek to deepen our commitment to, and investment in, the esports and gaming communities,” said Gerald Youngblood, Chief Marketing Officer, Lenovo North America. “We are excited to equip Complexity’s state-of-the art facility with our leading-edge Legion gaming hardware and workstations to help their athletes elevate their gameplay and content creators produce compelling content reaching millions of fans across the globe.”

Complexity and Lenovo will aim to foster a more accepting and supportive gaming community. This will be accomplished in a number of ways, including collaboration on new experiences, such as education-centered events that focus on encouraging diversity, inclusivity, internet safety, and more. These initiatives will create opportunities for deeper engagement with Complexity’s fanbase and underserved audiences in the community.

To learn more about the Lenovo Legion Esports Center, please visit www.complexity.gg or in-person at The Star in Frisco, Texas.

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About Complexity Gaming

Complexity Gaming, a GameSquare Esports Inc. subsidiary, is one of North America’s longest-standing esports organizations. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About GameSquare Esports Inc.

GameSquare Esports Inc. is an international gaming and esports company headquartered in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, Reciprocity Corp. (“Reciprocity”), which provides the Company access to Asia, Latin America and North America, NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, and, most recently, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA. Reciprocity’s gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and its wholly owned subsidiary corporation, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA.

About Lenovo

Lenovo (HKSE: 992) (ADR: LNVGY) is a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere. To find out more visit https://www.lenovo.com and read about the latest news via our StoryHub.

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Dennis “Cloakzy” Lepore Joins Complexity Gaming and GameSquare Esports

March 24th, 2022

Popular Battle Royale Content Creator and Streamer Brings Over 7 Million Aggregate Followers to Bolster Complexity’s Talent Roster 

Frisco, Texas – March 24, 2022 – Complexity Gaming, a GameSquare Esports company and one of North America’s longest-standing esports organizations, today announced that Dennis “Cloakzy” Lepore, a leading Battle Royale content creator and former professional Fortnite competitor, has joined the organization as an official creator and part owner. The addition of Cloakzy strengthens Complexity’s portfolio of talent, which includes top gaming personality Tim “TimTheTatman” Betar, and expands the organization’s fandom to new audiences.

“Joining Complexity and GameSquare unlocks new opportunities for me to push the limits of what’s possible in content creation and build a deeper connection to my audience,” said Cloakzy. “I’m looking forward to working with TimTheTatman and Complexity’s diverse roster of talent in an environment that encourages creativity and supports professional development.”

“Cloakzy is revered in the gaming and esports space for his creativity and energy, and we’re looking forward to bringing his passion to Complexity and GameSquare,” said Justin Kenna, CEO, GameSquare. “This partnership is deeply strengthened by GameSquare’s resources and global network, paving the way for Cloakzy to grow his brand while also reinforcing Complexity as a dominant force in content.”

In partnership with Complexity and GameSquare, Cloakzy will host events, produce branded content, create limited-edition merchandise, and collaborate on unique experiences with Complexity Stars athletes and Complexity’s roster of competitive players and streamers. With the addition of Cloakzy, Complexity’s portfolio of talent collectively reaches over 60 million followers across social channels.

“Cloakzy is a unique and talented gaming personality – he is one of a small handful of streamers with a tenured competitive background and the charisma to reach millions with his engaging content,” said Jason Lake, Founder and CEO, Complexity Gaming, and Global Head of Esports, GameSquare. “The addition of Cloakzy to our team not only expands Complexity’s global reach and influence but also grows our content offering for Complexity fans.”

Cloakzy’s will make his in-person debut as an official Complexity creator at TimTheTatman’s Tailgate, taking place July 16-17 at The Star in Frisco, Texas. To purchase tickets for TimTheTatman’s Tailgate, please visit https://tatmantailgate.com/.

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About Complexity Gaming

Complexity Gaming, a GameSquare Esports Inc. subsidiary, is one of North America’s longest-standing esports organizations. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About GameSquare Esports

GameSquare Esports Inc. is an international gaming and esports company headquartered in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare owns a portfolio of companies including Code Red Esports Ltd. (“Code Red”), an esports talent agency serving the UK, Reciprocity Corp. (“Reciprocity”), which provides the Company access to Asia, Latin America and North America, NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, and, most recently, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA. Reciprocity’s gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and its wholly owned subsidiary corporation, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA.

