COMPLEXITY GAMING AND MILLER LITE TO RELEASE LIMITED EDITION MERCHANDISE, SUPPORT MINORITY VOICES IN ESPORTS

March 20th, 2022

Renewed and Expanded Partnership to Deepen Miller Lite’s Stake in Esports and Gaming

FRISCO, Texas – March 10, 2022 – Complexity Gaming, a GameSquare Esports company and one of North America’s longest-standing esports organizations, today announced an extended partnership with Miller Lite to develop a limited-edition merchandise capsule and expand the scope of its current content offering. The partnership will see a renewed focus on supporting and amplifying minority voices in gaming.

“Our relationship with Miller Lite has continued to grow organically well into year three of this partnership,” said Bee Yancey, Sr. Director of Partnerships at Complexity Gaming. “We’ve had great success with Miller Lite creating engaging content and brand activations and look forward to expanding further into merchandise and developing positive social initiatives for the gaming ecosystem.”

As part of the extended agreement, Complexity and Miller Lite will design a co-branded merchandise capsule paying homage to the two companies long-standing partnership. The collection will include a jersey, hoodie, t-shirt, hat, and more. The limited-edition apparel will be released on Complexity’s new ecommerce shop in the coming weeks.

Complexity and Miller Lite will introduce a new initiative designed to support diverse gaming communities. Miller Lite will work closely with Complexity’s diverse roster of talent to create content for of-age gamers and ensure minority voices in gaming are heard, welcomed, and supported in the space. As part of this, Complexity and Miller Lite will host a series of special streams dedicated to Unsung Heroes, including LGBTQ+, LATINX, women, and charitable initiatives. In March, the pair will celebrate Women’s History Month with a special stream featuring Complexity’s content creators to promote female empowerment in gaming and streaming. Fans can catch all streams on Miller Lite’s official Twitch channel.

“Miller Lite is a fan of gaming, and we know our fans are too,” said James Nanney, Sr. Marketing Manager at Miller Lite. “Complexity has been an incredible partner to help us form meaningful connections amongst this audience the same they would over an ice-cold beer.”

The expanded partnership builds upon Complexity and Miller Lite’s existing relationship, which kicked off in 2019. The initial agreement saw Miller Lite designated as the exclusive alcoholic beverage of Complexity Gaming and sponsor of the Miller Lite Player Lounge at Complexity’s headquarters. Complexity and Miller Lite have since partnered to enhance Miller Lite’s branding efforts across social media and tackle multiple livestream initiatives such as Squad Streams and Last Round Streams designed to further integrate Miller Lite with esports audiences.

Thus far, the partnership has seen nine Miller Lite sponsored streams featuring top Complexity talent as well as VIP parties hosted in the Miller Lite Player Lounge. The Miller Lite Player Lounge continues to be used as a space for players and management to unwind during major tournaments and training bootcamps.

For updates on the Complexity and Miller Lite merchandise drop, please follow @Complexity on Twitter.

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About Complexity Gaming 

Complexity Gaming, a GameSquare Esports Inc. subsidiary, is one of North America’s longest-standing esports organizations. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About GameSquare Esports Inc.

GameSquare Esports Inc. (CSE: GSQ) (OTCQB: GMSQF) (FRA: 29Q1) is a publicly traded international gaming and esports company headquartered in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, Reciprocity Corp. (“Reciprocity”), which provides the Company access to Asia, Latin America and North America, NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, and, most recently, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA. Reciprocity’s gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and its wholly owned subsidiary

About Miller Brewing Company

Miller Brewing Company was founded in 1855 by Frederick J. Miller when he purchased the Plank Road Brewery in Milwaukee, a city he chose as the best place for a brewery given its access to great water. Miller Lite, the original great-tasting light pilsner beer, (MillerLite.com, Facebook.com/MillerLite, @MillerLite on Twitter, YouTube.com/MillerLite) was introduced nationally in 1975 and is among the top-five selling beers in the United States. The brewery’s oldest enduring beer is Miller High Life (MillerHighLife.com, Facebook.com/MillerHighLife, @MillerHighLife on Twitter). Known as the Champagne of Beers, it was introduced in 1903 and still is brewed with the same yeast strain that Miller carried in his pocket from Germany. Miller Genuine Draft (MGD.com, Facebook.com/MillerGenuineDraft, @Miller_Global on Twitter), introduced in 1986, is the original cold-filtered, packaged draft beer. Miller Brewing Company is part of the North America business unit of Molson Coors Beverage Company. Learn more at MolsonCoors.com, at Facebook.com/Molsoncoors or Instagram and Twitter through @MolsonCoors.

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MEET OUR NEW COMPLEXITY STAFF

March 6th, 2022

From joining the Gamesquare Esports Inc. family of companies, to welcoming TimtheTatman as part owner, 2021 was a tremendous year of growth for Complexity. We have also welcomed a number of talented players, creators and staff. The future continues to burn bright as we seek to be a pillar of innovation and leadership in our industry.

In esports, the people behind the brand are often unsung heroes. We are proud to be able to showcase the newest members of the Complexity staff with our “Meet The Staff” series.

Meet the 2021 New Staff:

Bee Yancey
Senior Director of Partnerships

Meet Bee Yancey (she/her), our Director of Partnerships here at Complexity!

