First-of-its-Kind Facility Located on Campus at The Star in Frisco, the World Headquarters of the Dallas Cowboys, Aims to Boost Player Longevity and Advance Esports Industry

Frisco, Texas — May 20, 2019 — Complexity Gaming, one of North America’s most elite and longest standing esports organizations, today opened the doors to its highly anticipated new headquarters, the GameStop Performance Center. The first-of-its-kind facility is a manifestation of Complexity’s continued commitment to the advancement of the esports industry and its vision for the “Esports 3.0” era, where esports athletes are treated like professional sports athletes.“We see the opening of our new headquarters as a critical step toward the professionalization of the esports industry overall and our vision for Esports 3.0,” said Jason Lake, Founder and CEO, Complexity Gaming. “Given our organization’s deep history, we are excited to continue this journey with an unprecedented facility that will drastically improve the lives of our players and provide a permanent home at The Star in Frisco for our fans old and new.”

At The Star in Frisco, Complexity’s 11,000-square-foot headquarters is just steps from the Dallas Cowboys World Headquarters, allowing for seamless coordination between the two organizations and establishing Complexity as one of the first esports organizations to fully integrate and connect with a traditional sports franchise. Complexity’s management team will be able to learn and adopt best practices from one of the most renowned professional sports organizations, and Complexity’s esports athletes will be able to train within the same facilities as the Dallas Cowboys players and enjoy professionally prepared nutritional meals together at the Training Table inside Ford Center at The Star as well as access state-of-the-art facilities, such as Cowboys Fit.

“The opening of Complexity Gaming’s headquarters at The Star provides fans of all ages an opportunity to engage with our franchises in a unique, hands-on way,” said Jerry Jones, Owner, President and General Manager, Dallas Cowboys. “The GameStop Performance Center will bring a new excitement to the world of esports and adds yet another unique experience to The Star that fans and visitors will be able to see up close and in person on our campus.”

Designed by leading design firm ICRAVE, the GameStop Performance Center houses a public area and retail space for visitors as well as cutting-edge performance facilities for team members, including recovery, wellness and mental health amenities. The private area allows Complexity’s athletes, coaches and front office management to oversee day-to-day operations while also providing a variety of resources to improve players’ physical and mental skills through:

• Advanced Training Rooms: The unprecedented training rooms have the ability to mimic main stage competition settings, such as custom LED lighting, advanced sound engineering, and precision climate control.
• Cog Lab: In partnership with Mamba Sports Academy and HyperX, the Cog Lab will feature proprietary training software, high-end equipment for performance training, as well as rubber flooring for low impact activities, such as yoga, to promote player cognitive preparation and mental wellness.
• Decompression Porch: Players can recover from high-intensity training in a designated area that is outfitted with recovery equipment, cryotherapy, nap pods, flowing natural light, and calming music designed for mental relaxation.
• Innovation Lab: Complexity will utilize this space to research, develop and test products in real time to enhance the industry standard for esports wellness and to boost player performance and longevity, as well as protect against injury.
• Miller Lite Player Lounge: A dedicated space for players to relax with one another, coaches, and the management team, the Miller Lite Player Lounge will also feature a video wall, where Complexity can watch and support other esports teams during competitions. Miller Lite beer will be available on tap for of-age players to celebrate big wins.
• Stream Studio: Complexity’s players and talent will be able to create high-quality content in real time. Additionally, Complexity’s content team will be able to use the space’s versatility for filming original content.

With The Star serving as a cornerstone of the local Frisco community, the GameStop Performance Center will also be open to the public to socialize, shop for Complexity merchandise, attend events, and enjoy other entertainment beginning in summer 2019. The public space will feature a 50-foot LED ribbon as well as a Planar-provided 18-foot video wall that streams a variety of esports content from live tournament coverage to Complexity’s original series. Tablets will be available to casual gamers interested in playing the hottest mobile game titles while high-powered gaming stations allow esports enthusiasts to go head-to-head in the latest PC games.

“We believe GameStop is the cultural center for gaming across every local neighborhood, and the GameStop Performance Center will become the epicenter for esports training where amateurs can gain access to insights and strategy from some of the best professionals in esports,” said Frank Hamlin, Chief Marketing Officer, GameStop. “It doesn’t get any better for amateurs of all ages looking to learn and compete at the highest level with this state-of-the art training facility.”

