GAMESQUARE ESPORTS ANNOUNCES TIMTHETATMAN’S TAILGATE, 2-DAY GAMING AND MUSIC FESTIVAL HEADLINED BY COUNTRY STAR KANE BROWN, AT FORD CENTER AT THE STAR ON JULY-16-17

June 21st, 2022

Kane Brown to Conclude Weekend of Musical Performances, including Country Pop Artist Mitchell Tenpenny, DJ Arty, and Tool Tribute Band Schism 

Activities and Contests Include $100,000 Fortnite Tournament, Car Show, Tim Pong Competition, Retro Arcade, Tailgate-Inspired Games, and Much More 

FRISCO, Texas – June 14, 2022 – GameSquare Esports, a publicly-traded international esports and gaming company, and Tim “TimTheTatman” Betar today announced details for TimTheTatman’s Tailgate, a two-day festival bringing together gaming, sports, music, and pop culture. Taking place at Ford Center at The Star, in Frisco, Texas, the event will welcome the streamer’s fanbase, the Dallas-Fort Worth community, and a slew of star-studded guests, including musical performances headlined by country music star Kane Brown.

“This is going to be an unforgettable experience for the Tatman Army,” said TimTheTatman. “GameSquare is pulling out all the stops to deliver a weekend of gaming, music, and sports. You won’t want to miss this.”

Kane Brown will close out a weekend of performances by country pop singer-songwriter Mitchell Tenpenny, EDM DJ Arty, and Tool tribute band Schism. All musical acts will take place on the main stage inside Ford Center.

“When TimtheTatman invited me to headline his Tailgate, I immediately said yes,” said Brown. I love gaming and music and Tim’s event brings those two things together. I’m excited to be a part of it.”

Throughout the weekend, fans can also enjoy a collection of activities, contests, and gaming tournaments inspired by TimTheTatman, including:

  • TimTheTatman’s Hoedown: $100,000 Zero Build Fortnite Tournament: 300 ticket holders will have the chance to test their skills in a two-day Fortnite tournament livestreamed on TimTheTatman’s official YouTube channel.
  • $25,000 Car Show: A tribute to TimTheTatman’s love of cars, guests can admire an assortment of trucks, sports cars, and more, with the $25,000 cash prize awarded to the best entry.
  • Tailgate Favorites: Headlined by a $15,000 Tim Pong tournament, attendees will have the opportunity to enjoy classic tailgate games, including cornhole and giant Jenga, or even take a shot at an NFL field goal on the field in Ford Center.
  • Other Iconic TimTheTatman Moments: Take a photo in TimTheTatman’s streaming room, face off in a 1v1 laser tag gulag match, play classics in the retro arcade, or decide where your squad is dropping in a recreation of a Battle Royale-style military transport airplane loading ramp.

“We’re bringing TimTheTatman’s Tailgate to life at a scale that is going to blow fans away,” said Justin Kenna, CEO, GameSquare Esports. “Tapping into the synergies of gaming and pop culture, the Tailgate will give attendees an unparalleled way to connect with Tim and with each other.”

Throughout the event, guests can expect surprise appearances and meet-and-greets. In addition to TimTheTatman, attendees will have the opportunity to meet his influencer friends and fellow Complexity Gaming talent including Complexity Stars athlete Sean O’Malley, Dennis “Cloakzy” Lepore, The Baka Bros, and more.

All activities will be hosted at The Star, home of the Dallas Cowboys world headquarters and Complexity Gaming’s Lenovo Legion Esports Center. GameSquare Esports is also working closely with Visit Frisco to organize the Tailgate, coordinate guest appearances, and unite the local Dallas-Fort Worth community.

For more information and to purchase tickets, please visit www.TatmanTailgate.com.

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About GameSquare Esports 

GameSquare Esports Inc. (CSE: GSQ) (OTCQB: GMSQF) (FRA: 29Q1) is a publicly traded international gaming and esports company headquartered in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare owns a portfolio of companies including Code Red Esports Ltd. (“Code Red”), an esports talent agency serving the UK, Reciprocity Corp. (“Reciprocity”), which provides the Company access to Asia, Latin America and North America, NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, and, most recently, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA. Reciprocity’s gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and its wholly owned subsidiary corporation, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA.

DJ DUO LOST KINGS JOIN COMPLEXITY STARS TO GROW FANDOM THROUGH GAMING

June 15th, 2022

The Boston-Bred Music Group Expand the Complexity Stars Roster as Program’s First Musicians

FRISCO, Texas – June 13, 2022 – Complexity Gaming, a GameSquare Esports company and one of North America’s longest-standing esports organizations, today announced Lost Kings, the musical duo of Robert Abisi and Nick Shanholtz, are joining Complexity Stars as the program’s first musical artists. Complexity Stars will enable Lost Kings to expand their digital footprint and create new experiences for fans through gaming and esports competition.