“Hi there, I am Bee Yancey and I oversee all of Complexity’s brand partnership accounts and experiences. I love working across the many Gamesquare entities and creating strategic solutions for our partners, especially those that intersect traditional sports and esports.”

  • Fun facts: I am a “starving” commercial/lifestyle actor and I have appeared in several national campaigns over the years. Lately, my schedule is a bit hectic so my roles are few and far between but I enjoy it when I can!
  • Favorite Game: Running from the TikTok guy!
  • Anything else you’d like to share? B.C. (Before Complexity) Most people know me as Bee Lee. Lee is my maiden name and now my middle name.

Michael Zervos
Director of Video

Meet Michael Zervos (he/him), our Director of Video and a true personality of the team. Below is a direct quote we got from Michael when we asked for him to give us a bio about him.

“I’m the Director of Video at Complexity.”

  • Fun facts: I like reading.
  • Favorite Game: Grim Fandango.

Nick Ridgeway
Assistant General Manager

Meet Nick Ridgeway (he/him), our Assistant General Manager here at Complexity! Andrew helps a lot with our talent & team ops.

“My name is Nick aka Ashes and I am the Assistant General Manager for Complexity Gaming. My job is to help take care of our players and talent and make sure they have no worries other than being the best at their craft. I also help scout new talent and esports to enter.”

  • Fun facts: I am the winningest coach in console esports history.
  • Favorite games: League of Legends/Apex.
  • Anything else you’d like to share? I stream and create YouTube content!

Christina Grushkin
Head of Sales

Meet Christina Gurshkin (she/her), our Head of Sales for Complexity. Before Complexity, Christina worked at Twitch (Client Strategy) and Stream Elements (Brand Partnerships).

“I’m CG and I’m the Head of Sales at Complexity. My job is to build a best-in-class sales team who can help brands, that are trying to reach the 18-34 demographic, find synergies with our organization, content creators, and athletes! My favorite part of the job is meeting our amazing talent and seeing how passionate they are. <3”

  • Fun facts: I started my own tiny company! I’ve developed an all-natural spot acne treatment that I’m working to launch soon! (follow me on insta: Bombthatcosmetics)
  • Favorite games: Beat Saber, level 18 on campaign mode 😂
  • Anything else you’d like to share? I have 4 dogs, 2 rabbits, and 2 kids!

Eric Aaberg
Social Media Producer (TikTok & Instagram)

Meet Eric Aaberg (he/him), our Social Media Producer over TikTok & Instagram. Eric joined us to help out with creating TikToks and now helps create other social media content for Instagram as well.

“Hi everyone my name is Eric and I’m our Social Media Producer (TikTok & Instagram) here at Complexity! I joined the team back in Fall 2021 to help vamp up our TikTok channel, and have been known in the office as the “TikTok Guy” – always walking around the office, making TikToks with any of the staff that dare to make eye contact with me…”

  • Fun facts: I’m a Cheerleader at my college (UT Dallas) and absolutely love photography, road trips, and traveling. I also try to vlog and stream in my free time on my personal channels!
  • Favorite games: Minecraft is an absolute classic, and I’ve been really getting back into Fortnite lately. My friends are trying to get me into Valorant again…. We’ll see, lol.
  • Anything else you’d like to share? I have a dog named Lola, and a goal of mine in 2022 is trying to get at least every Complexity staff member finally in a TikTok.

Andrew Stickney
Partnerships Account Manager

Meet Andrew Stickney (he/him), our Partnerships Account Manager here at Complexity! Andrew helps a lot with our Partnerships Team in his day-to-day!

“My name is Andrew Stickney and I’m a Partnerships Account Manager for Complexity! I help take care of our wonderful partners and make our partnerships fun and impactful. Part of my job is working with our players and creators to coordinate all talent involvement in our partnerships!”

  • Fun facts: I love all things sports and I collect sports cards (Instagram @SoLohCards).
  • Favorite games: Rocket League.
  • Anything else you’d like to share? Previously, I was the General Manager at Rogue and the London Royal Ravens. I was with Rogue since it’s inception in May of 2016.

Grant Osborne
Junior Videographer

Meet Grant Osborne (he/him), our Junior Videographer here at Complexity! Grant joined us in the fall and now helps out a lot as a part of our Video Team.

“My name is Grant Osborne and I’m a Junior Videographer here at COL. I help create visually captivating stories of our content creators and professional players within the org.”

  • Fun facts: I love going to EDM Festivals, going on road trips & hikes, and playing games with friends
  • Favorite games: Halo Infinite (& Apex Legends is slowly coming back into my rotation)

Olly Emery
Head of Marketing

Meet Olly Emery (he/him), our Head of Marketing & CMO for Complexity Gaming and GameSquare Esports. Olly helps lead the marketing direction & teams for Complexity and GameSquare, here from our office in Frisco, TX!

“My name is Olly, and I run the marketing department at Complexity and for GameSquare. My focus at Complexity is on nurturing and growing our global community of fans and further developing our brand. A big part of that is ensuring that we continue to have meaningful conversations with our audience through our various marketing activities.”

  • Fun facts: Love the outdoors – skiing, surfing and hiking!
  • Favorite Games: Call of Duty and FIFA!

John Williams
Art Director

Meet John Williams (he/him), our Art Director here at Complexity. John helps lead our Art Department that creates the image behind Complexity.