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COMPLEXITY GAMING AND MILLER LITE TO RELEASE LIMITED EDITION MERCHANDISE, SUPPORT MINORITY VOICES IN ESPORTS

March 20th, 2022

Renewed and Expanded Partnership to Deepen Miller Lite’s Stake in Esports and Gaming

FRISCO, Texas – March 10, 2022 – Complexity Gaming, a GameSquare Esports company and one of North America’s longest-standing esports organizations, today announced an extended partnership with Miller Lite to develop a limited-edition merchandise capsule and expand the scope of its current content offering. The partnership will see a renewed focus on supporting and amplifying minority voices in gaming.

“Our relationship with Miller Lite has continued to grow organically well into year three of this partnership,” said Bee Yancey, Sr. Director of Partnerships at Complexity Gaming. “We’ve had great success with Miller Lite creating engaging content and brand activations and look forward to expanding further into merchandise and developing positive social initiatives for the gaming ecosystem.”

As part of the extended agreement, Complexity and Miller Lite will design a co-branded merchandise capsule paying homage to the two companies long-standing partnership. The collection will include a jersey, hoodie, t-shirt, hat, and more. The limited-edition apparel will be released on Complexity’s new ecommerce shop in the coming weeks.

Complexity and Miller Lite will introduce a new initiative designed to support diverse gaming communities. Miller Lite will work closely with Complexity’s diverse roster of talent to create content for of-age gamers and ensure minority voices in gaming are heard, welcomed, and supported in the space. As part of this, Complexity and Miller Lite will host a series of special streams dedicated to Unsung Heroes, including LGBTQ+, LATINX, women, and charitable initiatives. In March, the pair will celebrate Women’s History Month with a special stream featuring Complexity’s content creators to promote female empowerment in gaming and streaming. Fans can catch all streams on Miller Lite’s official Twitch channel.

“Miller Lite is a fan of gaming, and we know our fans are too,” said James Nanney, Sr. Marketing Manager at Miller Lite. “Complexity has been an incredible partner to help us form meaningful connections amongst this audience the same they would over an ice-cold beer.”

The expanded partnership builds upon Complexity and Miller Lite’s existing relationship, which kicked off in 2019. The initial agreement saw Miller Lite designated as the exclusive alcoholic beverage of Complexity Gaming and sponsor of the Miller Lite Player Lounge at Complexity’s headquarters. Complexity and Miller Lite have since partnered to enhance Miller Lite’s branding efforts across social media and tackle multiple livestream initiatives such as Squad Streams and Last Round Streams designed to further integrate Miller Lite with esports audiences.

Thus far, the partnership has seen nine Miller Lite sponsored streams featuring top Complexity talent as well as VIP parties hosted in the Miller Lite Player Lounge. The Miller Lite Player Lounge continues to be used as a space for players and management to unwind during major tournaments and training bootcamps.

For updates on the Complexity and Miller Lite merchandise drop, please follow @Complexity on Twitter.

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About Complexity Gaming 

Complexity Gaming, a GameSquare Esports Inc. subsidiary, is one of North America’s longest-standing esports organizations. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About GameSquare Esports Inc.

GameSquare Esports Inc. (CSE: GSQ) (OTCQB: GMSQF) (FRA: 29Q1) is a publicly traded international gaming and esports company headquartered in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, Reciprocity Corp. (“Reciprocity”), which provides the Company access to Asia, Latin America and North America, NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, and, most recently, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA. Reciprocity’s gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and its wholly owned subsidiary

About Miller Brewing Company

Miller Brewing Company was founded in 1855 by Frederick J. Miller when he purchased the Plank Road Brewery in Milwaukee, a city he chose as the best place for a brewery given its access to great water. Miller Lite, the original great-tasting light pilsner beer, (MillerLite.com, Facebook.com/MillerLite, @MillerLite on Twitter, YouTube.com/MillerLite) was introduced nationally in 1975 and is among the top-five selling beers in the United States. The brewery’s oldest enduring beer is Miller High Life (MillerHighLife.com, Facebook.com/MillerHighLife, @MillerHighLife on Twitter). Known as the Champagne of Beers, it was introduced in 1903 and still is brewed with the same yeast strain that Miller carried in his pocket from Germany. Miller Genuine Draft (MGD.com, Facebook.com/MillerGenuineDraft, @Miller_Global on Twitter), introduced in 1986, is the original cold-filtered, packaged draft beer. Miller Brewing Company is part of the North America business unit of Molson Coors Beverage Company. Learn more at MolsonCoors.com, at Facebook.com/Molsoncoors or Instagram and Twitter through @MolsonCoors.