To further illustrate its vision for the future of esports, Complexity has partnered with a variety of endemic and non-endemic industry leaders, such as GameStop, MSI, HyperX, Planar, and MillerCoors. Beyond providing value to Complexity, each partnership has been constructed to advance the esports industry as a whole, such as engaging the esports community globally and locally, uncovering and sharing solutions that prevent esports injuries and extend professional careers of esports athletes, and creating meaningful esports experiences.

Press event will take place later today with additional photos to come. To learn more about the GameStop Performance Center, please visit https://gspc.gg/.

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About Complexity Gaming

Complexity Gaming is one of North America’s longest standing and most successful esports organizations, now owned by Jerry Jones of the Dallas Cowboys and investor John Goff. The esports organization is led by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About The Star

The Star is the 91-acre campus of the Dallas Cowboys World Headquarters and training facility in Frisco, Texas. Developed as a first-of-its-kind partnership between the City of Frisco, Frisco ISD and the Dallas Cowboys, The Star features Ford Center, a 12,000-seat stadium that hosts Frisco ISD football games, concerts and other events; Cowboys Fit, a 60,000 square-foot gym developed in partnership with leading fitness developer, Mark Mastrov; Cowboys Club, a members-only club where the country club meets the NFL; the Omni Frisco Hotel, a 16-floor, 300-room luxury hotel; Baylor Scott & White Sports Therapy & Research at The Star, a 300,000 square-foot center of excellence for sports medicine; Twelve, a 17-story, luxury residential tower in partnership between Pro Football Hall-of-Fame Quarterback #12 Roger Staubach, and Dallas-based developer and former Dallas Cowboys center, Robert Shaw; as well as a variety of shopping, dining and nightlife options throughout The Star District. For more information on The Star, visit www.TheStarInFrisco.com.

About GameStop

GameStop, the world’s largest video game retailer, offers the best selection of new and pre-owned video gaming consoles, accessories and video game titles, in both physical and digital formats. GameStop also offers fans a wide variety of POP! vinyl figures, collectibles, board games and more. Through GameStop’s unique buy-sell-trade program, gamers can trade in video game consoles, games, and accessories, as well as consumer electronics for cash or in-store credit. GameStop Gives, the retailer’s social responsibility arm, unites with its associates and guests in supporting charity by giving more than $18 million since 2015. The retailer operates thousands of locations around the world under the GameStop, EB Games and Micromania retail brands. Fans can find their local GameStop store using the company’s online store locator tool.To get the latest news on video gaming and gear, follow GameStop on Twitter, Facebook, Instagram and YouTube. To learn more about GameStop and esports, please visit http://www.GameStop.com/esports GameStop, EB Games, and Micromania are part of GameStop Corp. (NYSE: GME), a global specialty retailer that makes the most popular technologies affordable and simple.

The Cog Lab Will Enhance Esports Players’ Cognitive Preparation and Promote Mental Wellness

FRISCO, Texas — May 16, 2019 — Complexity Gaming, one of North America’s most elite and longest standing esports organizations, today announced the launch of its proprietary Cog Lab through its partnership with Mamba Sports Academy and HyperX. Located within Complexity’s highly anticipated new headquarters, the GameStop Performance Center (GSPC), the Cog Lab will focus on the development, training, and improvement of core cognitive functions for esports athletes.

“At Complexity Gaming, we’re taking a holistic approach to cognitive health in order to help our esports athletes unlock and attain peak in-game performance,” said Kyle Bautista, Chief Operations Officer and General Manager at Complexity Gaming. “We are working hand-in-hand with Mamba Sports Academy and HyperX to continually develop an exclusive program for our players and to give them an unprecedented training experience.”

The Cog Lab will feature six interactive stations designed to facilitate team and private training sessions under changing environments. The esports-specific protocols are designed to push users to the limits of their performance around cognitive speed, accuracy, and focus under loads and stressors. Training sessions are tracked, analyzed, and reviewed by a cognitive scientist to update players on their improvement throughout the training process.

“In esports, every millisecond counts so it’s important for teams to provide cognitive training,” said Jason Sada, CEO of Mamba Sports Venture Lab. “Our training has been validated by the world’s most elite athletes across Formula 1, MLB, NFL, and NBA, and esports is a perfect application for our programs. Now, this proprietary training software and equipment will be used with Complexity athletes to boost their performance.”