“My name is John Williams (like the composer), and I’m the new Art Director at Complexity. I’m responsible for the overall visual design language used in our marketing and production campaigns. I work to direct people across several of our internal departments to maintain a consistent style, layout, look and feel that our other creatives on staff then build upon. I also help in designing unique elements like branding, sales/marketing collateral, and websites internally.”

  • Fun facts: Former Halo and Gears of War Competitor. Once broke a bone playing Sega Genesis growing up. Used to have long hair, and everyone would tell me I looked like Dave Grohl.
  • Favorite games: Halo Infinite.
  • Anything else you’d like to share? I’m 31, married, and have 2 daughters.

Adan Morales
Junior Video Editor

Meet Adan Morales (he/him), our Junior Video Editor here at Complexity! Adan helps create some of our gameplay highlights that you see on our social media channels!

“I’m Adan Morales, Jr. Video Editor for Complexity in charge of creating the weekly highlight videos for TimTheTatman, The Baka Bros, and the many different games we compete in. I scout the internet to find the best and funniest moments from your favorite content creators and put it together for you to enjoy!”

  • Fun facts: I enjoy biking, playing football (soccer) and playing video games.
  • Favorite games: The Witcher 3.

Kin Kwan
3D Generalist

Meet Kin Kwan (he/him), our 3D Generalist here at Complexity! Kin helps a lot with the cool animations, intros/outros, and other crazy projects with the Video Team!

Hey! I’m Kin and I’m the 3D Generalist at Complexity. I’m a self-taught 3D artist and I specialize in lighting and photo-realism. My responsibilities range from simple motion graphics videos to full-blown scenes with characters and environments.

  • Fun facts: I have a morbid obsession with true crime podcasts.
  • Favorite games: Fallout: New Vegas.
  • Anything else you’d like to share? I have 2 cats.

Madison Reynolds
Video Producer

Meet Madison Reynolds (he/him), our Video Producer here at Complexity! Madison recently joined our team in just the beginning of January 2022 a part of our Video Team!

“I am a Cinematographer & Editor! My love for this industry came from my two older brothers who I looked up to constantly as I grew myself. My oldest brother created videos at a younger age and I loved what he did and wanted to try it myself. The other brother I saw as a leader and it encouraged me to do the same throughout my life.

A part of what I do is to tell stories that I love to share and create imagery that may inspire others or just entertain people in-between their own passions in life. The possibility of creating something new is what gets me out of bed in the morning.”

  • Fun facts: I rowed in high school and me and my doubles partner placed 18th in the nation, I like to play disc golf, I love biking at the nearby parks with a bike I have been using for the past 8 years. If I can I love to find new places with my cameras and just create something like photos or videos.
  • Favorite games: Battlefield 2042.
  • Anything else you’d like to share? Excited to see what I and those around me can create in the near future.

The Next Era of Complexity

2021 was a stellar year for Complexity, but this year is going to be even better. We will continue to lead the charge in the esports industry through more hires, more innovation, original content and of course, more trophies.

So what’s next? Stay tuned to find out via our social media channels or newsletter!

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COMPLEXITY GAMING ANNOUNCES COMPLEXITY STARS HBCU REBIRTH RUMBLE HOSTED BY J.R. SMITH ON FEBRUARY 28

February 17th, 2022

Former NBA Guard to Headline $10,000 Warzone Tournament with Pro Athletes, Call of Duty Creators, and HBCU Students in Celebration of Black History Month

FRISCO, Texas – February 17, 2022 – Complexity Gaming, a GameSquare Esports company and one of North America’s longest-standing esports organizations, today announced Complexity Stars HBCU Rebirth Rumble, an online Call of Duty: Warzone tournament hosted by Complexity Star athlete and two-time NBA champion J.R. Smith. In celebration of Black History Month, students from Historically Black Colleges and Universities (HBCUs) will have an opportunity to play alongside their favorite athletes and Call of Duty influencers and take home their share of a $10,000 prize pool.

“As a student at NC A&T, I’m eager to find new ways to engage with my peers,” said J.R. Smith. “Thanks to my partnership with Complexity Stars, we were able to make the Rebirth Rumble possible and give students a unique opportunity to compete alongside world class athletes and top Call of Duty content creators.”

Taking place on February 28, Complexity Stars athletes will be joined by HBCU students and top gaming personalities in a 3-vs.-3 Warzone competition. Each trio, captained by Complexity Stars athletes and Call of Duty influencers, will compete against one another across eight matches of Rebirth mode. Baka Bros creator LuckyChamu will serve as a guest caster throughout the event.

As part of the Rebirth Rumble, Complexity will host a charity drive benefiting The HBCU Foundation. Complexity will promote the portal to donate to The HBCU Foundation during the livestream. To make a contribution, please visit: https://thehbcufoundation.org/donate/

“J.R. Smith’s vision for the Complexity Stars HBCU Rebirth Rumble is something that Complexity and the GameSquare team were deeply supportive of,” said Duane “Zeno” Jackson, Head of Complexity Stars. “We’re looking forward to bringing more opportunities like this to life in the future and continuing to support diversity and inclusivity in both esports and traditional sports.”

Following his work to develop and launch the Complexity Stars program in November 2021, Duane “Zeno” Jackson will serve as the new Head of Complexity Stars to create long-term gaming strategies for athletes, celebrities, and musicians to engage the next generation of fans. Jackson previously served as the Director of Athlete & Celebrity Relations at FaZe Clan.

