FRISCO, TX / ACCESSWIRE / June 1, 2023 / GameSquare Holdings Inc. (“GameSquare”, or the “Company”) (NASDAQ:GAME)(TSXV:GAME), today announced a multi-year, multi-million dollar partnership with innovative Swiss vision care startup Vivior to promote healthy digital habits. Through content creation, product development, and competition, GameSquare and Vivior will raise awareness for how digital eye strain (DES), poor light exposure, bad posture, and more can impact gamers’ long-term health, wellness, and performance. Vivior will work closely with GameSquare and its subsidiaries, Complexity Gaming and recently launched innovation hub, Ninja Labs. As part of the multifaceted deal, ZONED Gaming, a GameSquare company, will also serve as Vivior’s marketing agency of record and will advise the company on its go-to-market strategy and product launch.

“Our partnership with Vivior represents GameSquare’s ongoing commitment to player care initiatives,” said Justin Kenna, CEO, GameSquare. “It’s a nod to how GameSquare’s businesses across marketing, esports, data, product development, and more can come together to create a one-of-a-kind campaign that can make an impact. Together with Vivior, we are not only empowering our aggregate audience of 500 million to excel by prioritizing their health, but also equipping the global gaming community with innovative technologies to enhance gameplay.”

Vivior will collaborate with GameSquare Chief Innovation Officer Tyler “Ninja” Blevins and Ninja Labs to develop and launch a health and wellness platform. The first-of-its-kind rewards program will introduce a gamified experience to incentivize healthy habits through giveaways, such as in-game XP’s, drops, and skins along with in real-life rewards and prizes. As part of their commitment to DES prevention, the pair will also look to jointly develop new products that address gamers’ most common pain points, including vision, screen time, posture, and blue light exposure.

“I’ve been focused on balancing gaming and wellness for a while now because the more time we spend gaming, the more important it is to take care of our long-term health,” said Blevins. “What started with me talking openly about wellness was formalized with the Team Ninja Time Out initiative, and now teaming up with Vivior is another first step to creating a more sustainable future for the next generation of gamers.”

In an effort to reinforce the importance of vision care, Ninja Labs and Vivior will also host a health and wellness-focused Fortnite tournament. The multi-day competition will see 50 duos – 25 creator teams and 25 open bracket teams – face off in a custom Vivior-branded Fortnite map.

“As young audiences continue to spend more time online looking at screens, eliminating digital visual stress is a key to living a healthy lifestyle,” said Professor Michael Mrochen, Chairman and co-founder of Vivior. “Through our multifaceted partnership with GameSquare, we’re making gamers more cognizant of how small changes to their screen usage, posture, and more can make big differences in their overall health and wellbeing.”

Vivior will additionally collaborate with Complexity’s diverse talent roster to produce sponsored content and live streams that promote the importance of practicing healthy habits while gaming, doubling down on Complexity’s long-standing commitment to talent and player care. To launch the initiative, Vivior will have a presence at Complexity’s DreamHack Dallas booth on June 2-4, where attendees can learn about their posture, DES risks, and more while competing in friendly Halo Infinite matches.

To learn more, please visit https://ninjalabs.gg/.

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About GameSquare

GameSquare Holdings Inc. (NASDAQ:GAME) (TSXV:GAME) is a vertically integrated, international digital media, entertainment and technology company, which leverages an audience of over 290 million followers. GameSquare’s leading audience and platform enables global brands to connect with gaming and youth culture audiences. GameSquare’s end-to-end platform includes Code Red Esports Ltd., an esports talent agency serving the UK, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA., Zoned, a gaming and lifestyle marketing agency based in Los Angeles, USA, Complexity Gaming, a leading esports organisation operating in the United States, Fourth Frame Studios, a multidisciplinary creative production studio, Mission Supply, a merchandise and consumer products business, Frankly Media, programmatic advertising, Stream Hatchet, leader in live gaming and esports streaming analytics, and Sideqik a social influencer marketing platform. For more information, please visit www.gamesquare.com.

Media and Investor Relations
Andrew Berger
Phone: (216) 464-6400
Email: [email protected]

About Vivior

Vivior is a Swiss digital health start-up founded in 2017 by leading vision care and wearable technology experts. The company’s cutting edge wearable technology objectively measures visual behavior to improve users visual comfort and care. The system collects daily visual activity profiles, measuring light exposure, viewing distances, posture and other behavioral data. Machine-learning algorithms analyse users’ visual lifestyle patterns to provide them with valuable guidance to improve their gaming, work, and study setup also delivering recommendations for improving visual behavior to help combat digital eye strain. Vivior’s game changing vision correction solutions are personalised to an individual’s lifestyle and visual behavior of a person. This ground-breaking technology allows a better understanding of gamers’ needs and enables eye care professionals to offer optimal personalized solutions to their patients. www.vivior.com.