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COMPLEXITY GAMING ANNOUNCES COMPLEXITY STARS HBCU REBIRTH RUMBLE HOSTED BY J.R. SMITH ON FEBRUARY 28

February 17th, 2022

Former NBA Guard to Headline $10,000 Warzone Tournament with Pro Athletes, Call of Duty Creators, and HBCU Students in Celebration of Black History Month

FRISCO, Texas – February 17, 2022 – Complexity Gaming, a GameSquare Esports company and one of North America’s longest-standing esports organizations, today announced Complexity Stars HBCU Rebirth Rumble, an online Call of Duty: Warzone tournament hosted by Complexity Star athlete and two-time NBA champion J.R. Smith. In celebration of Black History Month, students from Historically Black Colleges and Universities (HBCUs) will have an opportunity to play alongside their favorite athletes and Call of Duty influencers and take home their share of a $10,000 prize pool.

“As a student at NC A&T, I’m eager to find new ways to engage with my peers,” said J.R. Smith. “Thanks to my partnership with Complexity Stars, we were able to make the Rebirth Rumble possible and give students a unique opportunity to compete alongside world class athletes and top Call of Duty content creators.”

Taking place on February 28, Complexity Stars athletes will be joined by HBCU students and top gaming personalities in a 3-vs.-3 Warzone competition. Each trio, captained by Complexity Stars athletes and Call of Duty influencers, will compete against one another across eight matches of Rebirth mode. Baka Bros creator LuckyChamu will serve as a guest caster throughout the event.

As part of the Rebirth Rumble, Complexity will host a charity drive benefiting The HBCU Foundation. Complexity will promote the portal to donate to The HBCU Foundation during the livestream. To make a contribution, please visit: https://thehbcufoundation.org/donate/

“J.R. Smith’s vision for the Complexity Stars HBCU Rebirth Rumble is something that Complexity and the GameSquare team were deeply supportive of,” said Duane “Zeno” Jackson, Head of Complexity Stars. “We’re looking forward to bringing more opportunities like this to life in the future and continuing to support diversity and inclusivity in both esports and traditional sports.”

Following his work to develop and launch the Complexity Stars program in November 2021, Duane “Zeno” Jackson will serve as the new Head of Complexity Stars to create long-term gaming strategies for athletes, celebrities, and musicians to engage the next generation of fans. Jackson previously served as the Director of Athlete & Celebrity Relations at FaZe Clan.

Boom.TV will manage operations and production for the online tournament. Fans can tune into the Complexity Stars HBCU Rebirth Rumble Hosted by J.R. Smith on Complexity’s official Twitch channel at 11 AM PT on February 28.

Confirmed participants for the Rebirth Rumble include:

  • Complexity Stars Athletes: J.R. Smith, Sean O’Malley, Megan Anderson, Leonard Fournette, and Edwin Rios
  • Esports Competitors and Gaming Personalities: Thomas “Tommey” Trewren, “Swishem,” “iSmixie,” “JaredFPS,” and Duane “Zeno” Jackson
  • HBCU Students: Kaleb “Enigma” Howard  and Eric “Skoomington” Jones (Morehouse College), “Jay” (North Carolina Agricultural and Technical State University), “Crezzah” (Johnson C. Smith University), Rodell “Roc Mon” Rahmaan (Tennessee State University), Brennan “Brizzle300” Roquemore and Tysheid “Tysheid” Dixon (Howard University), and Joshua “KJTheCreator” Harris (Clark Atlanta University)

More Rebirth Rumble competitors will be announced in the coming days. To stay up to date, be sure to follow Complexity’s Twitter.

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About Complexity Gaming 

Complexity Gaming, a GameSquare Esports Inc. subsidiary, is one of North America’s longest-standing esports organizations. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About GameSquare Esports Inc.

GameSquare Esports Inc. (CSE: GSQ) (OTCQB: GMSQF) (FRA: 29Q1) is an international gaming and esports company headquartered in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, Reciprocity Corp. (“Reciprocity”), which provides the Company access to Asia, Latin America and North America, NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, and, most recently, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA. Reciprocity’s gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and its wholly owned subsidiary corporation, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA.