Boom.TV will manage operations and production for the online tournament. Fans can tune into the Complexity Stars HBCU Rebirth Rumble Hosted by J.R. Smith on Complexity’s official Twitch channel at 11 AM PT on February 28.

Confirmed participants for the Rebirth Rumble include:

  • Complexity Stars Athletes: J.R. Smith, Sean O’Malley, Megan Anderson, Leonard Fournette, and Edwin Rios
  • Esports Competitors and Gaming Personalities: Thomas “Tommey” Trewren, “Swishem,” “iSmixie,” “JaredFPS,” and Duane “Zeno” Jackson
  • HBCU Students: Kaleb “Enigma” Howard  and Eric “Skoomington” Jones (Morehouse College), “Jay” (North Carolina Agricultural and Technical State University), “Crezzah” (Johnson C. Smith University), Rodell “Roc Mon” Rahmaan (Tennessee State University), Brennan “Brizzle300” Roquemore and Tysheid “Tysheid” Dixon (Howard University), and Joshua “KJTheCreator” Harris (Clark Atlanta University)

More Rebirth Rumble competitors will be announced in the coming days. To stay up to date, be sure to follow Complexity’s Twitter.

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About Complexity Gaming 

Complexity Gaming, a GameSquare Esports Inc. subsidiary, is one of North America’s longest-standing esports organizations. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About GameSquare Esports Inc.

GameSquare Esports Inc. (CSE: GSQ) (OTCQB: GMSQF) (FRA: 29Q1) is an international gaming and esports company headquartered in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, Reciprocity Corp. (“Reciprocity”), which provides the Company access to Asia, Latin America and North America, NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, and, most recently, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA. Reciprocity’s gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and its wholly owned subsidiary corporation, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA.

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COMPLEXITY GAMING SIGNS HALO ROSTER AHEAD OF RALEIGH MAJOR

December 16th, 2021

Former Triggers Down Captain Jacob “Hysteria” Reiser Anchors Complexity’s Return to Competitive Halo After a Decade

FRISCO, Texas – December 16, 2021 – Complexity Gaming, a GameSquare esports company and one of North America’s longest-standing esports organizations, today announced the signing of a competitive Halo roster, marking the organization’s highly anticipated return to the Halo esports scene. The roster comprises veteran Halo competitors, including the former Triggers Down captain, and rising stars who will represent Complexity in the Halo Championship Series.

“Halo is a legacy franchise and played a crucial role in esports early development in North America,” said Nick Ridgeway, Assistant General Manager, Complexity Gaming. “Halo Infinite promises a new golden era for Halo esports. Bringing the Complexity brand back to the scene a decade later with this talented roster is a meaningful moment for the entire organization.”

With the launch of Halo Infinite, Complexity will make its return to Halo for the first time since 2011, when they vied for the championship title in Halo: Reach under the Triggers Down banner. Complexity’s new roster includes:

  • Jacob “Hysteria” Reiser: One of the most well-known Halo pros, Hysteria has won five MLG tournaments, was named Stride Championship Series Player of the Year, and, most notably, captained Triggers Down during his Halo tenure.
  • Robert “Rob The Turtle” O’Connor: Rob The Turtle joins the Complexity roster with a ten-year pedigree of competitive Halo, having competed in the title since 2011, predominantly in Halo: Reach and Halo 5.
  • Justin “HuNteR Jjx” Joseph: A notable player and streamer, HuNteR Jjx has been competing in Halo since 2007, including an impressive stint on the MLG Pro Circuit where he reached the 2010 National Championship Free-for-All.
  • James “TritonJB” Bolling: A Halo 5 competitor known for his pinpoint accuracy and slaying ability, TritonJB brings several years of experience to Complexity’s Halo roster.

“The energy and excitement around Halo Infinite is a testament to the franchise’s staying power and the role it has played in the lives of millions of gamers, including myself,” said Jacob “Hysteria” Reiser. “Halo Infinite provides an exciting new chapter in my career and for the franchise at-large. To make my competitive reprise representing a brand like Complexity is a truly unique opportunity.”

Since its multiplayer launch in November, Halo Infinite has restored much of the cultural significance of the franchise when it initially debuted as an Xbox exclusive in 2001. To this day, Halo remains one of the most valuable and recognizable video game franchises in the world, selling more than 81 million copies, according to Microsoft. Competitive Halo’s resurgence marks a tipping point in the industry, enabling Complexity to reach this passionate community and activate its brand among a key portion of the esports audience.

Complexity’s Halo squad joins the organization during a time of competitive growth. Complexity recently signed Call of Duty: Warzone trio, the Baka Bros, former Rocket League Championship Series South America champions, and all-female VALORANT squad GX3. It’s a testament to the Complexity management team’s expertise in scouting organic gaming talent, recruiting players, and providing them the tools, resources, and guidance they need to succeed at the highest level.

Complexity’s Halo roster will debut at the upcoming Halo Championship Series Kickoff Major in Raleigh, North Carolina, on December 17-19. To keep up with the squad, follow Complexity on Twitter.