“Gaming and music continue to intersect in unexpected ways,” said Robert Abisi of Lost Kings. “Complexity Stars presents an opportunity for us to engage deeper with our fans and showcase our music in a space that’s creatively limitless. We’re looking forward to working closely with Complexity and our fellow Stars athletes, who are just as committed to connecting with audiences through gaming as we are.”

As the newest addition to the Complexity Stars roster, Lost Kings will join nine professional athletes from the NBA, NFL, UFC, MLB, MLS, and WNBA looking to elevate their brand and grow their audiences at the intersection of gaming and pop culture. Current Complexity Stars talent includes LA Galaxy striker Javier “Chicharito” Hernández, two-time NBA champion J.R. Smith, Tampa Bay Buccaneers running back Leonard Fournette, and UFC fighters Max Holloway, Sean O’Malley and Megan Anderson, among others.

“Gaming continues to permeate every aspect of entertainment – from sports to music,” said Duane “Zeno” Jackson, Head of Complexity Stars, Complexity Gaming. “With their energy, ambition, and commitment to gaming, Lost Kings are spearheading Complexity Stars’ exciting expansion into music.”

Through Complexity Stars, Lost Kings will give fans new ways to interact with the pair through gaming, including custom content, collaborations with top gaming personalities, and in-person competitions. Fans recently got a preview of future Lost Kings’ Complexity Stars content during the duo’s Coachella weekend livesteam, where they played games with fellow Stars athlete Ronnie Stanley live on Complexity’s Twitch channel.

Details on upcoming activations will be made available on Lost Kings’ Twitter, Complexity’s socials, and GameSquare’s website. Check out the official announcement video at https://www.youtube.com/watch?v=yeX_L5T-8ro. To learn more about Complexity Stars, please visit https://bit.ly/3KoscI1.

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About Complexity Gaming

Complexity Gaming, a GameSquare Esports Inc. subsidiary, is one of North America’s longest-standing esports organizations. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About GameSquare Esports

GameSquare Esports Inc. (CSE: GSQ) (OTCQB: GMSQF) (FRA: 29Q1) is a publicly-traded international gaming and esports company headquartered in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare owns a portfolio of companies including Code Red Esports Ltd. (“Code Red”), an esports talent agency serving the UK, Reciprocity Corp. (“Reciprocity”), which provides the Company access to Asia, Latin America and North America, NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, and, most recently, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA. Reciprocity’s gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and its wholly owned subsidiary corporation, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA.

Complexity GX3 Featured on ESPN’s Fifty/50

June 8th, 2022

In celebration of the 50th anniversary of Title IX, ESPN and W. Studios, featured Complexity’s own all-female VALORANT team, GX3, in a Fifty/50 series special. Commemorating the civil rights law that prohibits sex-based discrimination, ESPN highlights Alice “Alimonstr” Lew, Jennifer “refinnej” Le, Annie “Aniemal” Lee, Madison “Maddiesuun” Mann and Lacey “AKAL4ce” Dilworth in the series episode ‘Girls Got Game’.

In February of 2022, an ESPN film crew anchored by award-winning director Elizabeth Lo and award-winning producer Ceylan Carhoglu filmed our GX3 team bootcamping for the upcoming Game Changers event. The video was captured at the Lenovo Legion Esports Center here in Frisco, Texas, focusing on the team environment and the struggles of women in gaming. The episode takes you behind the curtain of the unique challenges that competitive players face and have faced and how they overcome and deal with the struggles on a daily basis.

We are honored to be the only esports and gaming team to be featured in this documentary series and are thrilled to share their stories with the millions of viewers of the ESPN and Disney family. We are also humbled to send our ladies to the Tribeca Film Festival to be a part of the screening in front of the festival audience, alongside the other documentary pieces of the Fifty/50 series.

A link to the feature can be found here.

COMPLEXITY GAMING INTRODUCES ITS FIRST-EVER DIGITAL COLLECTIBLES FOR FANS

May 4th, 2022

Commemorating Complexity’s Founding Year, 2003 Digital Tokens to be Minted for Free through a Partnership with ARterra Labs, the Organization’s Official Digital Collectibles Partner 

FRISCO, Texas – May 4, 2022 – Complexity Gaming, a GameSquare Esports company and one of North America’s longest-standing esports organizations, today announced its first-ever digital collectible drop in collaboration with ARterra Labs, a digital collectibles platform hyper-focused on the esports and gaming market. Available beginning today, Complexity’s Genesis drop will feature 2003 free-to-mint digital tokens designed to commemorate the organization’s founding year, as Complexity expands into the Web3 market.