New VALORANT Tournament Invites Top Game Changers Squads to Compete for $10,000 Prize Pool

FRISCO, Texas – March 16, 2023 – Complexity Gaming, a GameSquare company, today announced the Complexity Gaming Paradox Invitational powered by Lenovo Legion, a new $10,000 VALORANT tournament. Taking place on March 25 and 26 in celebration of Women’s History Month, the invitational is the first in a series of Complexity-hosted VALORANT competitions aimed at supporting women and non-binary VALORANT competitors.

“Complexity has a longstanding record of supporting underrepresented gamers with half of their creator roster identifying as women,” said Justin Kenna, CEO, GameSquare. “By empowering diverse voices and providing opportunities for gamers of all backgrounds, we’re creating a more equitable and sustainable future for esports.”

Spanning two days of competition, the Complexity Gaming Paradox Invitational powered by Lenovo Legion features eight of the top women and non-binary VALORANT squads from the Americas as they face off in a double-elimination bracket. Participants include fan-favorites from the VALORANT Game Changers season, including Complexity’s GX3 – the organization’s female-identifying and non-binary roster – Evil Geniuses, CLG Red, KARMA, Leviatan, Akave Girls, Velaris, and Hamboigas.

“Competitions like these help provide more opportunities for marginalized genders for increased visibility and awareness,” said Alice “Alimonstr” Lew, Team Manager, Complexity GX3. “Our goal is to normalize our presence in this space to help eliminate toxicity. We belong, and we’re here to stay.”

The Complexity Gaming Paradox Invitational powered by Lenovo Legion is one of many actionable steps Complexity is taking toward breaking down barriers in gaming and empowering future generations of gamers. With a creative and competitive roster that’s 50 percent women, the organization continues to be an ambassador for diversity and inclusivity within esports.

The Paradox Invitational begins at 3 PM CT on March 25 and will be streamed on Complexity’s official Twitch channel.

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About Complexity Gaming

Complexity Gaming, a GameSquare Esports company, is one of North America’s longest-standing esports organizations. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitch, Twitter, Instagram, TikTok, and Facebook.

About GameSquare Esports

GameSquare Esports Inc. is a vertically integrated, international digital media and entertainment company enabling global brands to connect and interact with gaming and esports fans. GameSquare owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA., NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA, Fourth Frame Studios, a multidisciplinary creative production studio, and Mission Supply, a merchandise and consumer products business. The Company is headquartered in Toronto, Canada.

About Lenovo

Lenovo is a US $70 billion revenue global technology powerhouse, ranked #171 in the Fortune Global 500, employing 82,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into key growth areas including server, storage, mobile, solutions and services. This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and sustainable digital society for everyone, everywhere. To find out more visit https://www.lenovo.com and read about the latest news via our StoryHub.

Complexity Gaming, a GameSquare Company, Signs Exclusive Sponsorship Agreement with H-E-B, a Leading Texas-Based Multi-Format Retailer and Supermarket Chain

March 1, 2023, Toronto, Ontario – GameSquare (CSE: GSQ; OTCQB: GMSQF; FRA: 29Q1) (“GameSquare”, or the “Company”), is pleased to announce that Complexity Gaming has signed an exclusive sponsorship agreement with H-E-B, a leading Texas-based multi-format retailer. With a growing footprint of more than 420 stores throughout Texas and Mexico, and 117 years in business, H-E-B is committed to serving its local communities. Like Complexity, H-E-B values heart, drive, and innovation making it a perfect partnership. Complexity, in collaboration with Spark Foundry, a global media agency brand within Publicis Media, will promote these shared values to GameSquare’s content creator network, social channels, and various Twitch content streams, that have an aggregated following of more than 175 million.

“We are thrilled to partner with H-E-B, the largest privately held employer in the state of Texas with more than 145,000 employee partners, and $38 billion in annual sales,” said Justin Kenna, CEO of GameSquare. “Leading companies such as H-E-B, are increasingly turning to GameSquare’s platform to deliver outstanding outcomes and partnerships. The depth of our product offering and the creative approach that GameSquare’s vertically integrated platform can provide to brands seeking to connect with gaming and esports fans continues to grow and attract outstanding partners like H-E-B. Our commitment to our clients, and deep understanding of the gaming landscape, perfectly positions us to meet the needs of innovative and leading brands.”