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About Complexity Gaming 

Complexity Gaming, a GameSquare Esports Inc. (stock: GSQ, Canadian Securities Exchange) subsidiary, is one of North America’s longest-standing and most successful esports organizations. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

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COMPLEXITY GAMING SIGNS POPULAR WARZONE TRIO: THE BAKA BROS

December 6th, 2021

DiazBiffle, LuckyChamu, and Repullze to Compete and Create Content, Bringing Over 1.5 Million Fans to the Organization

FRISCO, Texas – December 6, 2021 – Complexity Gaming, one of North America’s longest-standing esports organizations, today announced the signing of Call of Duty: Warzone creators ‘the Baka Bros.’ Represented by the Kinetic Group’s Joowon Lee, the trio comprised of DiazBiffle, LuckyChamu, and Repullze, will join Complexity as creators and competitors, creating a wide breadth of content to expand the organization’s media offering as well as compete in Warzone tournaments.

“Warzone’s vibrant community continues to grow alongside its renewed focus on new in-game content, and builds upon our excitement to be partnering with some of the title’s most popular personalities,” said Sören Vendsahm, General Manager and VP of Talent, Complexity Gaming. “The Baka Bros bring depth and charisma to our ever-expanding roster, and will contribute to Complexity’s ongoing commitment to create innovative and engaging content, lift trophies, and foster a positive culture for players and fans.”

The Baka Bros have amassed a passionate fan base through their nightly Warzone streams and monthly tournaments, such as the recent $40,000 Baktober Bash. As official Complexity creators and competitors, the Baka Bros will host a number of community-focused Warzone tournaments, produce livestream and VOD content, design co-branded merchandise capsules, and represent Complexity on the competitive Warzone circuit.

“Complexity’s passion and care for their talent makes them stand out amongst the rest,” said LuckyChamu. “Signing with Complexity has given us the stability and support to continue doing what we love, as well as explore new passion projects. We’re so excited to show our fans what we’re going to do together.”

The Baka Bros join Complexity as the organization continues to invest in competition and content creation. Most recently, Complexity signed popular gaming personality TimTheTatman and introduced Complexity Stars with elite athletes from the NBA, NFL, UFC, MLB, and WNBA. The organization also fielded competitive teams in Rocket League and VALORANT with all-female roster, GX3. The Baka Bros will collaborate with Complexity’s diverse group of talent, creators, and professional players, who collectively reach more than 35 million fans worldwide, as well as with Warzone competitors, gaming influencers, athletes, celebrities, and more to engage fans both virtually and in-person.

As part of the GameSquare family, the Baka Bros will gain access to GameSquare’s portfolio of companies and suite of resources to pursue new opportunities at the intersection of traditional sports and entertainment. In addition to Complexity’s esports-centric expertise, GameSquare’s Cut+Sew, Code Red Esports, and Gamer Community Network will serve as a central piece to accelerate the growth of the Baka Bros brand in the global gaming space.

The Baka Bros will make their official debut as part of Complexity this month with the $100,000 Warzone event ‘BAKA wonderLAN’ in Las Vegas on December 17. Complexity Stars athlete Max Holloway, Complexity creators, and other top Warzone influencers will also join the competition. Additionally, in the holiday spirit, the Baka Bros will be hosting 12 days of giveaways for fans totaling more than $100,000 in prizes. To learn more about the upcoming tournament and participate in the giveaway, check out https://bakawonderlan.com/.

For more information on the Baka Bros, please follow @thebakabros on Twitter.

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COMPLEXITY GAMING LAUNCHES COMPLEXITY STARS, THE WORLD’S FIRST GAMING DIVISION FOR CELEBRITIES AND PROFESSIONAL ATHLETES

December 1st, 2021

J.R. Smith, Allisha Gray, Max Holloway, Sean O’Malley, Megan Anderson, Leonard Fournette, Ronnie Stanley, and Edwin Rios Join Complexity Stars

TORONTO, ON / ACCESSWIRE / November 30, 2021 / Complexity Gaming, a GameSquare Esports company and one of North America’s longest standing and most successful esports organizations, today launched Complexity Stars, an exciting initiative that brings together gaming, esports, professional athletes and celebrities. Complexity Stars is the home of elite athletes and celebrities to elevate their profiles within esports and gaming through tournaments, content creation, and collaborations with Complexity players and streamers. Complexity Stars will debut with a roster of star athletes from the NBA, WNBA, UFC, NFL, and MLB.

“We are launching Complexity Stars with huge names in sports and entertainment,” said Justin Kenna, CEO of GameSquare Esports. “Complexity Stars provides a platform for professional athletes and celebrities to connect with gamers in an authentic way. We are excited to launch Complexity Stars with its founding members and we look forward to adding more athlete and celebrity gamers to build the platform. Gaming is the core of Complexity Stars and an incredibly engaging way to connect gamers, athletes, and celebrities, authentically.”

Complexity will curate customized strategies for Complexity Stars athletes to amplify their brand in the gaming community and engage the next generation of sports fans through:

• Tournaments: Complexity will organize crossover competitions, esports tournaments, and other activations to create impactful brand integration opportunities;
• Content Creation: Athletes can easily livestream and create compelling content distributed across social channels to connect with gaming and sports fans;
• Brand Partnerships: Complexity will connect sponsors, create branded content and develop additional opportunities for brands to connect with fans.

Complexity Stars is launching with top tier athletes and expects to add musicians, celebrities, and additional professional athletes to the Complexity Stars team. Complexity Stars’ diverse roster of athletes includes former NBA guard J.R. Smith; Olympic gold medalist and WNBA Dallas Wings shooting guard Allisha Gray; UFC fighters Sean O’Malley, Max Holloway, and Megan Anderson; Tampa Bay Buccaneers running back Leonard Fournette and Baltimore Ravens offensive tackle Ronnie Stanley; and Los Angeles Dodgers infielder Edwin Rios.

