TimTheTatman Brings More Than 18 million Gaming and Esports Fans; Establishes Complexity as a Leading Streaming Organization

September 20, 2021, Frisco, Texas – Complexity Gaming, one of North America’s most elite and longest standing esports organizations, announced that TimTheTatman, one of the most popular esports personalities with more than 18 million social followers, has joined Complexity, a part of the GameSquare Esports group of companies. TimTheTatman brings immediate revenue opportunities to Complexity through merchandise sales, marketing activations, personal appearances, and branded content.

“Joining the Complexity team has been an amazing journey,” said TimTheTatman. “I’ve followed Complexity’s success and I am impressed with their commitment to winning in top-tier esports and the loyalty of their fans. The connection with the Dallas Cowboys and the support of Jerry Jones is outstanding. I’m a lifelong Cowboys fan so this is a special opportunity within esports. My tour of the Complexity headquarters at the Star in Frisco was world-class; no esports facility comes close. When Complexity and GameSquare invited me to join the team, it was an easy yes. Jason Lake has built an amazing team at Complexity and Justin Kenna is building something special at GameSquare. I am excited to get started.”

“TimTheTatman is one of the most followed, engaging, and entertaining personalities in esports,” said Justin Kenna, CEO of GameSquare. “Working with TimTheTatman is really exciting as we build one of the largest esports companies on the planet. He is incredibly talented and brings immediate credibility with fans and brands. With more than 18 million followers, TimTheTatman has immediately enhanced Complexity’s audience and engagement. This positions Complexity as one of the leading streaming organizations on the planet and a top-tier competitive team.”

“TimTheTatman is an iconic streamer and will be an invaluable addition to the Complexity family as we look to expand our footprint in content creation,” said Jason Lake, Founder and CEO, Complexity Gaming, and Global Head of Esports, GameSquare. “As traditional sports, gaming, and entertainment continue to converge, our partnership with Tim will encompass the best of these worlds for fans to enjoy.”

GameSquare and Complexity intend to work with TimTheTatman to create exclusive merchandise collections that proudly represent Complexity’s winning history and his larger-than-life personality. The collection is expected to be available online and at a welcome ceremony to be held at Complexity’s headquarters, the GameStop Performance Center, at The Star in Frisco, Texas. Details of future events, branded content, and collaborations with professional athletes and celebrities will be made available on TimTheTatman’s streaming channel, Complexity’s website and GameSquare’s website.

About Complexity Gaming

Complexity Gaming, a GameSquare Esports Inc. (CSE: GSQ; FRA: 29Q1) subsidiary, is one of North America’s longest standing and most successful esports organizations. The esports organization is led by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About GameSquare Esports

GameSquare Esports Inc. is an international gaming and esports company headquartered in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare owns a portfolio of companies including Code Red Esports Ltd. (“Code Red”), an esports talent agency serving the UK, Reciprocity Corp. (“Reciprocity”), which provides the Company access to Asia, Latin America and North America, NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, and, most recently, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA. Reciprocity’s gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and its wholly owned subsidiary corporation, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA.

Investor Relations

For further information, please contact Nikhil Thadani, Investor Relations for GameSquare Esports Inc.:

Nikhil Thadani
Email: [email protected]
Phone: (647) 670-2500

Media and Press

JSA Strategies
Email: [email protected]

 Led by Counter-Strike Legend “Alimonstr,” Complexity GX3 will Strive to Empower Female Gamers  

FRISCO, Texas – September 9, 2021 – Complexity Gaming, one of North America’s most elite and longest-standing esports organizations, today announced the signing of GX3, one of the top women’s VALORANT squads, forming “Complexity GX3.” In addition to competing in the VALORANT Champions Tour (VCT) Game Changers circuit, Complexity GX3 will champion gender equality in esports and gaming.

“GX3 uniquely embodies our organization’s core values, and we’re thrilled to welcome them into the Complexity family,” said Jason Lake, Founder & CEO, Complexity Gaming, and Global Head of Esports, GameSquare. “The squad’s competitive credentials coupled with their growing platform for female empowerment have the potential to shake up the gaming world in a major way.”

