The Boston-Bred Music Group Expand the Complexity Stars Roster as Program’s First Musicians

FRISCO, Texas – June 13, 2022 – Complexity Gaming, a GameSquare Esports company and one of North America’s longest-standing esports organizations, today announced Lost Kings, the musical duo of Robert Abisi and Nick Shanholtz, are joining Complexity Stars as the program’s first musical artists. Complexity Stars will enable Lost Kings to expand their digital footprint and create new experiences for fans through gaming and esports competition.

“Gaming and music continue to intersect in unexpected ways,” said Robert Abisi of Lost Kings. “Complexity Stars presents an opportunity for us to engage deeper with our fans and showcase our music in a space that’s creatively limitless. We’re looking forward to working closely with Complexity and our fellow Stars athletes, who are just as committed to connecting with audiences through gaming as we are.”

As the newest addition to the Complexity Stars roster, Lost Kings will join nine professional athletes from the NBA, NFL, UFC, MLB, MLS, and WNBA looking to elevate their brand and grow their audiences at the intersection of gaming and pop culture. Current Complexity Stars talent includes LA Galaxy striker Javier “Chicharito” Hernández, two-time NBA champion J.R. Smith, Tampa Bay Buccaneers running back Leonard Fournette, and UFC fighters Max Holloway, Sean O’Malley and Megan Anderson, among others.

“Gaming continues to permeate every aspect of entertainment – from sports to music,” said Duane “Zeno” Jackson, Head of Complexity Stars, Complexity Gaming. “With their energy, ambition, and commitment to gaming, Lost Kings are spearheading Complexity Stars’ exciting expansion into music.”

Through Complexity Stars, Lost Kings will give fans new ways to interact with the pair through gaming, including custom content, collaborations with top gaming personalities, and in-person competitions. Fans recently got a preview of future Lost Kings’ Complexity Stars content during the duo’s Coachella weekend livesteam, where they played games with fellow Stars athlete Ronnie Stanley live on Complexity’s Twitch channel.

Details on upcoming activations will be made available on Lost Kings’ Twitter, Complexity’s socials, and GameSquare’s website. Check out the official announcement video at https://www.youtube.com/watch?v=yeX_L5T-8ro. To learn more about Complexity Stars, please visit https://bit.ly/3KoscI1.

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About Complexity Gaming

Complexity Gaming, a GameSquare Esports Inc. subsidiary, is one of North America’s longest-standing esports organizations. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About GameSquare Esports

GameSquare Esports Inc. (CSE: GSQ) (OTCQB: GMSQF) (FRA: 29Q1) is a publicly-traded international gaming and esports company headquartered in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare owns a portfolio of companies including Code Red Esports Ltd. (“Code Red”), an esports talent agency serving the UK, Reciprocity Corp. (“Reciprocity”), which provides the Company access to Asia, Latin America and North America, NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, and, most recently, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA. Reciprocity’s gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and its wholly owned subsidiary corporation, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA.

Kicking off Memorial Day Weekend, 23-Week Soldier Showdown Offers Recreational, Team Building Opportunity for Active Duty Service Members

FRISCO, Texas – 05/02/2022 – Complexity Gaming, a GameSquare Esports company and one of North America’s longest-standing esports organizations, today announced an expanded partnership with the U.S. Army Installation Management Command’s Family and Morale, Welfare and Recreation (Army MWR) to host the largest installation of the duo’s Soldier Showdown tournament series to date. The competition reinforces the community-building power of gaming through a multi-tittle, cross-platform esports tournament for active duty U.S. Army soldiers.

“Our partnership with the U.S. Army continues to be one of the most rewarding,” said Justin Kenna, CEO, GameSquare Esports. “This year, we’re doubling down on our 3-year relationship and hosting the most ambitious edition of the Soldier Showdown yet to provide our servicemen and women a chance to strengthen their bonds with one another and enjoy friendly competition.”