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COMPLEXITY GAMING SIGNS HALO ROSTER AHEAD OF RALEIGH MAJOR

December 16th, 2021

Former Triggers Down Captain Jacob “Hysteria” Reiser Anchors Complexity’s Return to Competitive Halo After a Decade

FRISCO, Texas – December 16, 2021 – Complexity Gaming, a GameSquare esports company and one of North America’s longest-standing esports organizations, today announced the signing of a competitive Halo roster, marking the organization’s highly anticipated return to the Halo esports scene. The roster comprises veteran Halo competitors, including the former Triggers Down captain, and rising stars who will represent Complexity in the Halo Championship Series.

“Halo is a legacy franchise and played a crucial role in esports early development in North America,” said Nick Ridgeway, Assistant General Manager, Complexity Gaming. “Halo Infinite promises a new golden era for Halo esports. Bringing the Complexity brand back to the scene a decade later with this talented roster is a meaningful moment for the entire organization.”

With the launch of Halo Infinite, Complexity will make its return to Halo for the first time since 2011, when they vied for the championship title in Halo: Reach under the Triggers Down banner. Complexity’s new roster includes:

  • Jacob “Hysteria” Reiser: One of the most well-known Halo pros, Hysteria has won five MLG tournaments, was named Stride Championship Series Player of the Year, and, most notably, captained Triggers Down during his Halo tenure.
  • Robert “Rob The Turtle” O’Connor: Rob The Turtle joins the Complexity roster with a ten-year pedigree of competitive Halo, having competed in the title since 2011, predominantly in Halo: Reach and Halo 5.
  • Justin “HuNteR Jjx” Joseph: A notable player and streamer, HuNteR Jjx has been competing in Halo since 2007, including an impressive stint on the MLG Pro Circuit where he reached the 2010 National Championship Free-for-All.
  • James “TritonJB” Bolling: A Halo 5 competitor known for his pinpoint accuracy and slaying ability, TritonJB brings several years of experience to Complexity’s Halo roster.

“The energy and excitement around Halo Infinite is a testament to the franchise’s staying power and the role it has played in the lives of millions of gamers, including myself,” said Jacob “Hysteria” Reiser. “Halo Infinite provides an exciting new chapter in my career and for the franchise at-large. To make my competitive reprise representing a brand like Complexity is a truly unique opportunity.”

Since its multiplayer launch in November, Halo Infinite has restored much of the cultural significance of the franchise when it initially debuted as an Xbox exclusive in 2001. To this day, Halo remains one of the most valuable and recognizable video game franchises in the world, selling more than 81 million copies, according to Microsoft. Competitive Halo’s resurgence marks a tipping point in the industry, enabling Complexity to reach this passionate community and activate its brand among a key portion of the esports audience.

Complexity’s Halo squad joins the organization during a time of competitive growth. Complexity recently signed Call of Duty: Warzone trio, the Baka Bros, former Rocket League Championship Series South America champions, and all-female VALORANT squad GX3. It’s a testament to the Complexity management team’s expertise in scouting organic gaming talent, recruiting players, and providing them the tools, resources, and guidance they need to succeed at the highest level.

Complexity’s Halo roster will debut at the upcoming Halo Championship Series Kickoff Major in Raleigh, North Carolina, on December 17-19. To keep up with the squad, follow Complexity on Twitter.

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About Complexity Gaming 

Complexity Gaming, a GameSquare Esports Inc. (stock: GSQ, Canadian Securities Exchange) subsidiary, is one of North America’s longest-standing and most successful esports organizations. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

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COMPLEXITY GAMING SIGNS POPULAR WARZONE TRIO: THE BAKA BROS

December 6th, 2021

DiazBiffle, LuckyChamu, and Repullze to Compete and Create Content, Bringing Over 1.5 Million Fans to the Organization

FRISCO, Texas – December 6, 2021 – Complexity Gaming, one of North America’s longest-standing esports organizations, today announced the signing of Call of Duty: Warzone creators ‘the Baka Bros.’ Represented by the Kinetic Group’s Joowon Lee, the trio comprised of DiazBiffle, LuckyChamu, and Repullze, will join Complexity as creators and competitors, creating a wide breadth of content to expand the organization’s media offering as well as compete in Warzone tournaments.

“Warzone’s vibrant community continues to grow alongside its renewed focus on new in-game content, and builds upon our excitement to be partnering with some of the title’s most popular personalities,” said Sören Vendsahm, General Manager and VP of Talent, Complexity Gaming. “The Baka Bros bring depth and charisma to our ever-expanding roster, and will contribute to Complexity’s ongoing commitment to create innovative and engaging content, lift trophies, and foster a positive culture for players and fans.”