“As one of the first esports teams in North America, Complexity’s 2003 digital collectibles are a nod to our deep roots in the space,” said Jason Lake, CEO, Complexity Gaming; Global Head of Esports, GameSquare Esports; and ARterra Labs advisor. “Complexity wouldn’t be where it is today without our fans’ unwavering support. That’s why we’re partnering with ARterra Labs to offer this free digital collection as a token of our appreciation – it’s a chance for our fans to own a piece of Complexity’s history and engage deeper with our players and creators.”

Issued through ARterra Lab’s carbon-neutral platform, Complexity’s digital collection will be available for fans to claim on a first-come, first-serve basis at no cost. Complexity and ARterra Labs will work closely with token holders to identify and build meaningful fan engagement opportunities that these digital collectibles will unlock at the intersection of Web3 and gaming.

“Complexity’s rich history in competitive gaming makes them the perfect partner to launch our platform with and to carry out such a culturally symbolic drop for its fanbase,” said Bridge Craven, CEO, ARterra Labs. “We see digital collectibles as a way for the gaming community to show their fandom in this new digital era, and we hope Complexity’s fans will be excited by the opportunity of grabbing one of Complexity’s 2003 digital tokens.”

The drop will be facilitated through Complexity’s partnership with ARterra Labs, which designated ARterra Labs as the Official Digital Collectibles Partner of Complexity earlier this year. Together, Complexity and ARterra Labs will strive to create utility-driven digital products for fans and creators, build engagement strategies that ensure authenticity, and offer educational content for the gaming community at-large. ARterra Labs will additionally receive logo placement on Complexity’s official team jerseys.

For more information on the Genesis drop, please visit complexity.gg.

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About Complexity Gaming

Complexity Gaming, a GameSquare Esports Inc. (stock: GSQ, Canadian Securities Exchange) subsidiary, is one of North America’s longest-standing and most successful esports organizations. The esports organization is led by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About GameSquare Esports Inc.

GameSquare Esports Inc. (CSE: GSQ) (OTCQB: GMSQF) (FRA: 29Q1) is a publicly traded international gaming and esports company headquartered in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, Reciprocity Corp. (“Reciprocity”), which provides the Company access to Asia, Latin America and North America, NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, and, most recently, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA. Reciprocity’s gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and its wholly owned subsidiary

About ARterra Labs Co.

Built on the NEAR Blockchain, ARterra is an NFT platform, marketplace, and API solution for elevating fan engagement. The NFTs created on the Platform are carbon neutral. ARterra’s API/SDK enables a fully customizable platform for collectors and creators. Users have access to extensive analytics to manage the collection and creation of tokens. Esports fans and gamers can buy, sell, trade and earn through rewards from officially licensed NFTs of your favorite teams, players & creators on ARterra’s marketplace.

COMPLEXITY GAMING AND U.S. ARMY EXPAND MULTI-TITLE ESPORTS COMPETITION

May 3rd, 2022

Kicking off Memorial Day Weekend, 23-Week Soldier Showdown Offers Recreational, Team Building Opportunity for Active Duty Service Members

FRISCO, Texas – 05/02/2022 – Complexity Gaming, a GameSquare Esports company and one of North America’s longest-standing esports organizations, today announced an expanded partnership with the U.S. Army Installation Management Command’s Family and Morale, Welfare and Recreation (Army MWR) to host the largest installation of the duo’s Soldier Showdown tournament series to date. The competition reinforces the community-building power of gaming through a multi-tittle, cross-platform esports tournament for active duty U.S. Army soldiers.

“Our partnership with the U.S. Army continues to be one of the most rewarding,” said Justin Kenna, CEO, GameSquare Esports. “This year, we’re doubling down on our 3-year relationship and hosting the most ambitious edition of the Soldier Showdown yet to provide our servicemen and women a chance to strengthen their bonds with one another and enjoy friendly competition.”

This year’s tournament will feature a 23-week season kicking off on May 28. Each week, active duty military personnel will have an opportunity to go head-to-head across five of the most popular game titles – Halo Infinite, EA SPORTS Madden NFL 22, Call of Duty Warzone, Rocket League, and Apex Legends – to climb the ranks on the Global Leaderboard. Top-ranked players will win a variety of prizes, such as gift cards, Complexity merchandise, and more.

“Not only has gaming played a big role in strengthening morale in our homes, but it has also built a camaraderie amongst the Soldiers and their Squads,” said Staff Sgt. Cody Mackall, The Army’s Better Opportunities for Single Solider’s Representative. “Soldier Showdown has become a beloved activity in our barracks across the Army.  It has provided a unique and meaningful way to provide a sense of connection between Solider’s and within our communities.”

Since 2019, Complexity and the U.S. Army have expanded their relationship year-over-year in an effort to foster communities and strengthen relationships through gaming. The ongoing partnership underscores the two organizations’ shared passion for teamwork and gaming.

