FRISCO, Texas – March 2, 2021 – Complexity Gaming, one of North America’s most elite and longest-standing esports organizations, today announced a partnership with Dairy MAX, one of the leading regional dairy councils in America, to optimize esports player performance and extend career longevity through proper nutrition. The multifaceted partnership, which designates Dairy MAX as the Official Nutrition Partner of Complexity, also aims to educate the esports community on the importance of building healthy habits, explore the impact of nutrition on cognitive and physical performance, and promote overall well-being.  

“Through our vision of ‘Esports 3.0,’ Complexity has a long-standing commitment to professionalize the esports landscape and improve overall player care, and our partnership with Dairy MAX is the next step in achieving that goal,“ said Jason Lake, Founder and CEO of Complexity Gaming. “With Dairy MAX as our Official Nutrition Partner, not only will we add a key layer of health and wellness support for our athletes, but also we’ll be able to share our learnings with our fans and the esports industry at large.”

As part of the partnership, Complexity and Dairy MAX will host and produce a five-episode educational cooking series, “Cooking with Complexity,” where players and influencers will learn to prepare healthy meals. Professional esports athletes, casual gamers, and fans alike will have access to this educational content designed to provide them with nutritious recipes and insight on making health-conscious choices.

The two companies will also work together to provide guidance on how to live a healthy, performance-driven lifestyle in esports. Through Dairy MAX’s extensive resources and nutrition guides, Complexity players will gain insight into the impact of nutrition on the brain and body as well as understand the cognitive connection required for sustained peak performance. Additionally, Dairy MAX will have access to Complexity players to support ongoing research into the impact of dairy and nutrition on performance and lifestyle.

“Dairy plays a pivotal role in nutrition and athletic performance– and that’s a key message we’re committed to sharing with the athletes, fans, and the entire esports industry,” said Mike Konkle, CEO of Dairy MAX. “Esports are coed, inclusive and engage students who might not otherwise participate in school athletics or activities. This partnership allows the dairy farmers we represent to reach kids based on their interests and work with younger generations to learn about the benefits of dairy for mind and body performance.” 

Complexity’s partnership with Dairy MAX builds upon the organization’s commitment to advancing the esports industry and creating meaningful relationships that provide holistic support and resources for players’ mental and physical health. Complexity’s headquarters, The GameStop Performance Center (GSPC), is equipped with performance-enhancing tools, recovery amenities, and mental health resources to promote player wellness and longevity.

As the sister esports team of the Dallas Cowboys, Complexity players have access to the team’s Training Table, where they can get the same meals prepared for professional football players, and Cowboys Fit, a premier gym at the Star. Dairy MAX is also the Official Nutrition Partner of the Dallas Cowboys, helping to bring science-based nutrition information to the Texas-based football franchise since 2010. 

###

About Complexity Gaming 

Complexity Gaming is one of North America’s longest standing and most successful esports organizations, now owned by Jerry Jones of the Dallas Cowboys and investor John Goff. The esports organization is led by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About Dairy MAX

Founded more than 40 years ago, Dairy MAX is one of the leading regional dairy councils in America – representing more than 900 dairy farmers and serving communities in eight states: Colorado, southwest Kansas, Louisiana, Montana, New Mexico, western Oklahoma, Texas and Wyoming. A nonprofit organization, Dairy MAX is part of a nationwide effort to support dairy farming and drive impact for every dairy farmer, while promoting American agriculture.

The organization operates five audience outreach programs: business development, consumer marketing, health and wellness, industry image and relations and school marketing. For more information about Dairy MAX and its team of experts, visit DairyMAX.org. Dairy resources and delicious recipes are available at DairyDiscoveryZone.com.

Streaming Partnership Expands Complexity-Limit’s Reach to New Audiences

FRISCO, Texas – December 10, 2020 – Complexity-Limit, the world’s #1 raiding World of Warcraft guild and partner of Complexity Gaming, today announced an exclusive Chinese media rights deal with DouYu, one of China’s leading streaming platforms, for the guild’s upcoming Race to World First event. As part of the partnership, DouYu will produce its own Complexity-Limit Race to World First broadcast exclusively for the Chinese region. “We aim to deliver engaging content to our fans both at home and overseas,” said Kyle Bautista, COO, Complexity Gaming. “Through our partnership with DouYu, we will be able to bring one of the most unique experiences in gaming to our Complexity-Limit fanbase in China and contribute to the growth of World of Warcraft fandom around the world.”