This year’s tournament will feature a 23-week season kicking off on May 28. Each week, active duty military personnel will have an opportunity to go head-to-head across five of the most popular game titles – Halo Infinite, EA SPORTS Madden NFL 22, Call of Duty Warzone, Rocket League, and Apex Legends – to climb the ranks on the Global Leaderboard. Top-ranked players will win a variety of prizes, such as gift cards, Complexity merchandise, and more.

“Not only has gaming played a big role in strengthening morale in our homes, but it has also built a camaraderie amongst the Soldiers and their Squads,” said Staff Sgt. Cody Mackall, The Army’s Better Opportunities for Single Solider’s Representative. “Soldier Showdown has become a beloved activity in our barracks across the Army.  It has provided a unique and meaningful way to provide a sense of connection between Solider’s and within our communities.”

Since 2019, Complexity and the U.S. Army have expanded their relationship year-over-year in an effort to foster communities and strengthen relationships through gaming. The ongoing partnership underscores the two organizations’ shared passion for teamwork and gaming.

Registration is now open exclusively to Active Duty Soldiers, Army National Guard, Army Reserve, and Active Duty Military stationed on Army Joint Bases at www.armymwr.com/esports. Weekly matchups will be streamed on Army Entertainment’s official Twitch channel.

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About Complexity Gaming

Complexity Gaming is one of North America’s longest standing and most successful esports organizations, now owned by Jerry Jones of the Dallas Cowboys and investor John Goff. The esports organization is led by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About the U.S. Army Installation Management Command:

We are “the Army’s home.”  Army installations require the same types of programs and services found in any small city. IMCOM manages the day-to-day operations of our Army communities such as emergency response teams, housing, utilities and maintenance, parks and recreation and childcare. Our professional workforce strives to deliver on the commitment to honor the sacrifice and service of military Families, while enabling readiness for a self-reliant and globally responsive all-volunteer Army.

To learn more, visit www.army.mil/imcom.

Record-Setting Mexican Soccer Star Brings 14.3 Million Aggregate Social Media Followers to Grow Complexity Gaming Fandom 

FRISCO, Texas – April 20, 2022 – Complexity Gaming, a GameSquare Esports company and one of North America’s longest-standing esports organizations, today announced that Javier “Chicharito” Hernández, an LA Galaxy striker and Mexico’s all-time leading goalscorer, signed with Complexity Stars, as the division’s first professional soccer player. With over 14.3 million social media followers and worldwide fandom, Chicharito joins eight other professional athletes looking to grow their audiences at the intersection of sports, gaming, and entertainment through the Complexity Stars program.  

“Gaming has always been a passion of mine, and by signing with Complexity Stars, I’ll be able to create content and host events to better engage with my fans off the pitch,” said Chicharito. “Complexity has a rich history in gaming and esports, and after seeing their commitment to developing talent and fostering opportunities for athletes to organically grow with the space, I knew it would be a perfect fit.”

As Complexity Stars’ latest signing, Chicharito joins the likes of two-time NBA champion J.R. Smith, NFL running back Leonard Fournette, and five-time UFC title winner Max Holloway, among others who seek to leverage Complexity’s expertise to expand their reach in digital spaces. Chicharito’s signing also represents Complexity’s commitment to its growing Spanish-speaking audience, which comprises nearly 30 percent of its total fanbase. 

“Since he was 18, Chicharito’s fanbase has watched him dominate the football pitch,” said Duane “Zeno” Jackson, Head of Complexity Stars, Complexity Gaming. “As the worlds of gaming and traditional sports continue to collide, Complexity Stars has given athletes a platform to connect with fans in new ways. And now Chicharito will be able to leverage the program to captivate the next generation of fans where they’re consuming content.”

The soccer star will collaborate with Complexity’s diverse roster of talent on unique experiences that combine the best of the real-world and virtual pitch. Details of future events, branded content, and collaborations with other professional athletes and creators will be made available on Chicharito’s social channels, Complexity’s website, and GameSquare’s website. 

Be sure to check out the official announcement video and click here to learn more about Complexity Stars.