Registration is now open exclusively to Active Duty Soldiers, Army National Guard, Army Reserve, and Active Duty Military stationed on Army Joint Bases at www.armymwr.com/esports. Weekly matchups will be streamed on Army Entertainment’s official Twitch channel.

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About Complexity Gaming

Complexity Gaming is one of North America’s longest standing and most successful esports organizations, now owned by Jerry Jones of the Dallas Cowboys and investor John Goff. The esports organization is led by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About the U.S. Army Installation Management Command:

We are “the Army’s home.”  Army installations require the same types of programs and services found in any small city. IMCOM manages the day-to-day operations of our Army communities such as emergency response teams, housing, utilities and maintenance, parks and recreation and childcare. Our professional workforce strives to deliver on the commitment to honor the sacrifice and service of military Families, while enabling readiness for a self-reliant and globally responsive all-volunteer Army.

To learn more, visit www.army.mil/imcom.

JAVIER “CHICHARITO” HERNÁNDEZ, LA GALAXY SOCCER PLAYER, JOINS COMPLEXITY STARS TO EXPAND HIS BRAND THROUGH GAMING

April 20th, 2022

Record-Setting Mexican Soccer Star Brings 14.3 Million Aggregate Social Media Followers to Grow Complexity Gaming Fandom 

FRISCO, Texas – April 20, 2022 – Complexity Gaming, a GameSquare Esports company and one of North America’s longest-standing esports organizations, today announced that Javier “Chicharito” Hernández, an LA Galaxy striker and Mexico’s all-time leading goalscorer, signed with Complexity Stars, as the division’s first professional soccer player. With over 14.3 million social media followers and worldwide fandom, Chicharito joins eight other professional athletes looking to grow their audiences at the intersection of sports, gaming, and entertainment through the Complexity Stars program.  

“Gaming has always been a passion of mine, and by signing with Complexity Stars, I’ll be able to create content and host events to better engage with my fans off the pitch,” said Chicharito. “Complexity has a rich history in gaming and esports, and after seeing their commitment to developing talent and fostering opportunities for athletes to organically grow with the space, I knew it would be a perfect fit.”

As Complexity Stars’ latest signing, Chicharito joins the likes of two-time NBA champion J.R. Smith, NFL running back Leonard Fournette, and five-time UFC title winner Max Holloway, among others who seek to leverage Complexity’s expertise to expand their reach in digital spaces. Chicharito’s signing also represents Complexity’s commitment to its growing Spanish-speaking audience, which comprises nearly 30 percent of its total fanbase. 

“Since he was 18, Chicharito’s fanbase has watched him dominate the football pitch,” said Duane “Zeno” Jackson, Head of Complexity Stars, Complexity Gaming. “As the worlds of gaming and traditional sports continue to collide, Complexity Stars has given athletes a platform to connect with fans in new ways. And now Chicharito will be able to leverage the program to captivate the next generation of fans where they’re consuming content.”

The soccer star will collaborate with Complexity’s diverse roster of talent on unique experiences that combine the best of the real-world and virtual pitch. Details of future events, branded content, and collaborations with other professional athletes and creators will be made available on Chicharito’s social channels, Complexity’s website, and GameSquare’s website. 

Be sure to check out the official announcement video and click here to learn more about Complexity Stars.

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About Complexity Gaming

Complexity Gaming, a GameSquare Esports Inc. subsidiary, is one of North America’s longest-standing esports organizations. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About GameSquare Esports

GameSquare Esports Inc. is an international gaming and esports company headquartered in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare owns a portfolio of companies including Code Red Esports Ltd. (“Code Red”), an esports talent agency serving the UK, Reciprocity Corp. (“Reciprocity”), which provides the Company access to Asia, Latin America and North America, NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, and, most recently, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA. Reciprocity’s gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and its wholly owned subsidiary corporation, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA.

COMPLEXITY GAMING SIGNS MULTI-YEAR AGREEMENT WITH LENOVO

March 28th, 2022

Lenovo to Power Complexity’s Headquarters, the Newly-Named Lenovo Legion Esports Center, with World-Class Technology

FRISCO, Texas – March 28, 2022 – Complexity Gaming, a GameSquare Esports company and one of North America’s longest-standing esports organizations, announced a multi-year sponsorship agreement with Lenovo, making the company the exclusive desktop and laptop PC provider. Complexity’s Frisco-based headquarters will now be named the Lenovo Legion Esports Center, and the Lenovo logo will be featured on Complexity’s official jerseys.