In addition to the advanced cognitive training equipment provided by Mamba Sports Academy, Complexity players will use award-winning HyperX Cloud Alpha headsets while practicing gaming protocols. During training, audio loads are added to customize the difficulty of the reaction time and accuracy modes of the app. The Cloud Alpha’s sound distinction with its dual chambers will ensure that Complexity team athletes are in the best environment to achieve their full potential.

“We are thrilled to be a sponsor of the GameStop Performance Center where gaming fans will have hands on experience with HyperX products that match their gaming lifestyle,” said Wendy Lecot, head of HyperX Strategic Alliances. “Experiencing great audio at the state-of-the-art Cog Lab in conjunction with the Mamba Sports Academy Cog Lab helps bring a whole new level of peak performance experience to esports athletes.”

Along with best-in-class equipment, the Cog Lab will be outfitted with rubber flooring for yoga and other recovery activities. The core programming and protocols within the Cog Lab include cognitive performance assessments, private training sessions, team-based training and competition sessions, and personalized data reports.

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About Complexity Gaming
Complexity Gaming is one of North America’s longest standing and most successful esports organizations, now owned by Jerry Jones of the Dallas Cowboys and investor John Goff. The esports organization is led by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About Mamba Sports Academy
MAMBA Sports Academy provides effective, safe and transparent overall human performance training to develop athletes to the peak of their potential. The Academy enlists diverse experts to support youth, amateur and elite athletes with a full-circle approach including body, performance and cognition. MAMBA Sports Academy operates three distinct business units; physical training academies, a sports focused venture lab, and a charitable foundation, called the MAMBA Sports Foundation. Founded as Sports Academy in 2016, the Legendary Kobe Bryant partnered in 2018 and the name was changed to MAMBA Sports Academy.

About HyperX
HyperX is the gaming division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, PC, console and mobile power users with high-performance components. For 16 years, the HyperX mission has been to develop gaming products for all types of gamers – high-speed memory, solid state drives, headsets, keyboards, mice, charging accessories for console players, USB flash drives, and mousepads – to the gaming community and beyond. The award-winning HyperX brand is known for consistently delivering products that deliver superior comfort, aesthetics, performance, and reliability. HyperX gear is the choice of celebrity ambassadors, pro gamers, tech enthusiasts, and over-clockers worldwide because it meets the most stringent product specifications and is built with best-in-class components. HyperX has shipped over 60 million memory modules and 7 million gaming headsets worldwide.

Join the global #HyperXFamily at facebook.com/hyperxcommunity, learn how HyperX products can enhance your console experience and boost performance for both you and your PC, console or mobile device at hyperxgaming.com. Whatever your skill level, whatever genres you play, we embrace all gaming enthusiasts everywhere with our core belief — We’re All Gamers.

FRISCO, Texas — May 15, 2019 — Complexity Gaming, one of North America’s most elite and longest standing esports organizations, today announced a partnership with MillerCoors, which designates Miller Lite as the exclusive alcoholic beverage of Complexity.

“We couldn’t be more excited to welcome MillerCoors to the Complexity family,” said Daniel Herz, Chief Revenue Officer, Complexity Gaming. “The company’s desire to dig-in and learn fans’ wants and needs makes MillerCoors an ideal partner. Together, we will take the time to truly invest in the gaming community and culture, so we can better support and enhance gamers’ experiences, rather than change behaviors.”

The strategic partnership between the two organizations contains a number of exciting elements, including sponsorship of the Miller Lite Player Lounge within Complexity’s highly anticipated new headquarters, the GameStop Performance Center (GSPC). The Miller Lite Player Lounge will be a dedicated area for players to relax with one another as well as with coaches and the management team. The private space will also feature a video wall, where Complexity can watch and support other esports teams during competitions. Additionally, Miller Lite beer will be available on tap for of-age players to celebrate big wins responsibly.

Complexity and Miller Lite will also work together to develop an original content series where Complexity players and influencers will share their best esports stories. To engage the local community, Miller Lite will host watch parties at the GSPC throughout the year, where fans can come together to support Complexity teams as they compete in tournaments around the world. Complexity’s of-age players and influencers will also receive care packages with Miller Lite products and co-branded merchandise.