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About Complexity Gaming

Complexity Gaming, a GameSquare Esports Inc. subsidiary, is one of North America’s longest-standing esports organizations. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About GameSquare Esports

GameSquare Esports Inc. is an international gaming and esports company headquartered in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare owns a portfolio of companies including Code Red Esports Ltd. (“Code Red”), an esports talent agency serving the UK, Reciprocity Corp. (“Reciprocity”), which provides the Company access to Asia, Latin America and North America, NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, and, most recently, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA. Reciprocity’s gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and its wholly owned subsidiary corporation, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA.

Lenovo to Power Complexity’s Headquarters, the Newly-Named Lenovo Legion Esports Center, with World-Class Technology

FRISCO, Texas – March 28, 2022 – Complexity Gaming, a GameSquare Esports company and one of North America’s longest-standing esports organizations, announced a multi-year sponsorship agreement with Lenovo, making the company the exclusive desktop and laptop PC provider. Complexity’s Frisco-based headquarters will now be named the Lenovo Legion Esports Center, and the Lenovo logo will be featured on Complexity’s official jerseys.

“We are pleased to join forces with Lenovo,” said Justin Kenna, Chief Executive Officer, GameSquare. “As the exclusive supplier of world-class desktop and laptop PCs, Lenovo is helping to fuel the future of competitive excellence and powering the business of esports. We are extremely proud to have Lenovo as a multi-year partner which illustrates the continued growth in commercial activity within gaming and esports. We look forward to ongoing announcements and initiatives with Lenovo as we continue to bridge the gap between brands and fans with the support of world-class companies as customers and as partners.”

Over the coming years, Lenovo will support Complexity’s pursuit to enhance player performance and improve the industry standard for player care. Lenovo’s technology will enable Complexity content creators and production teams to produce a diverse catalog of work, including animation and 3D content.

The Lenovo Legion Esports Center is located at The Star in Frisco, Texas, which is also home to the Dallas Cowboys’ headquarters. The 11,000-square-foot Center houses cutting-edge performance training facilities – including recovery, wellness, and mental health amenities – to support the holistic wellbeing of Complexity athletes and streamers, Complexity management offices, and public space.

“Gaming is a hundred-billion-dollar industry and a key focus for our business. Lenovo’s collaboration with Complexity was a natural decision as we seek to deepen our commitment to, and investment in, the esports and gaming communities,” said Gerald Youngblood, Chief Marketing Officer, Lenovo North America. “We are excited to equip Complexity’s state-of-the art facility with our leading-edge Legion gaming hardware and workstations to help their athletes elevate their gameplay and content creators produce compelling content reaching millions of fans across the globe.”

Complexity and Lenovo will aim to foster a more accepting and supportive gaming community. This will be accomplished in a number of ways, including collaboration on new experiences, such as education-centered events that focus on encouraging diversity, inclusivity, internet safety, and more. These initiatives will create opportunities for deeper engagement with Complexity’s fanbase and underserved audiences in the community.

To learn more about the Lenovo Legion Esports Center, please visit www.complexity.gg or in-person at The Star in Frisco, Texas.

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About Complexity Gaming

Complexity Gaming, a GameSquare Esports Inc. subsidiary, is one of North America’s longest-standing esports organizations. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About GameSquare Esports Inc.

GameSquare Esports Inc. is an international gaming and esports company headquartered in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, Reciprocity Corp. (“Reciprocity”), which provides the Company access to Asia, Latin America and North America, NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, and, most recently, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA. Reciprocity’s gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and its wholly owned subsidiary corporation, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA.

About Lenovo

Lenovo (HKSE: 992) (ADR: LNVGY) is a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere. To find out more visit https://www.lenovo.com and read about the latest news via our StoryHub.

Renewed and Expanded Partnership to Deepen Miller Lite’s Stake in Esports and Gaming

FRISCO, Texas – March 10, 2022 – Complexity Gaming, a GameSquare Esports company and one of North America’s longest-standing esports organizations, today announced an extended partnership with Miller Lite to develop a limited-edition merchandise capsule and expand the scope of its current content offering. The partnership will see a renewed focus on supporting and amplifying minority voices in gaming.