“We are pleased to join forces with Lenovo,” said Justin Kenna, Chief Executive Officer, GameSquare. “As the exclusive supplier of world-class desktop and laptop PCs, Lenovo is helping to fuel the future of competitive excellence and powering the business of esports. We are extremely proud to have Lenovo as a multi-year partner which illustrates the continued growth in commercial activity within gaming and esports. We look forward to ongoing announcements and initiatives with Lenovo as we continue to bridge the gap between brands and fans with the support of world-class companies as customers and as partners.”

Over the coming years, Lenovo will support Complexity’s pursuit to enhance player performance and improve the industry standard for player care. Lenovo’s technology will enable Complexity content creators and production teams to produce a diverse catalog of work, including animation and 3D content.

The Lenovo Legion Esports Center is located at The Star in Frisco, Texas, which is also home to the Dallas Cowboys’ headquarters. The 11,000-square-foot Center houses cutting-edge performance training facilities – including recovery, wellness, and mental health amenities – to support the holistic wellbeing of Complexity athletes and streamers, Complexity management offices, and public space.

“Gaming is a hundred-billion-dollar industry and a key focus for our business. Lenovo’s collaboration with Complexity was a natural decision as we seek to deepen our commitment to, and investment in, the esports and gaming communities,” said Gerald Youngblood, Chief Marketing Officer, Lenovo North America. “We are excited to equip Complexity’s state-of-the art facility with our leading-edge Legion gaming hardware and workstations to help their athletes elevate their gameplay and content creators produce compelling content reaching millions of fans across the globe.”

Complexity and Lenovo will aim to foster a more accepting and supportive gaming community. This will be accomplished in a number of ways, including collaboration on new experiences, such as education-centered events that focus on encouraging diversity, inclusivity, internet safety, and more. These initiatives will create opportunities for deeper engagement with Complexity’s fanbase and underserved audiences in the community.

To learn more about the Lenovo Legion Esports Center, please visit www.complexity.gg or in-person at The Star in Frisco, Texas.

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About Complexity Gaming

Complexity Gaming, a GameSquare Esports Inc. subsidiary, is one of North America’s longest-standing esports organizations. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About GameSquare Esports Inc.

GameSquare Esports Inc. is an international gaming and esports company headquartered in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, Reciprocity Corp. (“Reciprocity”), which provides the Company access to Asia, Latin America and North America, NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, and, most recently, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA. Reciprocity’s gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and its wholly owned subsidiary corporation, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA.

About Lenovo

Lenovo (HKSE: 992) (ADR: LNVGY) is a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere. To find out more visit https://www.lenovo.com and read about the latest news via our StoryHub.

Dennis “Cloakzy” Lepore Joins Complexity Gaming and GameSquare Esports

March 24th, 2022

Popular Battle Royale Content Creator and Streamer Brings Over 7 Million Aggregate Followers to Bolster Complexity’s Talent Roster 

Frisco, Texas – March 24, 2022 – Complexity Gaming, a GameSquare Esports company and one of North America’s longest-standing esports organizations, today announced that Dennis “Cloakzy” Lepore, a leading Battle Royale content creator and former professional Fortnite competitor, has joined the organization as an official creator and part owner. The addition of Cloakzy strengthens Complexity’s portfolio of talent, which includes top gaming personality Tim “TimTheTatman” Betar, and expands the organization’s fandom to new audiences.

“Joining Complexity and GameSquare unlocks new opportunities for me to push the limits of what’s possible in content creation and build a deeper connection to my audience,” said Cloakzy. “I’m looking forward to working with TimTheTatman and Complexity’s diverse roster of talent in an environment that encourages creativity and supports professional development.”

“Cloakzy is revered in the gaming and esports space for his creativity and energy, and we’re looking forward to bringing his passion to Complexity and GameSquare,” said Justin Kenna, CEO, GameSquare. “This partnership is deeply strengthened by GameSquare’s resources and global network, paving the way for Cloakzy to grow his brand while also reinforcing Complexity as a dominant force in content.”

In partnership with Complexity and GameSquare, Cloakzy will host events, produce branded content, create limited-edition merchandise, and collaborate on unique experiences with Complexity Stars athletes and Complexity’s roster of competitive players and streamers. With the addition of Cloakzy, Complexity’s portfolio of talent collectively reaches over 60 million followers across social channels.

“Cloakzy is a unique and talented gaming personality – he is one of a small handful of streamers with a tenured competitive background and the charisma to reach millions with his engaging content,” said Jason Lake, Founder and CEO, Complexity Gaming, and Global Head of Esports, GameSquare. “The addition of Cloakzy to our team not only expands Complexity’s global reach and influence but also grows our content offering for Complexity fans.”

Cloakzy’s will make his in-person debut as an official Complexity creator at TimTheTatman’s Tailgate, taking place July 16-17 at The Star in Frisco, Texas. To purchase tickets for TimTheTatman’s Tailgate, please visit https://tatmantailgate.com/.