“Complexity Stars is an incredible gaming division where sports, entertainment, and gaming come together,” said Duane “Zeno” Jackson, GameSquare Head of Talent and Special Projects. “There are amazing opportunities to collaborate with global talent through compelling content and tournaments that appeal to brands seeking to connect with the large, affluent, and growing gaming audience.”

Complexity Stars is supported by the GameSquare family of companies which bring deep expertise in digital media, marketing, and influencer representation in the United States and Europe. Cut+Sew, Zoned, the Gaming Community Network, and Code Red will help to elevate Complexity Stars as a global gaming division for athletes, entertainers, and celebrities.

To learn more about Complexity Stars and its roster, please visit complexity.gg and follow @Complexity on Twitter and @ComplexityGaming Instagram.

About GameSquare Esports Inc.
GameSquare Esports Inc. is an international gaming and esports company headquartered in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, Reciprocity Corp. (“Reciprocity”), which provides the Company access to Asia, Latin America and North America, NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, and, most recently, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA. Reciprocity’s gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and its wholly owned subsidiary corporation, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA.

About Complexity Gaming
Complexity Gaming, a GameSquare Esports Inc. (CSE:GSQ)(FRA:29Q1) company, is one of North America’s longest-standing and most successful esports organizations. The esports organization is led by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

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TimTheTatman Joins Complexity Gaming and GameSquare Esports

September 20th, 2021

TimTheTatman Brings More Than 18 million Gaming and Esports Fans; Establishes Complexity as a Leading Streaming Organization

September 20, 2021, Frisco, Texas – Complexity Gaming, one of North America’s most elite and longest standing esports organizations, announced that TimTheTatman, one of the most popular esports personalities with more than 18 million social followers, has joined Complexity, a part of the GameSquare Esports group of companies. TimTheTatman brings immediate revenue opportunities to Complexity through merchandise sales, marketing activations, personal appearances, and branded content.

“Joining the Complexity team has been an amazing journey,” said TimTheTatman. “I’ve followed Complexity’s success and I am impressed with their commitment to winning in top-tier esports and the loyalty of their fans. The connection with the Dallas Cowboys and the support of Jerry Jones is outstanding. I’m a lifelong Cowboys fan so this is a special opportunity within esports. My tour of the Complexity headquarters at the Star in Frisco was world-class; no esports facility comes close. When Complexity and GameSquare invited me to join the team, it was an easy yes. Jason Lake has built an amazing team at Complexity and Justin Kenna is building something special at GameSquare. I am excited to get started.”

“TimTheTatman is one of the most followed, engaging, and entertaining personalities in esports,” said Justin Kenna, CEO of GameSquare. “Working with TimTheTatman is really exciting as we build one of the largest esports companies on the planet. He is incredibly talented and brings immediate credibility with fans and brands. With more than 18 million followers, TimTheTatman has immediately enhanced Complexity’s audience and engagement. This positions Complexity as one of the leading streaming organizations on the planet and a top-tier competitive team.”

“TimTheTatman is an iconic streamer and will be an invaluable addition to the Complexity family as we look to expand our footprint in content creation,” said Jason Lake, Founder and CEO, Complexity Gaming, and Global Head of Esports, GameSquare. “As traditional sports, gaming, and entertainment continue to converge, our partnership with Tim will encompass the best of these worlds for fans to enjoy.”

GameSquare and Complexity intend to work with TimTheTatman to create exclusive merchandise collections that proudly represent Complexity’s winning history and his larger-than-life personality. The collection is expected to be available online and at a welcome ceremony to be held at Complexity’s headquarters, the GameStop Performance Center, at The Star in Frisco, Texas. Details of future events, branded content, and collaborations with professional athletes and celebrities will be made available on TimTheTatman’s streaming channel, Complexity’s website and GameSquare’s website.

About Complexity Gaming

Complexity Gaming, a GameSquare Esports Inc. (CSE: GSQ; FRA: 29Q1) subsidiary, is one of North America’s longest standing and most successful esports organizations. The esports organization is led by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About GameSquare Esports

GameSquare Esports Inc. is an international gaming and esports company headquartered in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare owns a portfolio of companies including Code Red Esports Ltd. (“Code Red”), an esports talent agency serving the UK, Reciprocity Corp. (“Reciprocity”), which provides the Company access to Asia, Latin America and North America, NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, and, most recently, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA. Reciprocity’s gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and its wholly owned subsidiary corporation, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA.

Investor Relations

For further information, please contact Nikhil Thadani, Investor Relations for GameSquare Esports Inc.:

Nikhil Thadani
Email: [email protected]
Phone: (647) 670-2500

Media and Press

JSA Strategies
Email: [email protected]

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Complexity Gaming Signs Leading Women’s Leading Valorant Squad

September 9th, 2021

 Led by Counter-Strike Legend “Alimonstr,” Complexity GX3 will Strive to Empower Female Gamers  

FRISCO, Texas – September 9, 2021 – Complexity Gaming, one of North America’s most elite and longest-standing esports organizations, today announced the signing of GX3, one of the top women’s VALORANT squads, forming “Complexity GX3.” In addition to competing in the VALORANT Champions Tour (VCT) Game Changers circuit, Complexity GX3 will champion gender equality in esports and gaming.