“We have spent the last year and half learning as much as possible about the gaming space and introducing ourselves to the community through influencer activations and live-stream media partners,” said Anup Shah, vice president of marketing for the Miller family of brands.” “While the reception we have received to this point has been nothing but positive, we want to extend our presence in an authentic way and believe that Complexity is the right partner to help us do that.”

This partnership with MillerCoors exemplifies Complexity’s dedication to advancing the esports industry and creating meaningful esports partnerships. As MillerCoors makes its most significant investment in the esports space, Complexity will help MillerCoors navigate the complex landscape and better understand where the alcoholic beverage company can grow as an organic part of the community. The partnership will emphasize the two companies shared focus on family, celebration, and original content.

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About Complexity Gaming
Complexity Gaming is one of North America’s longest standing and most successful esports organizations, now owned by Jerry Jones of the Dallas Cowboys and investor John Goff. The esports organization is led by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About MillerCoors
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers, flavored malt beverages and ciders, steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company brew national favorites such as Miller Lite, Miller High Life, Coors Light and Coors Banquet. MillerCoors also proudly offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company, and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, founded in 1995. Beyond beer, MillerCoors operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and offers pioneering brands such as the Redd’s franchise, Smith & Forge Hard Cider and Henry’s Hard Sodas. Tenth and Blake Beer Company, our craft and import division, is the home to craft brewers Hop Valley Brewing, Revolver Brewing, Saint Archer Brewing Company and the Terrapin Beer Company. Tenth and Blake also imports world-renowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors, the U.S. business unit of the Molson Coors Brewing Company, has an uncompromising dedication to quality, a keen focus on innovation and a deep commitment to sustainability. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter at @MillerCoors.

New Brand Mission Encompasses Complexity’s Vision for the Long-Term Success and Sustainability of the Esports Industry

FRISCO, Texas – May 3, 2019 – Complexity Gaming, one of North America’s most elite and longest standing esports organizations, today launched an organization-wide shift that reflects its continued commitment to the advancement of the esports industry and its push towards “Esports 3.0,” where esports athletes are treated like professional sports athletes. This overhaul includes an expanded company vision as well as a new logo, color scheme, and website uniquely aligned with their sister team, the Dallas Cowboys.

“We’re not just changing a logo. We are building upon Complexity’s legacy as an innovator in the space by paving the way yet again,” said Jason Lake, Founder and CEO, Complexity Gaming. “This expanded vision takes everything we have learned over the course of the last 16 years as a premier esports organization and levels it up — setting a new standard and revolutionizing how esports organizations should operate.”

In conjunction with the company’s shift in vision, Complexity’s manifesto “This is Our Game” represents a focus on inclusion, access and support for the next generation of esports players and fans. The organization’s unique brand narrative and player-centric mentality will only deepen with the anticipated opening of Complexity’s new headquarters the GameStop Performance Center, which will include state-of-the-art performance training and recovery facilities for players as well as a public space for fans and sponsors among other amenities.

As represented by Complexity’s new logo design, the five points of the star are used purposefully to articulate the company’s five C’s brand pillars, Competition, Community, Culture, Cause and Convergence. Each pillar represents a specific area of focus:

Competition: Continuing to build competitive teams
Community: Engaging esports fans both locally and globally
Culture: Addressing the dynamic needs of a diverse and growing audience
Cause: Contributing towards meaningful and relevant causes
Convergence: Incorporating advances in technology from traditional sports to continue to evolve and reshape the broader esports ecosystem as a whole

Fans can purchase new merchandise at Complexity.gg/Shop. For more information on Complexity Gaming, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

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About Complexity Gaming

Complexity Gaming is one of North America’s longest standing and most successful esports organizations, now owned by Jerry Jones of the Dallas Cowboys and real estate investor John Goff. The esports organization is led by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity Gaming has won more than 140 championships in nearly 30 game titles over it’s more than 15 year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity Gaming has been continuously recognized as a global leader in modern esports.

Complexity Gaming to exclusively use MSI’s Infinite Series desktops, video cards, motherboards, GT series laptops, and Optix monitors for training and in the GameStop Performance Center

Frisco, Texas – April 29, 2019 – Complexity Gaming, one of North America’s most elite and longest standing esports organizations, and MSI, a world leader in gaming hardware, today announced the exclusive partnership to outfit Complexity Gaming’s esports teams with top-of-the-line gaming gear. As the Official Laptop, PC, Motherboard, Graphics Card, and Monitor partner of Complexity Gaming, MSI will arm the team with high-end gaming hardware and components powered by NVIDIA technology to help the team stay competitive at the highest level.