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About Complexity Gaming

Complexity Gaming, a GameSquare Esports Inc. subsidiary, is one of North America’s longest-standing esports organizations. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About GameSquare Esports

GameSquare Esports Inc. is an international gaming and esports company headquartered in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare owns a portfolio of companies including Code Red Esports Ltd. (“Code Red”), an esports talent agency serving the UK, Reciprocity Corp. (“Reciprocity”), which provides the Company access to Asia, Latin America and North America, NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, and, most recently, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA. Reciprocity’s gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and its wholly owned subsidiary corporation, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA.

COMPLEXITY GAMING AND MILLER LITE TO RELEASE LIMITED EDITION MERCHANDISE, SUPPORT MINORITY VOICES IN ESPORTS

March 20th, 2022

Renewed and Expanded Partnership to Deepen Miller Lite’s Stake in Esports and Gaming

FRISCO, Texas – March 10, 2022 – Complexity Gaming, a GameSquare Esports company and one of North America’s longest-standing esports organizations, today announced an extended partnership with Miller Lite to develop a limited-edition merchandise capsule and expand the scope of its current content offering. The partnership will see a renewed focus on supporting and amplifying minority voices in gaming.

“Our relationship with Miller Lite has continued to grow organically well into year three of this partnership,” said Bee Yancey, Sr. Director of Partnerships at Complexity Gaming. “We’ve had great success with Miller Lite creating engaging content and brand activations and look forward to expanding further into merchandise and developing positive social initiatives for the gaming ecosystem.”

As part of the extended agreement, Complexity and Miller Lite will design a co-branded merchandise capsule paying homage to the two companies long-standing partnership. The collection will include a jersey, hoodie, t-shirt, hat, and more. The limited-edition apparel will be released on Complexity’s new ecommerce shop in the coming weeks.

Complexity and Miller Lite will introduce a new initiative designed to support diverse gaming communities. Miller Lite will work closely with Complexity’s diverse roster of talent to create content for of-age gamers and ensure minority voices in gaming are heard, welcomed, and supported in the space. As part of this, Complexity and Miller Lite will host a series of special streams dedicated to Unsung Heroes, including LGBTQ+, LATINX, women, and charitable initiatives. In March, the pair will celebrate Women’s History Month with a special stream featuring Complexity’s content creators to promote female empowerment in gaming and streaming. Fans can catch all streams on Miller Lite’s official Twitch channel.

“Miller Lite is a fan of gaming, and we know our fans are too,” said James Nanney, Sr. Marketing Manager at Miller Lite. “Complexity has been an incredible partner to help us form meaningful connections amongst this audience the same they would over an ice-cold beer.”

The expanded partnership builds upon Complexity and Miller Lite’s existing relationship, which kicked off in 2019. The initial agreement saw Miller Lite designated as the exclusive alcoholic beverage of Complexity Gaming and sponsor of the Miller Lite Player Lounge at Complexity’s headquarters. Complexity and Miller Lite have since partnered to enhance Miller Lite’s branding efforts across social media and tackle multiple livestream initiatives such as Squad Streams and Last Round Streams designed to further integrate Miller Lite with esports audiences.

Thus far, the partnership has seen nine Miller Lite sponsored streams featuring top Complexity talent as well as VIP parties hosted in the Miller Lite Player Lounge. The Miller Lite Player Lounge continues to be used as a space for players and management to unwind during major tournaments and training bootcamps.

For updates on the Complexity and Miller Lite merchandise drop, please follow @Complexity on Twitter.

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About Complexity Gaming 

Complexity Gaming, a GameSquare Esports Inc. subsidiary, is one of North America’s longest-standing esports organizations. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About GameSquare Esports Inc.

GameSquare Esports Inc. (CSE: GSQ) (OTCQB: GMSQF) (FRA: 29Q1) is a publicly traded international gaming and esports company headquartered in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, Reciprocity Corp. (“Reciprocity”), which provides the Company access to Asia, Latin America and North America, NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, and, most recently, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA. Reciprocity’s gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and its wholly owned subsidiary

About Miller Brewing Company

Miller Brewing Company was founded in 1855 by Frederick J. Miller when he purchased the Plank Road Brewery in Milwaukee, a city he chose as the best place for a brewery given its access to great water. Miller Lite, the original great-tasting light pilsner beer, (MillerLite.com, Facebook.com/MillerLite, @MillerLite on Twitter, YouTube.com/MillerLite) was introduced nationally in 1975 and is among the top-five selling beers in the United States. The brewery’s oldest enduring beer is Miller High Life (MillerHighLife.com, Facebook.com/MillerHighLife, @MillerHighLife on Twitter). Known as the Champagne of Beers, it was introduced in 1903 and still is brewed with the same yeast strain that Miller carried in his pocket from Germany. Miller Genuine Draft (MGD.com, Facebook.com/MillerGenuineDraft, @Miller_Global on Twitter), introduced in 1986, is the original cold-filtered, packaged draft beer. Miller Brewing Company is part of the North America business unit of Molson Coors Beverage Company. Learn more at MolsonCoors.com, at Facebook.com/Molsoncoors or Instagram and Twitter through @MolsonCoors.