The Baka Bros have amassed a passionate fan base through their nightly Warzone streams and monthly tournaments, such as the recent $40,000 Baktober Bash. As official Complexity creators and competitors, the Baka Bros will host a number of community-focused Warzone tournaments, produce livestream and VOD content, design co-branded merchandise capsules, and represent Complexity on the competitive Warzone circuit.

“Complexity’s passion and care for their talent makes them stand out amongst the rest,” said LuckyChamu. “Signing with Complexity has given us the stability and support to continue doing what we love, as well as explore new passion projects. We’re so excited to show our fans what we’re going to do together.”

The Baka Bros join Complexity as the organization continues to invest in competition and content creation. Most recently, Complexity signed popular gaming personality TimTheTatman and introduced Complexity Stars with elite athletes from the NBA, NFL, UFC, MLB, and WNBA. The organization also fielded competitive teams in Rocket League and VALORANT with all-female roster, GX3. The Baka Bros will collaborate with Complexity’s diverse group of talent, creators, and professional players, who collectively reach more than 35 million fans worldwide, as well as with Warzone competitors, gaming influencers, athletes, celebrities, and more to engage fans both virtually and in-person.

As part of the GameSquare family, the Baka Bros will gain access to GameSquare’s portfolio of companies and suite of resources to pursue new opportunities at the intersection of traditional sports and entertainment. In addition to Complexity’s esports-centric expertise, GameSquare’s Cut+Sew, Code Red Esports, and Gamer Community Network will serve as a central piece to accelerate the growth of the Baka Bros brand in the global gaming space.

The Baka Bros will make their official debut as part of Complexity this month with the $100,000 Warzone event ‘BAKA wonderLAN’ in Las Vegas on December 17. Complexity Stars athlete Max Holloway, Complexity creators, and other top Warzone influencers will also join the competition. Additionally, in the holiday spirit, the Baka Bros will be hosting 12 days of giveaways for fans totaling more than $100,000 in prizes. To learn more about the upcoming tournament and participate in the giveaway, check out https://bakawonderlan.com/.

For more information on the Baka Bros, please follow @thebakabros on Twitter.

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COMPLEXITY GAMING LAUNCHES COMPLEXITY STARS, THE WORLD’S FIRST GAMING DIVISION FOR CELEBRITIES AND PROFESSIONAL ATHLETES

December 1st, 2021

J.R. Smith, Allisha Gray, Max Holloway, Sean O’Malley, Megan Anderson, Leonard Fournette, Ronnie Stanley, and Edwin Rios Join Complexity Stars

TORONTO, ON / ACCESSWIRE / November 30, 2021 / Complexity Gaming, a GameSquare Esports company and one of North America’s longest standing and most successful esports organizations, today launched Complexity Stars, an exciting initiative that brings together gaming, esports, professional athletes and celebrities. Complexity Stars is the home of elite athletes and celebrities to elevate their profiles within esports and gaming through tournaments, content creation, and collaborations with Complexity players and streamers. Complexity Stars will debut with a roster of star athletes from the NBA, WNBA, UFC, NFL, and MLB.

“We are launching Complexity Stars with huge names in sports and entertainment,” said Justin Kenna, CEO of GameSquare Esports. “Complexity Stars provides a platform for professional athletes and celebrities to connect with gamers in an authentic way. We are excited to launch Complexity Stars with its founding members and we look forward to adding more athlete and celebrity gamers to build the platform. Gaming is the core of Complexity Stars and an incredibly engaging way to connect gamers, athletes, and celebrities, authentically.”

Complexity will curate customized strategies for Complexity Stars athletes to amplify their brand in the gaming community and engage the next generation of sports fans through:

• Tournaments: Complexity will organize crossover competitions, esports tournaments, and other activations to create impactful brand integration opportunities;
• Content Creation: Athletes can easily livestream and create compelling content distributed across social channels to connect with gaming and sports fans;
• Brand Partnerships: Complexity will connect sponsors, create branded content and develop additional opportunities for brands to connect with fans.

Complexity Stars is launching with top tier athletes and expects to add musicians, celebrities, and additional professional athletes to the Complexity Stars team. Complexity Stars’ diverse roster of athletes includes former NBA guard J.R. Smith; Olympic gold medalist and WNBA Dallas Wings shooting guard Allisha Gray; UFC fighters Sean O’Malley, Max Holloway, and Megan Anderson; Tampa Bay Buccaneers running back Leonard Fournette and Baltimore Ravens offensive tackle Ronnie Stanley; and Los Angeles Dodgers infielder Edwin Rios.