Complexity Gaming was acquired by GameSquare in June of 2021. Since then, GameSquare has invested in Complexity’s platform by signing leading streamers and content creators including TimTheTatman, Cloakzy, and the Baka Bros, and has strived to continue to add female content creators which are now at parity with male creators. The organization has launched Complexity Stars, the world’s first gaming division for celebrities and professional athletes, and a female and non-binary Valorant team, GX3, that competes in the VCT Game Changers program. As a result of these investments, the aggregate following for Complexity has grown from approximately ten million to more than 105 million and continues to expand with the addition of new talent, teams, and Complexity Stars members. The rapid growth of the audience has provided scale and amplified brand awareness including a multi-year sponsorship between Complexity Gaming and Lenovo. The sponsorship with Lenovo made it the exclusive desktop and laptop PC provider and Complexity’s Frisco-based headquarters, named the Lenovo Legion Esports Center.

About GameSquare Esports Inc.

GameSquare is a vertically integrated, international digital media and entertainment company enabling global brands to connect and interact with gaming and esports fans. GameSquare owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA., Cut+Sew (Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA, Complexity Gaming, a leading esports organization operating in the United States, Fourth Frame Studios, a multidisciplinary creative production studio, and Mission Supply, a merchandise and consumer products business. The Company is headquartered in Toronto, Canada.

About Spark Foundry

Spark Foundry is a global media agency brand within Publicis Media, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. Spark Foundry’s bold vision harnesses a startup spirit with a powerhouse soul, combining an entrepreneurial, innovative business approach with the resources, capabilities, and marketplace clout of Publicis Media. The agency leverages the best industry talent with offices in over 50 countries across the world, including the USA, UK, MENA, Poland, Australia, and China. Spark Foundry has received numerous industry accolades, including Ad Age’s 2022 “Media Agency of the Year” and Adweek’s 2022 “U.S. Media Agency of the Year.”

Top Esports Organization Reopens State-of-the-Art Frisco Headquarters with Year-Round Community Programming, Lenovo Legion Technology 

FRISCO, Texas – November 10, 2022 – Complexity Gaming, a GameSquare Esports company and one of North America’s longest-standing esports organizations, today announced the grand reopening of its Frisco, Texas, headquarters, named the Lenovo Legion Esports Center. Located at The Star, known as the world headquarters and training facility of the Dallas Cowboys, the Lenovo Legion Esports Center will feature a year-round slate of community programming for residents to enjoy while visiting the facility. In addition to hands-on gaming experiences, visitors will have access to the same Lenovo hardware that powers Complexity’s professional competitors and content creators.

“The Star is a cornerstone of the Frisco community, and our headquarters have become a local esports and gaming hub for current and future generations of gamers,” said Jason Lake, CEO, Complexity Gaming, and global head of esports, GameSquare Esports. “Our fans – both close to home and around the world – are at the epicenter of this organization. We’re looking forward to reopening our doors of the Lenovo Legion Esports Center to the community.”

During weekends throughout the year, the Dallas-Fort Worth community can drop by the headquarters to play the most popular games on Lenovo Legion technology and purchase exclusive merchandise. The Complexity and Lenovo teams will additionally host a number of activities, including:

• LAN Events: Compete in local esports competitions from weekly LAN tournament series to seasonal events.

• Watch Parties: Join fellow Complexity fans to cheer on its teams and players, watch local Dallas sports, including the Dallas Cowboys, and tune into global sporting events, such as the World Cup.

• Meet and Greets: Meet Complexity’s top content creators and players, and occasionally Complexity Stars athletes as they drop by the headquarters.

• Tours: Explore what makes the Lenovo Legion Esports Center one of the most advanced esports facilities in the world by touring state-of-the-art performance training rooms, including athlete recovery, wellness, and mental health amenities.
• Educational Opportunities: Uncover how gaming can make learning fun through summer camps for local youth as well as corporate panels and seminars.

“Lenovo has played an integral role in powering our players and creators, and the reopening of the Lenovo Legion Esports Center will put high-powered gaming experiences at the community’s fingertips,” said Justin Kenna, CEO, GameSquare Esports. “Through our partnership, we’ll continue to unlock more ways to connect with the Dallas community and provide unprecedented access to the world of gaming, esports, and entertainment for all.”