MEET OUR NEW COMPLEXITY STAFF

March 6th, 2022

From joining the Gamesquare Esports Inc. family of companies, to welcoming TimtheTatman as part owner, 2021 was a tremendous year of growth for Complexity. We have also welcomed a number of talented players, creators and staff. The future continues to burn bright as we seek to be a pillar of innovation and leadership in our industry.

In esports, the people behind the brand are often unsung heroes. We are proud to be able to showcase the newest members of the Complexity staff with our “Meet The Staff” series.

Meet the 2021 New Staff:

Bee Yancey
Senior Director of Partnerships

Meet Bee Yancey (she/her), our Director of Partnerships here at Complexity!

“Hi there, I am Bee Yancey and I oversee all of Complexity’s brand partnership accounts and experiences. I love working across the many Gamesquare entities and creating strategic solutions for our partners, especially those that intersect traditional sports and esports.”

  • Fun facts: I am a “starving” commercial/lifestyle actor and I have appeared in several national campaigns over the years. Lately, my schedule is a bit hectic so my roles are few and far between but I enjoy it when I can!
  • Favorite Game: Running from the TikTok guy!
  • Anything else you’d like to share? B.C. (Before Complexity) Most people know me as Bee Lee. Lee is my maiden name and now my middle name.

Michael Zervos
Director of Video

Meet Michael Zervos (he/him), our Director of Video and a true personality of the team. Below is a direct quote we got from Michael when we asked for him to give us a bio about him.

“I’m the Director of Video at Complexity.”

  • Fun facts: I like reading.
  • Favorite Game: Grim Fandango.

Nick Ridgeway
Assistant General Manager

Meet Nick Ridgeway (he/him), our Assistant General Manager here at Complexity! Andrew helps a lot with our talent & team ops.

“My name is Nick aka Ashes and I am the Assistant General Manager for Complexity Gaming. My job is to help take care of our players and talent and make sure they have no worries other than being the best at their craft. I also help scout new talent and esports to enter.”

  • Fun facts: I am the winningest coach in console esports history.
  • Favorite games: League of Legends/Apex.
  • Anything else you’d like to share? I stream and create YouTube content!

Christina Grushkin
Head of Sales

Meet Christina Gurshkin (she/her), our Head of Sales for Complexity. Before Complexity, Christina worked at Twitch (Client Strategy) and Stream Elements (Brand Partnerships).

“I’m CG and I’m the Head of Sales at Complexity. My job is to build a best-in-class sales team who can help brands, that are trying to reach the 18-34 demographic, find synergies with our organization, content creators, and athletes! My favorite part of the job is meeting our amazing talent and seeing how passionate they are. <3”

  • Fun facts: I started my own tiny company! I’ve developed an all-natural spot acne treatment that I’m working to launch soon! (follow me on insta: Bombthatcosmetics)
  • Favorite games: Beat Saber, level 18 on campaign mode 😂
  • Anything else you’d like to share? I have 4 dogs, 2 rabbits, and 2 kids!

Eric Aaberg
Social Media Producer (TikTok & Instagram)

Meet Eric Aaberg (he/him), our Social Media Producer over TikTok & Instagram. Eric joined us to help out with creating TikToks and now helps create other social media content for Instagram as well.

“Hi everyone my name is Eric and I’m our Social Media Producer (TikTok & Instagram) here at Complexity! I joined the team back in Fall 2021 to help vamp up our TikTok channel, and have been known in the office as the “TikTok Guy” – always walking around the office, making TikToks with any of the staff that dare to make eye contact with me…”

  • Fun facts: I’m a Cheerleader at my college (UT Dallas) and absolutely love photography, road trips, and traveling. I also try to vlog and stream in my free time on my personal channels!
  • Favorite games: Minecraft is an absolute classic, and I’ve been really getting back into Fortnite lately. My friends are trying to get me into Valorant again…. We’ll see, lol.
  • Anything else you’d like to share? I have a dog named Lola, and a goal of mine in 2022 is trying to get at least every Complexity staff member finally in a TikTok.

Andrew Stickney
Partnerships Account Manager

Meet Andrew Stickney (he/him), our Partnerships Account Manager here at Complexity! Andrew helps a lot with our Partnerships Team in his day-to-day!