“Our relationship with Miller Lite has continued to grow organically well into year three of this partnership,” said Bee Yancey, Sr. Director of Partnerships at Complexity Gaming. “We’ve had great success with Miller Lite creating engaging content and brand activations and look forward to expanding further into merchandise and developing positive social initiatives for the gaming ecosystem.”

As part of the extended agreement, Complexity and Miller Lite will design a co-branded merchandise capsule paying homage to the two companies long-standing partnership. The collection will include a jersey, hoodie, t-shirt, hat, and more. The limited-edition apparel will be released on Complexity’s new ecommerce shop in the coming weeks.

Complexity and Miller Lite will introduce a new initiative designed to support diverse gaming communities. Miller Lite will work closely with Complexity’s diverse roster of talent to create content for of-age gamers and ensure minority voices in gaming are heard, welcomed, and supported in the space. As part of this, Complexity and Miller Lite will host a series of special streams dedicated to Unsung Heroes, including LGBTQ+, LATINX, women, and charitable initiatives. In March, the pair will celebrate Women’s History Month with a special stream featuring Complexity’s content creators to promote female empowerment in gaming and streaming. Fans can catch all streams on Miller Lite’s official Twitch channel.

“Miller Lite is a fan of gaming, and we know our fans are too,” said James Nanney, Sr. Marketing Manager at Miller Lite. “Complexity has been an incredible partner to help us form meaningful connections amongst this audience the same they would over an ice-cold beer.”

The expanded partnership builds upon Complexity and Miller Lite’s existing relationship, which kicked off in 2019. The initial agreement saw Miller Lite designated as the exclusive alcoholic beverage of Complexity Gaming and sponsor of the Miller Lite Player Lounge at Complexity’s headquarters. Complexity and Miller Lite have since partnered to enhance Miller Lite’s branding efforts across social media and tackle multiple livestream initiatives such as Squad Streams and Last Round Streams designed to further integrate Miller Lite with esports audiences.

Thus far, the partnership has seen nine Miller Lite sponsored streams featuring top Complexity talent as well as VIP parties hosted in the Miller Lite Player Lounge. The Miller Lite Player Lounge continues to be used as a space for players and management to unwind during major tournaments and training bootcamps.

For updates on the Complexity and Miller Lite merchandise drop, please follow @Complexity on Twitter.

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About Complexity Gaming 

Complexity Gaming, a GameSquare Esports Inc. subsidiary, is one of North America’s longest-standing esports organizations. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About GameSquare Esports Inc.

GameSquare Esports Inc. (CSE: GSQ) (OTCQB: GMSQF) (FRA: 29Q1) is a publicly traded international gaming and esports company headquartered in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, Reciprocity Corp. (“Reciprocity”), which provides the Company access to Asia, Latin America and North America, NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, and, most recently, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA. Reciprocity’s gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and its wholly owned subsidiary

About Miller Brewing Company

Miller Brewing Company was founded in 1855 by Frederick J. Miller when he purchased the Plank Road Brewery in Milwaukee, a city he chose as the best place for a brewery given its access to great water. Miller Lite, the original great-tasting light pilsner beer, (MillerLite.com, Facebook.com/MillerLite, @MillerLite on Twitter, YouTube.com/MillerLite) was introduced nationally in 1975 and is among the top-five selling beers in the United States. The brewery’s oldest enduring beer is Miller High Life (MillerHighLife.com, Facebook.com/MillerHighLife, @MillerHighLife on Twitter). Known as the Champagne of Beers, it was introduced in 1903 and still is brewed with the same yeast strain that Miller carried in his pocket from Germany. Miller Genuine Draft (MGD.com, Facebook.com/MillerGenuineDraft, @Miller_Global on Twitter), introduced in 1986, is the original cold-filtered, packaged draft beer. Miller Brewing Company is part of the North America business unit of Molson Coors Beverage Company. Learn more at MolsonCoors.com, at Facebook.com/Molsoncoors or Instagram and Twitter through @MolsonCoors.