“Complexity and MSI have demonstrated an impressive track record of success in the gaming industry,” says Daniel Herz, Chief Revenue Office and Vice President, Complexity Gaming. “MSI has a stellar reputation in gaming and this partnership will ensure that our players train and compete at the highest level with the latest and most powerful products, setting them up for long term success.”

“MSI is committed to the gaming industry, from offering the best gaming solutions to partnering with esports teams that share the same vision and determination,” says Sam Chern, MSI Marketing VP. “We are thrilled to join forces with Complexity Gaming and look forward to outfitting their elite players with the tools to train, compete, and shine.”

The partnership will provide all Complexity Gaming players with premier game-station power while retrofitting the GameStop Performance Center, Complexity Gaming’s new headquarters, with MSI PCs, laptops, and monitors powered by NVIDIA technology.  The two brands will also collaborate to create unique event and trade show activations that showcase the immersive qualities and future of gaming.

MSI’s hardware will help further Complexity Gaming’s goal of professionalizing the esports industry by providing it’s esports athletes with the tools to succeed in world-class competition. The GameStop Performance Center, the training hub for the team, will showcase the latest advancements in technology, including eye-tracking, performance-based data analytics, collaborative digital content creation, and more. MSI products will also be available for fans to test and purchase onsite at Complexity Gaming’s headquarters.

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About Complexity Gaming

Complexity Gaming is one of North America’s longest standing and most successful esports organizations, now owned by Jerry Jones of the Dallas Cowboys and real estate investor John Goff. The esports organization is lead by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity Gaming has won more than 140 championships in nearly 30 game titles over it’s more than 15 year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity Gaming has been continuously recognized as a global leader in modern esports.

About MSI GAMING

As a world leading gaming brand, MSI is the most trusted name in gaming and esports. We stand by our principles of breakthroughs in design, the pursuit of excellence, and technological innovation. Integrating gamers’ most coveted extreme performance, realistic visuals, authentic sound, precise control, and smooth streaming functions into its gaming rigs, MSI frees gamers from tedious trial and error and pushes gaming performance beyond limits. The determination to surpass past achievements has made MSI a ‘True Gaming’ brand with gaming spirit throughout the industry! For more product information, please go to https://www.msi.com/.

All rights of the technical, pictures, text and other content published in this press release are reserved. Contents are subject to changes without prior notice.

Today we are announcing the departure of Wu Heng “Deth” Yang from our Dota 2 squad. As an organization, we understand that the timing for this is not ideal. We never enjoy making roster changes, especially just weeks before a Major. In this case, both Deth and the team felt this change was needed, despite the unfortunate timing.

While the mutual decision was made shortly after the conclusion of ESL One Mumbai, this was not a reaction to an early exit from the event. This roster change comes as the conclusion to a number of internal discussions that have taken place over the recent weeks. The team has experienced not only the normal stress that comes with a competitive atmosphere, but also the additional stresses of visa issues and the adjustment to living far from home. Ultimately, a mutual decision was reached that would see Deth leaving and returning to Singapore.

“I’ve been really glad to be part of coL for the past 5 months and would like to thank both the team and the organization for everything. I had a great time and learned a lot, unfortunately somewhere down the road it felt like things were not working out and hence we had to part ways. Nevertheless, I wish them all the best in the Major!”

– Wu Heng “Deth” Yang

Deth’s initial decision to leave home for a North American team was not an easy one. Despite that fact, the team found quick success. During his months with the team Deth, captained coL to ESL One Katowice, played on LAN at two ESL One events, and helped the team qualify for a Major. With respect to his part in helping the team qualify to the Paris Disneyland Major, Deth will retain his share of prize winnings for the event and will continue to be paid his full salary through the Major. We wish Deth nothing but the best and look forward to seeing him again at LANs in the future!

Stepping into the role of the offlane on a trial basis is Jaron “monkeys-forever” Clinton. Jaron has been a friend of coL since the Shanghai Major, and recently stepped in when Adam “343” Shah was not able to secure his visa in time for the third cycle of Major and Minor qualifiers. Now, he’s once again packing his bags to join the squad on the 3 position for the MDL Major in Paris. Following the Major, we will re-evaluate all options for the 5th cycle and the ultimate prize, The International.