“Complexity Stars is an incredible gaming division where sports, entertainment, and gaming come together,” said Duane “Zeno” Jackson, GameSquare Head of Talent and Special Projects. “There are amazing opportunities to collaborate with global talent through compelling content and tournaments that appeal to brands seeking to connect with the large, affluent, and growing gaming audience.”

Complexity Stars is supported by the GameSquare family of companies which bring deep expertise in digital media, marketing, and influencer representation in the United States and Europe. Cut+Sew, Zoned, the Gaming Community Network, and Code Red will help to elevate Complexity Stars as a global gaming division for athletes, entertainers, and celebrities.

To learn more about Complexity Stars and its roster, please visit complexity.gg and follow @Complexity on Twitter and @ComplexityGaming Instagram.

About GameSquare Esports Inc.
GameSquare Esports Inc. is an international gaming and esports company headquartered in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, Reciprocity Corp. (“Reciprocity”), which provides the Company access to Asia, Latin America and North America, NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, and, most recently, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA. Reciprocity’s gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and its wholly owned subsidiary corporation, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA.

About Complexity Gaming
Complexity Gaming, a GameSquare Esports Inc. (CSE:GSQ)(FRA:29Q1) company, is one of North America’s longest-standing and most successful esports organizations. The esports organization is led by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

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TimTheTatman Joins Complexity Gaming and GameSquare Esports

September 20th, 2021

TimTheTatman Brings More Than 18 million Gaming and Esports Fans; Establishes Complexity as a Leading Streaming Organization

September 20, 2021, Frisco, Texas – Complexity Gaming, one of North America’s most elite and longest standing esports organizations, announced that TimTheTatman, one of the most popular esports personalities with more than 18 million social followers, has joined Complexity, a part of the GameSquare Esports group of companies. TimTheTatman brings immediate revenue opportunities to Complexity through merchandise sales, marketing activations, personal appearances, and branded content.

“Joining the Complexity team has been an amazing journey,” said TimTheTatman. “I’ve followed Complexity’s success and I am impressed with their commitment to winning in top-tier esports and the loyalty of their fans. The connection with the Dallas Cowboys and the support of Jerry Jones is outstanding. I’m a lifelong Cowboys fan so this is a special opportunity within esports. My tour of the Complexity headquarters at the Star in Frisco was world-class; no esports facility comes close. When Complexity and GameSquare invited me to join the team, it was an easy yes. Jason Lake has built an amazing team at Complexity and Justin Kenna is building something special at GameSquare. I am excited to get started.”

“TimTheTatman is one of the most followed, engaging, and entertaining personalities in esports,” said Justin Kenna, CEO of GameSquare. “Working with TimTheTatman is really exciting as we build one of the largest esports companies on the planet. He is incredibly talented and brings immediate credibility with fans and brands. With more than 18 million followers, TimTheTatman has immediately enhanced Complexity’s audience and engagement. This positions Complexity as one of the leading streaming organizations on the planet and a top-tier competitive team.”

“TimTheTatman is an iconic streamer and will be an invaluable addition to the Complexity family as we look to expand our footprint in content creation,” said Jason Lake, Founder and CEO, Complexity Gaming, and Global Head of Esports, GameSquare. “As traditional sports, gaming, and entertainment continue to converge, our partnership with Tim will encompass the best of these worlds for fans to enjoy.”

GameSquare and Complexity intend to work with TimTheTatman to create exclusive merchandise collections that proudly represent Complexity’s winning history and his larger-than-life personality. The collection is expected to be available online and at a welcome ceremony to be held at Complexity’s headquarters, the GameStop Performance Center, at The Star in Frisco, Texas. Details of future events, branded content, and collaborations with professional athletes and celebrities will be made available on TimTheTatman’s streaming channel, Complexity’s website and GameSquare’s website.

About Complexity Gaming

Complexity Gaming, a GameSquare Esports Inc. (CSE: GSQ; FRA: 29Q1) subsidiary, is one of North America’s longest standing and most successful esports organizations. The esports organization is led by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About GameSquare Esports

GameSquare Esports Inc. is an international gaming and esports company headquartered in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare owns a portfolio of companies including Code Red Esports Ltd. (“Code Red”), an esports talent agency serving the UK, Reciprocity Corp. (“Reciprocity”), which provides the Company access to Asia, Latin America and North America, NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, and, most recently, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA. Reciprocity’s gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and its wholly owned subsidiary corporation, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA.