The addition of Complexity GX3 marks the organization’s first-ever all-women roster and second VALORANT team. Hailing from a variety of competitive backgrounds in Counter-Strike, Apex Legends, and Fortnite, team members include:

• Alimonstr: A long-time Counter-Strike professional and six-time Esports World Cup Champion, Alimonstr formed GX3 in 2002 and established the team’s presence in VALORANT for her venture into the game.
• Aniemal: In addition to competing for GX3, Aniemal is currently a VALORANT streamer and content creator for Complexity.
• maddiesuun: Previously a part of the first all-female Fornite team, Gen.G’s Team Bumble, maddiesuun has extensive experience competing professionally and mentoring young gamers.
• akaL4CE: An up-and-coming VALORANT professional, akaL4CE’s raw talent has shown immense competitive potential that’s earned her the position of GX3’s recon.
• One additional team member to be announced.

“We strive to leave a lasting legacy on the esports world both competitively and culturally,” said Alimonstr. “Signing with a reputable and supportive organization like Complexity will not only equip us with tools to enhance our performance but also a platform to kick start important industry conversations about instilling change.”

GX3’s Alimonstr and maddiesuun have been staunch supporters of inclusivity and their impact has already been felt in the space. Throughout her nearly two decades in the industry, Alimonstr has inspired countless young women to pursue professional careers in esports and gaming. Meanwhile, her teammate maddiesuun helped to evolve the gaming scene for women during her time with Gen.G’s Team Bumble. With the support of Complexity, the all-female team will build upon this foundation to create a more accepting and supportive community. Through forthcoming initiatives, Complexity GX3 will take actionable steps to eliminate toxicity as well as partner with charitable organizations and female-forward brands to break down barriers and empower female gamers.

Complexity GX3 is the organization’s 10th active roster across nine different game titles. It’s a testament to the Complexity management team’s expertise in scouting organic gaming talent, recruiting players, and then helping to mold them into premier esports athletes. To further hone their skills, Complexity GX3 will have access to the plethora of performance tools, health and wellness resources, and recovery amenities available at Complexity’s state-of-the-art headquarters, the GameStop Performance Center (GSPC). Complexity will also equip the squad with Herman Miller Embody Gaming Chairs to ensure they can compete and train comfortably.

Complexity GX3 will debut at the VCT Game Changers Qualifier on September 24. To keep up with the squad, follow Complexity on Twitter.

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About Complexity Gaming

Complexity Gaming, a GameSquare Esports Inc. (stock: GSQ, Canadian Securities Exchange) subsidiary, is one of North America’s longest-standing and most successful esports organizations. The esports organization is led by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

FRISCO, Texas – March 2, 2021 – Complexity Gaming, one of North America’s most elite and longest-standing esports organizations, today announced a partnership with Dairy MAX, one of the leading regional dairy councils in America, to optimize esports player performance and extend career longevity through proper nutrition. The multifaceted partnership, which designates Dairy MAX as the Official Nutrition Partner of Complexity, also aims to educate the esports community on the importance of building healthy habits, explore the impact of nutrition on cognitive and physical performance, and promote overall well-being.  

“Through our vision of ‘Esports 3.0,’ Complexity has a long-standing commitment to professionalize the esports landscape and improve overall player care, and our partnership with Dairy MAX is the next step in achieving that goal,“ said Jason Lake, Founder and CEO of Complexity Gaming. “With Dairy MAX as our Official Nutrition Partner, not only will we add a key layer of health and wellness support for our athletes, but also we’ll be able to share our learnings with our fans and the esports industry at large.”

As part of the partnership, Complexity and Dairy MAX will host and produce a five-episode educational cooking series, “Cooking with Complexity,” where players and influencers will learn to prepare healthy meals. Professional esports athletes, casual gamers, and fans alike will have access to this educational content designed to provide them with nutritious recipes and insight on making health-conscious choices.

The two companies will also work together to provide guidance on how to live a healthy, performance-driven lifestyle in esports. Through Dairy MAX’s extensive resources and nutrition guides, Complexity players will gain insight into the impact of nutrition on the brain and body as well as understand the cognitive connection required for sustained peak performance. Additionally, Dairy MAX will have access to Complexity players to support ongoing research into the impact of dairy and nutrition on performance and lifestyle.

“Dairy plays a pivotal role in nutrition and athletic performance– and that’s a key message we’re committed to sharing with the athletes, fans, and the entire esports industry,” said Mike Konkle, CEO of Dairy MAX. “Esports are coed, inclusive and engage students who might not otherwise participate in school athletics or activities. This partnership allows the dairy farmers we represent to reach kids based on their interests and work with younger generations to learn about the benefits of dairy for mind and body performance.” 

Complexity’s partnership with Dairy MAX builds upon the organization’s commitment to advancing the esports industry and creating meaningful relationships that provide holistic support and resources for players’ mental and physical health. Complexity’s headquarters, The GameStop Performance Center (GSPC), is equipped with performance-enhancing tools, recovery amenities, and mental health resources to promote player wellness and longevity.