Lenovo and Complexity have a rich history creating opportunities for the Dallas-Fort Worth community to plug into gaming and esports. This summer, the duo hosted a series of summer camps for underserved youth on gaming-related topics ranging from content creation to competitive gaming. It’s part of the two organizations’ shared vision for fostering a more accepting and supportive community in esports and gaming.

“The Lenovo Legion Esports Center embodies Complexity and Lenovo’s commitment to not only enhancing player performance, but also building a safe space for the gaming community,” said Gerald Youngblood, chief marketing officer, Lenovo North America. “When a passion for technology meets community engagement, you get the interactive experiences that Complexity provides its fans in the Dallas-Fort Worth metroplex and beyond.”

Activities kick off this weekend with Halo Infinite free play, in celebration of the Complexity team recently becoming a Halo Championship Series partner team. There will also be Intel Extreme Masters Rio Major 2022 watch party and CS:GO freeplay. Additionally, fans will have an opportunity to meet Complexity’s Apex Legends squad.

Weekly hours of operation are Fridays 3 PM – 9 PM CT as well as Saturdays and Sundays 11 AM – 7 PM CT. To learn more about the Lenovo Legion Esports Center, please visit www.complexity.gg/headquarters.

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About Complexity Gaming

Complexity Gaming, a GameSquare Esports Inc. subsidiary, is one of North America’s longest-standing esports organizations. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About GameSquare Esports Inc.
GameSquare Esports Inc. is a vertically integrated, international digital media and entertainment company enabling global brands to connect and interact with gaming and esports fans. GameSquare owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA., NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA, Fourth Frame Studios, a multidisciplinary creative production studio, and Mission Supply, a merchandise and consumer products business. The Company is headquartered in Toronto, Canada.

Breakout Football Star Leans on Passion for Gaming to Grow Personal Brand and Complexity Gaming Fandom

FRISCO, Texas – October 14, 2022 – Complexity Gaming, a GameSquare Esports company and one of North America’s longest-standing esports organizations, today announced Trevon Diggs, an All-Pro Dallas Cowboys cornerback, has signed with Complexity Stars, expanding the division’s roster of superstar athletes. A leading NFL defenseman, Diggs is the first Cowboys player to sign with Complexity Stars and joins 10 celebrities across sports and music – all of who seek to grow their audiences at the intersection of sports, gaming, and entertainment through the Complexity Stars program.

“While Dallas Cowboys fans know me as an athlete first, I’m also an avid gamer, and I’m looking forward to joining Complexity Stars to connect with more fans through gaming,” said Diggs. “Complexity and the Cowboys share the same hunger for greatness, and it was a natural fit for me to join an esports organization that understands the culture of sports and gaming.”

Diggs joins a dynamic cast of Complexity Stars talent, including two-time NBA champion J.R. Smith, LA Galaxy Striker Javier “Chicharito” Hernández, and LA-based DJ duo Lost Kings, among others who are tapping Complexity’s gaming and esports expertise to optimize their brand digital spaces. Diggs’ signing builds upon the deep relationship between Complexity and the Cowboys organization.

“In one short year, Trevon Diggs has made a name for himself in the NFL, and now he’ll be able to carve a similarly dominant niche online,” said Duane “Zeno” Jackson, Head of Complexity Stars, Complexity Gaming. “Complexity Stars provides athletes like Diggs with the resources to convert their passion for gaming and stardom into intimate, engaging experiences for fans new and old – especially among those here in Dallas.”

The football star will collaborate with Complexity’s diverse roster of talent on unique experiences to grow his online presence and deepen his connections with Cowboys and Complexity fans in Texas. Details of future in-person events, branded content, and collaborations with other professional athletes and creators will be made available on Digg’s social channels, Complexity’s website, and GameSquare’s website.

To learn more about Complexity Stars and check out the full roster, please visit https://complexity.gg/teams/complexity-stars/.

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About Complexity Gaming
Complexity Gaming, a GameSquare Esports Inc. subsidiary, is one of North America’s longest-standing esports organizations. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About GameSquare Esports Inc.
GameSquare Esports Inc. is a vertically integrated, international digital media and entertainment company enabling global brands to connect and interact with gaming and esports fans. GameSquare owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA., NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA, Fourth Frame Studios, a multidisciplinary creative production studio, and Mission Supply, a merchandise and consumer products business. The Company is headquartered in Toronto, Canada.