“My name is Andrew Stickney and I’m a Partnerships Account Manager for Complexity! I help take care of our wonderful partners and make our partnerships fun and impactful. Part of my job is working with our players and creators to coordinate all talent involvement in our partnerships!”

  • Fun facts: I love all things sports and I collect sports cards (Instagram @SoLohCards).
  • Favorite games: Rocket League.
  • Anything else you’d like to share? Previously, I was the General Manager at Rogue and the London Royal Ravens. I was with Rogue since it’s inception in May of 2016.

Grant Osborne
Junior Videographer

Meet Grant Osborne (he/him), our Junior Videographer here at Complexity! Grant joined us in the fall and now helps out a lot as a part of our Video Team.

“My name is Grant Osborne and I’m a Junior Videographer here at COL. I help create visually captivating stories of our content creators and professional players within the org.”

  • Fun facts: I love going to EDM Festivals, going on road trips & hikes, and playing games with friends
  • Favorite games: Halo Infinite (& Apex Legends is slowly coming back into my rotation)

Olly Emery
Head of Marketing

Meet Olly Emery (he/him), our Head of Marketing & CMO for Complexity Gaming and GameSquare Esports. Olly helps lead the marketing direction & teams for Complexity and GameSquare, here from our office in Frisco, TX!

“My name is Olly, and I run the marketing department at Complexity and for GameSquare. My focus at Complexity is on nurturing and growing our global community of fans and further developing our brand. A big part of that is ensuring that we continue to have meaningful conversations with our audience through our various marketing activities.”

  • Fun facts: Love the outdoors – skiing, surfing and hiking!
  • Favorite Games: Call of Duty and FIFA!

John Williams
Art Director

Meet John Williams (he/him), our Art Director here at Complexity. John helps lead our Art Department that creates the image behind Complexity.

“My name is John Williams (like the composer), and I’m the new Art Director at Complexity. I’m responsible for the overall visual design language used in our marketing and production campaigns. I work to direct people across several of our internal departments to maintain a consistent style, layout, look and feel that our other creatives on staff then build upon. I also help in designing unique elements like branding, sales/marketing collateral, and websites internally.”

  • Fun facts: Former Halo and Gears of War Competitor. Once broke a bone playing Sega Genesis growing up. Used to have long hair, and everyone would tell me I looked like Dave Grohl.
  • Favorite games: Halo Infinite.
  • Anything else you’d like to share? I’m 31, married, and have 2 daughters.

Adan Morales
Junior Video Editor

Meet Adan Morales (he/him), our Junior Video Editor here at Complexity! Adan helps create some of our gameplay highlights that you see on our social media channels!

“I’m Adan Morales, Jr. Video Editor for Complexity in charge of creating the weekly highlight videos for TimTheTatman, The Baka Bros, and the many different games we compete in. I scout the internet to find the best and funniest moments from your favorite content creators and put it together for you to enjoy!”

  • Fun facts: I enjoy biking, playing football (soccer) and playing video games.
  • Favorite games: The Witcher 3.

Kin Kwan
3D Generalist

Meet Kin Kwan (he/him), our 3D Generalist here at Complexity! Kin helps a lot with the cool animations, intros/outros, and other crazy projects with the Video Team!

Hey! I’m Kin and I’m the 3D Generalist at Complexity. I’m a self-taught 3D artist and I specialize in lighting and photo-realism. My responsibilities range from simple motion graphics videos to full-blown scenes with characters and environments.

  • Fun facts: I have a morbid obsession with true crime podcasts.
  • Favorite games: Fallout: New Vegas.
  • Anything else you’d like to share? I have 2 cats.

Madison Reynolds
Video Producer

Meet Madison Reynolds (he/him), our Video Producer here at Complexity! Madison recently joined our team in just the beginning of January 2022 a part of our Video Team!

“I am a Cinematographer & Editor! My love for this industry came from my two older brothers who I looked up to constantly as I grew myself. My oldest brother created videos at a younger age and I loved what he did and wanted to try it myself. The other brother I saw as a leader and it encouraged me to do the same throughout my life.

A part of what I do is to tell stories that I love to share and create imagery that may inspire others or just entertain people in-between their own passions in life. The possibility of creating something new is what gets me out of bed in the morning.”

  • Fun facts: I rowed in high school and me and my doubles partner placed 18th in the nation, I like to play disc golf, I love biking at the nearby parks with a bike I have been using for the past 8 years. If I can I love to find new places with my cameras and just create something like photos or videos.
  • Favorite games: Battlefield 2042.
  • Anything else you’d like to share? Excited to see what I and those around me can create in the near future.

The Next Era of Complexity

2021 was a stellar year for Complexity, but this year is going to be even better. We will continue to lead the charge in the esports industry through more hires, more innovation, original content and of course, more trophies.

So what’s next? Stay tuned to find out via our social media channels or newsletter!