Big thanks to all our fans for their continued support. See you in Paris!

Today we are proud to launch a new division of Complexity Gaming – Apex Legends. Apex’s meteoric launch caught the eye of nearly everyone in esports and gaming. We were no exception. We’ve worked over these past weeks to find a roster that will not only be dominant on the battlefield, but that emulates our values of professionalism and passion. Please welcome, Gabeismon, Reptar and Kyraig!

The three new members of coL.Apex are no strangers to battle royales. All three competed on the big stage at the H1Z1 Pro League. From there Gabeismon and Reptar teamed up to win a number of events in Call of Duty: Blackout. Now they are locked in on becoming the most dominant team in Apex.

coL.Apex

• Gabe “Gabeismon” Brunelle – @Gabeismon / Gabe
• Ryan “Reptar” Boyd – @ReptarRB / Reptar
• Kyle “Kyraig” Craig – @Kyraig_ / kyraig

Make sure to follow the new members of coL.Apex on Twitter and Twitch and cheer them on in upcoming events!

The world of esports is constantly evolving. New games emerge, old titles drop off, and new fan bases are created. In our 16 year history, compLexity has always tried to stay ahead of the curve. We strive to diversify our portfolio and represent as many beloved games as possible. We are proud to announce our venture in one of the most exciting new titles – Farming Simulator.

Over the past four years compLexity has had a strong farming presence in other games such as Dota 2 and we are looking forward to yet another installment of farming based strategy. As for our initial #coLFARMilia squad, we are looking to nurture an organic team over time.

Together with Jordan ‘CornDaddy’ Deaton, we have picked up an experienced gamer, but most importantly an experienced farmer who knows the fields in and out.

We will continue to evaluate the scene and further bolster our roster, but the foundation is set with our Farming Simulator superstar, who will get to work across all fields soon.

As we centralize and expand operations in Frisco, TX we are always on the hunt for new talent that will take our content, coverage and overall fan experience to the next level. Today we are excited to officially welcome new members to the compLexity family!

Join us in welcoming:

Join us in welcoming the new members of our family and thank you, as always, for your support!

GRAPEVINE, TEXAS (March 27, 2019) – True to the core of its promise of giving “Power to the Players”, GameStop is announcing today a lineup of strategic partnerships in the esports space, including an alliance with Complexity Gaming, one of North America’s most elite and longest standing esports organizations, where GameStop will serve as the title sponsor of the team’s new state-of-the-art  headquarters at The Star in Frisco, Texas. This business move is part of a broader company strategy to engage in the esports arena to help bring videogame culture and consumer experiences to life.

“We are aiming to become the official minor leagues of esports where GameStop provides fun and unique cultural experiences for player development while preparing the next generation of professional gamers – it doesn’t get any better for amateurs of all ages looking to learn and compete at the highest level,” said Frank Hamlin, Chief Marketing Officer for GameStop.

As a first step in May 2019, GameStop and Complexity Gaming will open the new GameStop Performance Center, the most advanced esports facility in the country, which will serve as the new headquarters for Complexity Gaming. This 11,000 square foot center will house a public gaming area for fans and sponsors, as well as cutting-edge performance training via data analytics, enhanced gaming equipment, a video studio and a merchandise wall – and will share a location with the Dallas Cowboys headquarters, making for seamless coordination and integration between the two organizations. 

“The opening of the GameStop Performance Center represents Complexity’s vision to further professionalize the esports industry and leverage the learnings from the Dallas Cowboys who also call The Star home,” said Jason Lake, founder and CEO of Complexity Gaming. “We are creating a world-class facility that will engage fans both in person and online and positively impact the entire industry for decades to come.”

The GameStop Performance Center will not only serve as a training ground for gaming clinics but will also be one of the premiere public headquarters where gamers can unite and share their passions for esports while celebrating their love for video games. Through this partnership, Complexity Gaming and GameStop will work to engage fans both locally within the Dallas/Fort Worth metroplex through onsite activations, and globally via online content.

As part of today’s announcement, GameStop will be collaborating with some of the best esports teams and players in the country to create original content, by leveraging their love for gaming and expertise to help amateur gamers gain access to exclusive materials and experiential activities.