Investor Relations

For further information, please contact Nikhil Thadani, Investor Relations for GameSquare Esports Inc.:

Nikhil Thadani
Email: [email protected]
Phone: (647) 670-2500

Media and Press

JSA Strategies
Email: [email protected]

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Complexity Gaming Signs Leading Women’s Leading Valorant Squad

September 9th, 2021

 Led by Counter-Strike Legend “Alimonstr,” Complexity GX3 will Strive to Empower Female Gamers  

FRISCO, Texas – September 9, 2021 – Complexity Gaming, one of North America’s most elite and longest-standing esports organizations, today announced the signing of GX3, one of the top women’s VALORANT squads, forming “Complexity GX3.” In addition to competing in the VALORANT Champions Tour (VCT) Game Changers circuit, Complexity GX3 will champion gender equality in esports and gaming.

“GX3 uniquely embodies our organization’s core values, and we’re thrilled to welcome them into the Complexity family,” said Jason Lake, Founder & CEO, Complexity Gaming, and Global Head of Esports, GameSquare. “The squad’s competitive credentials coupled with their growing platform for female empowerment have the potential to shake up the gaming world in a major way.”

The addition of Complexity GX3 marks the organization’s first-ever all-women roster and second VALORANT team. Hailing from a variety of competitive backgrounds in Counter-Strike, Apex Legends, and Fortnite, team members include:

  • Alimonstr: A long-time Counter-Strike professional and six-time Esports World Cup Champion, Alimonstr formed GX3 in 2002 and established the team’s presence in VALORANT for her venture into the game.
  • Aniemal: In addition to competing for GX3, Aniemal is currently a VALORANT streamer and content creator for Complexity.
  • maddiesuun: Previously a part of the first all-female Fornite team, Gen.G’s Team Bumble, maddiesuun has extensive experience competing professionally and mentoring young gamers.
  • akaL4CE: An up-and-coming VALORANT professional, akaL4CE’s raw talent has shown immense competitive potential that’s earned her the position of GX3’s recon.
  • One additional team member to be announced.

“We strive to leave a lasting legacy on the esports world both competitively and culturally,” said Alimonstr. “Signing with a reputable and supportive organization like Complexity will not only equip us with tools to enhance our performance but also a platform to kick start important industry conversations about instilling change.”

GX3’s Alimonstr and maddiesuun have been staunch supporters of inclusivity and their impact has already been felt in the space. Throughout her nearly two decades in the industry, Alimonstr has inspired countless young women to pursue professional careers in esports and gaming. Meanwhile, her teammate maddiesuun helped to evolve the gaming scene for women during her time with Gen.G’s Team Bumble. With the support of Complexity, the all-female team will build upon this foundation to create a more accepting and supportive community. Through forthcoming initiatives, Complexity GX3 will take actionable steps to eliminate toxicity as well as partner with charitable organizations and female-forward brands to break down barriers and empower female gamers.

Complexity GX3 is the organization’s 10th active roster across nine different game titles. It’s a testament to the Complexity management team’s expertise in scouting organic gaming talent, recruiting players, and then helping to mold them into premier esports athletes. To further hone their skills, Complexity GX3 will have access to the plethora of performance tools, health and wellness resources, and recovery amenities available at Complexity’s state-of-the-art headquarters, the GameStop Performance Center (GSPC). Complexity will also equip the squad with Herman Miller Embody Gaming Chairs to ensure they can compete and train comfortably.

Complexity GX3 will debut at the VCT Game Changers Qualifier on September 24. To keep up with the squad, follow Complexity on Twitter.

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About Complexity Gaming

Complexity Gaming, a GameSquare Esports Inc. (stock: GSQ, Canadian Securities Exchange) subsidiary, is one of North America’s longest-standing and most successful esports organizations. The esports organization is led by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

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COMPLEXITY GAMING KICKS OFF YEAR-LONG PARTNERSHIP WITH EYE CARE COMPANY ALCON

August 19th, 2021

Partnership will Educate Gaming Community on Common Dry Eye Symptoms and Introduce Over-the-Counter Options like the #1 Doctor-Recommended Brand, Systane 

FRISCO, Texas – August 19, 2021 – Complexity Gaming, one of North America’s most elite and longest-standing esports organizations, today announced a partnership with Alcon, the global leader in eye care. The partnership will designate Alcon’s signature brand of lubricant eye drops, Systane®, as the first-ever Official Eye Care Partner of Complexity Gaming.