“GX3 uniquely embodies our organization’s core values, and we’re thrilled to welcome them into the Complexity family,” said Jason Lake, Founder & CEO, Complexity Gaming, and Global Head of Esports, GameSquare. “The squad’s competitive credentials coupled with their growing platform for female empowerment have the potential to shake up the gaming world in a major way.”

The addition of Complexity GX3 marks the organization’s first-ever all-women roster and second VALORANT team. Hailing from a variety of competitive backgrounds in Counter-Strike, Apex Legends, and Fortnite, team members include:

  • Alimonstr: A long-time Counter-Strike professional and six-time Esports World Cup Champion, Alimonstr formed GX3 in 2002 and established the team’s presence in VALORANT for her venture into the game.
  • Aniemal: In addition to competing for GX3, Aniemal is currently a VALORANT streamer and content creator for Complexity.
  • maddiesuun: Previously a part of the first all-female Fornite team, Gen.G’s Team Bumble, maddiesuun has extensive experience competing professionally and mentoring young gamers.
  • akaL4CE: An up-and-coming VALORANT professional, akaL4CE’s raw talent has shown immense competitive potential that’s earned her the position of GX3’s recon.
  • One additional team member to be announced.

“We strive to leave a lasting legacy on the esports world both competitively and culturally,” said Alimonstr. “Signing with a reputable and supportive organization like Complexity will not only equip us with tools to enhance our performance but also a platform to kick start important industry conversations about instilling change.”

GX3’s Alimonstr and maddiesuun have been staunch supporters of inclusivity and their impact has already been felt in the space. Throughout her nearly two decades in the industry, Alimonstr has inspired countless young women to pursue professional careers in esports and gaming. Meanwhile, her teammate maddiesuun helped to evolve the gaming scene for women during her time with Gen.G’s Team Bumble. With the support of Complexity, the all-female team will build upon this foundation to create a more accepting and supportive community. Through forthcoming initiatives, Complexity GX3 will take actionable steps to eliminate toxicity as well as partner with charitable organizations and female-forward brands to break down barriers and empower female gamers.

Complexity GX3 is the organization’s 10th active roster across nine different game titles. It’s a testament to the Complexity management team’s expertise in scouting organic gaming talent, recruiting players, and then helping to mold them into premier esports athletes. To further hone their skills, Complexity GX3 will have access to the plethora of performance tools, health and wellness resources, and recovery amenities available at Complexity’s state-of-the-art headquarters, the GameStop Performance Center (GSPC). Complexity will also equip the squad with Herman Miller Embody Gaming Chairs to ensure they can compete and train comfortably.

Complexity GX3 will debut at the VCT Game Changers Qualifier on September 24. To keep up with the squad, follow Complexity on Twitter.

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About Complexity Gaming

Complexity Gaming, a GameSquare Esports Inc. (stock: GSQ, Canadian Securities Exchange) subsidiary, is one of North America’s longest-standing and most successful esports organizations. The esports organization is led by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

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COMPLEXITY GAMING KICKS OFF YEAR-LONG PARTNERSHIP WITH EYE CARE COMPANY ALCON

August 19th, 2021

Partnership will Educate Gaming Community on Common Dry Eye Symptoms and Introduce Over-the-Counter Options like the #1 Doctor-Recommended Brand, Systane 

FRISCO, Texas – August 19, 2021 – Complexity Gaming, one of North America’s most elite and longest-standing esports organizations, today announced a partnership with Alcon, the global leader in eye care. The partnership will designate Alcon’s signature brand of lubricant eye drops, Systane®, as the first-ever Official Eye Care Partner of Complexity Gaming.

Now more than ever, dry eye symptoms are affecting people due to increased time in front of screens.¹ Alcon’s family of dry eye relief products can be used to temporarily relieve burning and irritation2 due to dryness of the eye that may be exacerbated by prolonged screen time.3 For esports athletes, gamers, and others living with dry eye symptoms, Systane products can help relieve dry eye symptoms such as burning and irritated eyes.3 

“Proper eye care is an essential part of our ongoing commitment to improve the holistic health and wellness of esports athletes,” said Jason Lake, Founder and CEO of Complexity Gaming. “Partnering with Alcon will help to educate our players, content creators, and the community at-large on the importance of ocular health.”

Kicking off this month, the partnership aims to raise awareness of the impact of extended digital device usage on the eyes. Since professional esports athletes and content creators can spend many hours per day training and streaming, they are particularly predisposed to eye fatigue, which can cause burning, stinging, and more.1,2 While in the heat of competition, healthy and refreshed eyes can mean the difference between winning and losing.

“Alcon is excited to partner with Complexity through this first-of-its kind partnership that we hope will help players understand vision changes they might be having because of dry eye and help them find real relief,” said Jeff Huffman, Senior Director, Dry Eye and Ocular Health Marketing at Alcon. “Through this partnership, we are thrilled to introduce a new audience to our family of products which includes the newly launched Systane Hydration Multi-Dose Preservative Free lubricant eye drops at a time when they most need relief from dry eye symptoms and can keep their eyes on the prize.”

By partnering with Alcon, Complexity is building upon its ongoing commitment to professionalize player care in the esports industry. Complexity provides holistic support and resources for players’ mental and physical well-being through the GameStop Performance Center (GSPC), which is equipped with performance-enhancing tools, recovery amenities, and ample mental health resources.