The professional esports teams GameStop is collaborating with include:

Complexity Gaming: Owned by Jerry Jones of the Dallas Cowboys and real estate investor John Goff, Complexity Gaming is one of North America’s longest-standing and most successful esports teams, winning more than 140 championships in nearly 30 game titles over its 15-year history.

Infinite Esports: Infinite Esports & Entertainment is a diversified esports and entertainment holdings company that is home to the Houston Outlaws and OpTic Gaming, better known in the gaming community as the Green Wall – as a result of their legion of fans that don the team’s uniform colors of black and green.

Envy Gaming: Dallas-based Envy Gaming is owner of global esports franchise Team Envy and the Dallas Fuel franchise in the Overwatch LeagueTM. Founded in 2007, Envy has grown into one of the largest and most-winning esports teams in the world and features internationally diverse rosters of top professional gamers and content creators from around the globe. In 2018, Forbes ranked Envy Gaming among the top 10 most valuable esports franchises in the world.

Other esports elements part of today’s announcement, include:

Gaming Clinics

GameStop will develop an all new educational esports series of gaming clinics and tournaments where amateur players can participate through a mix of live and virtual events, learning insights and strategy  from some of the best professionals while honing their skills on some of the most popular video games such as Fortnite®, Overwatch®, Call of Duty® and many more.

Matcherino

Players will have the opportunity to prove their new skills in competition through GameStop’s partnership with Matcherino, a leading crowdfunding resource for esports organizers, prize tournaments and streamers, is partnering with GameStop to engage and incentivize fans through targeted offers that will help fuel the passion of the esports community. GameStop will be participating in hundreds of amateur tournaments in 2019. 

Collegiate Star League

To further amplify its audience reach with amateur players, GameStop is partnering with Collegiate Star League (CSL) to activate collegiate esports tournaments across online and on-campus platforms. As the official retail partner of CSL, GameStop will have a presence across all digital platforms, including social media channels – and will participate in key events, including the Summer School League, back to school campus tour in the fall of 2019 and 2020 CSL Grand Finals.

Overwatch Watch Parties

GameStop will provide unique fan experiences for Overwatch League aficionados in major markets across the country, giving gamers special access to exclusive events, merchandise and more.

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About GameStop

GameStop, the world’s largest video game retailer, offers the best selection of new and pre-owned video gaming consoles, accessories and video game titles, in both physical and digital formats. GameStop also offers fans a wide variety of POP! vinyl figures, collectibles, board games and more. Through GameStop’s unique buy-sell-trade program, gamers can trade in video game consoles, games, and accessories, as well as consumer electronics for cash or in-store credit. GameStop Gives, the retailer’s social responsibility arm, unites with its associates and guests in supporting charity by giving more than $18 million since 2015. The retailer operates thousands of locations around the world under the GameStop, EB Games and Micromania retail brands. Fans can find their local GameStop store using the company’s online store locator tool.

To get the latest news on video gaming and gear, follow GameStop on Twitter, Facebook, Instagram and YouTube. GameStop, EB Games, and Micromania are part of GameStop Corp. (NYSE: GME), a global specialty retailer that makes the most popular technologies affordable and simple.

About Complexity Gaming

Complexity Gaming is one of North America’s longest standing and most successful esports organizations, now owned by Jerry Jones of the Dallas Cowboys and real estate investor John Goff. The esports organization is lead by Co-founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity Gaming has won more than 140 championships in nearly 30 game titles over it’s more than 15 year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity Gaming has been continuously recognized as a global leader in modern esports.

About The Star

The Star is the 91-acre campus of the Dallas Cowboys World Headquarters and training facility in Frisco, Texas. Developed as a first-of-its-kind partnership between the City of Frisco and Frisco ISD, The Star features Ford Center, a 12,000-seat stadium that hosts Frisco ISD football games and other events; Cowboys Fit, a 60,000 square-foot gym developed in partnership with leading fitness developer, Mark Mastrov; and Cowboys Club, a members-only club where the country club meets the NFL; Tthe Omni Frisco Hotel, a 16-floor, 300-room luxury hotel; Baylor Scott & White Sports Therapy & Research at The Star, a 300,000 square-foot center of excellence for sports medicine; as well as a variety of shopping, dining and nightlife options throughout The Star District. For more information on The Star, visit www.TheStarInFrisco.com.