Now more than ever, dry eye symptoms are affecting people due to increased time in front of screens.¹ Alcon’s family of dry eye relief products can be used to temporarily relieve burning and irritation2 due to dryness of the eye that may be exacerbated by prolonged screen time.3 For esports athletes, gamers, and others living with dry eye symptoms, Systane products can help relieve dry eye symptoms such as burning and irritated eyes.3 

“Proper eye care is an essential part of our ongoing commitment to improve the holistic health and wellness of esports athletes,” said Jason Lake, Founder and CEO of Complexity Gaming. “Partnering with Alcon will help to educate our players, content creators, and the community at-large on the importance of ocular health.”

Kicking off this month, the partnership aims to raise awareness of the impact of extended digital device usage on the eyes. Since professional esports athletes and content creators can spend many hours per day training and streaming, they are particularly predisposed to eye fatigue, which can cause burning, stinging, and more.1,2 While in the heat of competition, healthy and refreshed eyes can mean the difference between winning and losing.

“Alcon is excited to partner with Complexity through this first-of-its kind partnership that we hope will help players understand vision changes they might be having because of dry eye and help them find real relief,” said Jeff Huffman, Senior Director, Dry Eye and Ocular Health Marketing at Alcon. “Through this partnership, we are thrilled to introduce a new audience to our family of products which includes the newly launched Systane Hydration Multi-Dose Preservative Free lubricant eye drops at a time when they most need relief from dry eye symptoms and can keep their eyes on the prize.”

By partnering with Alcon, Complexity is building upon its ongoing commitment to professionalize player care in the esports industry. Complexity provides holistic support and resources for players’ mental and physical well-being through the GameStop Performance Center (GSPC), which is equipped with performance-enhancing tools, recovery amenities, and ample mental health resources.

Systane products can be found at all major U.S. pharmacies and online retailers. Systane is the #1 doctor- recommended brand of artificial tears. 4  Learn more at Systane.com. 

###

About Complexity Gaming 

Complexity Gaming, a GameSquare Esports Inc. (stock: GSQ, Canadian Securities Exchange) subsidiary, is one of North America’s longest-standing and most successful esports organizations. The esports organization is led by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About Alcon

Alcon helps people see brilliantly. As the global leader in eye care with a heritage spanning more than seven decades, we offer the broadest portfolio of products to enhance sight and improve people’s lives. Our Surgical and Vision Care products touch the lives of more than 260 million people in over 140 countries each year living with conditions like cataracts, glaucoma, retinal diseases and refractive errors. Our more than 23,000 associates are enhancing the quality of life through innovative products, partnerships with eye care professionals and programs that advance access to quality eye care. Learn more at www.alcon.com. Connect with us on Facebook and LinkedIn.

Important Information for the Systane Family of Products

Systane Lubricant Eye Drops have been clinically proven to reduce the symptoms of dry eye, providing fast, long-lasting relief and comfort. Systane Hydration Preservative-Free in single-use vials were voted the Product of the Year in a Kantar survey of 40,000 consumers.5 Systane Complete provides symptom relief for people who suffer from evaporative dry eye, aqueous tear-deficient dry eye or mixed dry eye, and Systane Hydration is formulated with proprietary HydroBoost® Technology that provides extra moisture for people with sensitive dry eyes.

References

  1. “Alcon Survey Shows More Screen Time Causing Consumer Concern About Eye Health, Increasing Symptoms of Dry Eye” from Alcon Media Release, https://www.alcon.com/media-release/alcon-survey-shows-more-screen-time-causing-consumer-concern. 
  2. Patel, S., Henderson, R., Bradley, L., Galloway, B., & Hunter, L. (1991). Effect of visual display unit use on blink rate and tear stability. Optometry and vision science: official publication of the American Academy of Optometry, 68(11), 888-892.
  3. Craig, J.P., Nelson, J. D., Azar, D. T., Belmonte, C., Bron, A. J., Chauhan, S. K., de Paiva, C. S., Gomes, J., Hammitt, K. M., Jones, L., Nichols, J. J., Nichols, K. K., Novack, G. D., Stapleton, F. J., Willcox, M., Wolffsohn, J. S., & Sullivan, D. A. (2017.) TFOS DEWS II Report Executive Summary. The ocular surface, 15(4), 802-812.
  4. IQVIA Share of Recommendations 2019-2020  
  5. 2021 Product of the Year Winner – Eye Care Category. Survey of 40,000 people by Kantar.

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