As the sister esports team of the Dallas Cowboys, Complexity players have access to the team’s Training Table, where they can get the same meals prepared for professional football players, and Cowboys Fit, a premier gym at the Star. Dairy MAX is also the Official Nutrition Partner of the Dallas Cowboys, helping to bring science-based nutrition information to the Texas-based football franchise since 2010. 

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About Complexity Gaming 

Complexity Gaming is one of North America’s longest standing and most successful esports organizations, now owned by Jerry Jones of the Dallas Cowboys and investor John Goff. The esports organization is led by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About Dairy MAX

Founded more than 40 years ago, Dairy MAX is one of the leading regional dairy councils in America – representing more than 900 dairy farmers and serving communities in eight states: Colorado, southwest Kansas, Louisiana, Montana, New Mexico, western Oklahoma, Texas and Wyoming. A nonprofit organization, Dairy MAX is part of a nationwide effort to support dairy farming and drive impact for every dairy farmer, while promoting American agriculture.

The organization operates five audience outreach programs: business development, consumer marketing, health and wellness, industry image and relations and school marketing. For more information about Dairy MAX and its team of experts, visit DairyMAX.org. Dairy resources and delicious recipes are available at DairyDiscoveryZone.com.

Streaming Partnership Expands Complexity-Limit’s Reach to New Audiences

FRISCO, Texas – December 10, 2020 – Complexity-Limit, the world’s #1 raiding World of Warcraft guild and partner of Complexity Gaming, today announced an exclusive Chinese media rights deal with DouYu, one of China’s leading streaming platforms, for the guild’s upcoming Race to World First event. As part of the partnership, DouYu will produce its own Complexity-Limit Race to World First broadcast exclusively for the Chinese region. “We aim to deliver engaging content to our fans both at home and overseas,” said Kyle Bautista, COO, Complexity Gaming. “Through our partnership with DouYu, we will be able to bring one of the most unique experiences in gaming to our Complexity-Limit fanbase in China and contribute to the growth of World of Warcraft fandom around the world.”

Not only will the deal enable Complexity-Limit fans in the Chinese region to have access to a tailored broadcast experience for the most renowned World of Warcraft event of the year, but it will also help to boost visibility and global reach of the North American guild. DouYu will adapt and localize the raw Complexity-Limit broadcast footage for its 194 million monthly viewers. “In recent years, World of Warcraft RWF events have gradually gained more and more attention on live streaming platforms in China, each time creating one peak viewer number after another,” said Cheng Chao, COO, DouYu. “By partnering with Complexity-Limit, one of the best World of Warcraft guilds in the world, DouYu will provide the best content and viewing experience to the Chinese World of Warcraft community.”

Over the years, grassroots Race to World First events have entertained millions of viewers over weeks on end, establishing itself as one of the most thrilling and unique esports competitions. In February 2020, Complexity-Limit overcame this daunting task to become the Race to World First: Ny’alotha champion, defeating the first nine of 12 bosses as well as the final boss days ahead of the next closest guild. The decisive victory solidified the guild as a global leader in World of Warcraft and made Complexity-Limit the first North American guild to win a Race to World First event in ten years.

Complexity-Limit’s Race to World First streams kick off on December 15. To stay up to date on the latest Complexity-Limit Race to World First news, be sure to follow the guild on Twitter. For more information on Complexity-Limit, please visit https://www.limit-guild.com/

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About Complexity-Limit

Limit, now known as Complexity-Limit, was founded in early 2015 from top raiding guilds across North America. Setting their eyes on beating other North American guilds, while also improving their own world rankings, they took their first NA #1, World 7th rank in Hellfire Citadel, tackling Mythic Archimonde and sealing their fate as a force to be reckoned with. As they’ve climbed the world ranks tier after tier, the dream of becoming the #1 raiding guild in the world was realized in February 2020. Limit won the “Race to World First” in dominating fashion by being the first team to defeat 9/12 bosses and defeating the final boss days before the next closest guild.

About Complexity Gaming

Complexity Gaming is one of North America’s longest standing and most successful esports organizations, now owned by Jerry Jones of the Dallas Cowboys and investor John Goff. The esports organization is led by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

Complexity Counter-Strike adds a beast with the Australian powerhouse, Justin “jks” Savage.

To follow jks, check out his Instagram, Twitter and Twitch!

Welcome, Justin! #WeAreCOL