Systane products can be found at all major U.S. pharmacies and online retailers. Systane is the #1 doctor- recommended brand of artificial tears. 4  Learn more at Systane.com. 

###

About Complexity Gaming 

Complexity Gaming, a GameSquare Esports Inc. (stock: GSQ, Canadian Securities Exchange) subsidiary, is one of North America’s longest-standing and most successful esports organizations. The esports organization is led by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About Alcon

Alcon helps people see brilliantly. As the global leader in eye care with a heritage spanning more than seven decades, we offer the broadest portfolio of products to enhance sight and improve people’s lives. Our Surgical and Vision Care products touch the lives of more than 260 million people in over 140 countries each year living with conditions like cataracts, glaucoma, retinal diseases and refractive errors. Our more than 23,000 associates are enhancing the quality of life through innovative products, partnerships with eye care professionals and programs that advance access to quality eye care. Learn more at www.alcon.com. Connect with us on Facebook and LinkedIn.

Important Information for the Systane Family of Products

Systane Lubricant Eye Drops have been clinically proven to reduce the symptoms of dry eye, providing fast, long-lasting relief and comfort. Systane Hydration Preservative-Free in single-use vials were voted the Product of the Year in a Kantar survey of 40,000 consumers.5 Systane Complete provides symptom relief for people who suffer from evaporative dry eye, aqueous tear-deficient dry eye or mixed dry eye, and Systane Hydration is formulated with proprietary HydroBoost® Technology that provides extra moisture for people with sensitive dry eyes.

References

  1. “Alcon Survey Shows More Screen Time Causing Consumer Concern About Eye Health, Increasing Symptoms of Dry Eye” from Alcon Media Release, https://www.alcon.com/media-release/alcon-survey-shows-more-screen-time-causing-consumer-concern. 
  2. Patel, S., Henderson, R., Bradley, L., Galloway, B., & Hunter, L. (1991). Effect of visual display unit use on blink rate and tear stability. Optometry and vision science: official publication of the American Academy of Optometry, 68(11), 888-892.
  3. Craig, J.P., Nelson, J. D., Azar, D. T., Belmonte, C., Bron, A. J., Chauhan, S. K., de Paiva, C. S., Gomes, J., Hammitt, K. M., Jones, L., Nichols, J. J., Nichols, K. K., Novack, G. D., Stapleton, F. J., Willcox, M., Wolffsohn, J. S., & Sullivan, D. A. (2017.) TFOS DEWS II Report Executive Summary. The ocular surface, 15(4), 802-812.
  4. IQVIA Share of Recommendations 2019-2020  
  5. 2021 Product of the Year Winner – Eye Care Category. Survey of 40,000 people by Kantar.

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Gamesquare Acquires Complexity Gaming to Form Global Gaming and Esports Powerhouse

June 30th, 2021

Combined Entity Will Centralize Expertise and Resources to Expand Complexity’s Business Operations; Jason Lake to Head Esports for GameSquare


Photo (left to right): Travis Goff (Goff Capital President), John Goff (Goff Capital Founder), Stephen Jones (Dallas Cowboys COO/EVP), Justin Kenna (GameSquare CEO), Jason Lake (Complexity CEO/GameSquare Global Head of Esports) and Tom Walker (Dallas Cowboys CFO) – Photo Credit: David Higgs

Complexity Gaming today announced that it has been acquired by international gaming and esports company GameSquare Esports Inc. Complexity will join GameSquare’s growing portfolio of esports and gaming organizations, which includes Code Red Esports Ltd., and GCN, Inc. (Gaming Community Network) as well as minority ownership of League of Legends team Rainbow7 and Crossfire team LGD.REC.

GameSquare’s capabilities in content creation, merchandising, sales, marketing, and branding will complement Complexity’s storied legacy in the space, unparalleled industry know-how, and expertise in scouting organic gaming talent, recruiting players, and molding them into premier esports athletes. With decades of experience at the intersection of esports, entertainment, and traditional sports, the resulting entity will create operational efficiencies that will power the best esports experiences for teams, players, brands, and fans.

As a publicly traded company, GameSquare will position Complexity for the next phase in the organization’s continued growth. With access to GameSquare’s expansive suite of services, Complexity will be able to diversify its offering for fans, rapidly scale its business operations, and expand to new verticals. Additionally, GameSquare will leverage established relationships with AAA publishers and global brands to help Complexity in courting new, innovative partnership and sponsorship opportunities.

Supported by GameSquare’s global network, Complexity will operate at their state-of-the-art headquarters in Frisco, Texas, with an increased investment in key growth areas of esports competition, gaming content creation, and first-party gaming events. Complexity’s eight teams will continue to compete in the world’s top esports leagues, while its stream team will continue to produce a range of content for fans. Industry veteran Jason Lake will remain CEO of Complexity as well as take on a new role as Global Head of Esports for GameSquare, where he will be tasked with growing both companies’ collective international footprint.

Complexity’s current ownership group will be actively involved in Complexity as well as GameSquare, increasing their stake in esports and becoming the largest individual shareholder block of GameSquare. Additionally, Tom Walker, Dallas Cowboys CFO, and Travis Goff, President of Goff Capital and member of the Complexity Board, will both join the GameSquare Board of Directors. Through a multi-year partnership, GameSquare will also become the agency of record for Dallas Cowboys esports and gaming business.

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