Not only will the deal enable Complexity-Limit fans in the Chinese region to have access to a tailored broadcast experience for the most renowned World of Warcraft event of the year, but it will also help to boost visibility and global reach of the North American guild. DouYu will adapt and localize the raw Complexity-Limit broadcast footage for its 194 million monthly viewers. “In recent years, World of Warcraft RWF events have gradually gained more and more attention on live streaming platforms in China, each time creating one peak viewer number after another,” said Cheng Chao, COO, DouYu. “By partnering with Complexity-Limit, one of the best World of Warcraft guilds in the world, DouYu will provide the best content and viewing experience to the Chinese World of Warcraft community.”

Over the years, grassroots Race to World First events have entertained millions of viewers over weeks on end, establishing itself as one of the most thrilling and unique esports competitions. In February 2020, Complexity-Limit overcame this daunting task to become the Race to World First: Ny’alotha champion, defeating the first nine of 12 bosses as well as the final boss days ahead of the next closest guild. The decisive victory solidified the guild as a global leader in World of Warcraft and made Complexity-Limit the first North American guild to win a Race to World First event in ten years.

Complexity-Limit’s Race to World First streams kick off on December 15. To stay up to date on the latest Complexity-Limit Race to World First news, be sure to follow the guild on Twitter. For more information on Complexity-Limit, please visit https://www.limit-guild.com/

###

About Complexity-Limit

Limit, now known as Complexity-Limit, was founded in early 2015 from top raiding guilds across North America. Setting their eyes on beating other North American guilds, while also improving their own world rankings, they took their first NA #1, World 7th rank in Hellfire Citadel, tackling Mythic Archimonde and sealing their fate as a force to be reckoned with. As they’ve climbed the world ranks tier after tier, the dream of becoming the #1 raiding guild in the world was realized in February 2020. Limit won the “Race to World First” in dominating fashion by being the first team to defeat 9/12 bosses and defeating the final boss days before the next closest guild.

About Complexity Gaming

Complexity Gaming is one of North America’s longest standing and most successful esports organizations, now owned by Jerry Jones of the Dallas Cowboys and investor John Goff. The esports organization is led by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

Complexity Counter-Strike adds a beast with the Australian powerhouse, Justin “jks” Savage.

To follow jks, check out his Instagram, Twitter and Twitch!

Welcome, Justin! #WeAreCOL

Winner to Represent Complexity Gaming at FIFA20 Pro for a Day U.S. Finals hosted by PlayStation®

FRISCO, Texas — July 28, 2020 — Complexity Gaming, one of North America’s most elite and longest-standing esports organizations, today announced the Complexity Club Championship, a grassroots fan competition, as part of the FIFA20 PlayStation®4 Tournaments: Pro For a Day event. Kicking off on August 3, Complexity fans in the U.S. will have the opportunity to compete to win prizes and represent the team against other Pro for a Day winners at the broadcasted finals on August 28.

“At Complexity, our fans are an integral part of our organization,” said Kyle Bautista, COO, Complexity Gaming. “Working hand-in-hand with PlayStation, we’ll be able to help make our fans’ dreams of becoming a professional Complexity athlete a reality for a day.”

As part of the FIFA20 PS4™ Tournaments: Pro For a Day, Complexity will host a series of four online qualifiers throughout the month of August. On August 25, the top 32 players from each qualifier will go head-to-head to be crowned Complexity Club Champion and take home their share of the $2,000 prize pool. The winner will have the chance to represent Complexity as the team’s FIFA pro and compete against three Pro for a Day representatives from Misfits Gaming, Team Envy, and Team Liquid at the online Pro for a Day U.S. finals hosted by PlayStation®.

The Complexity Club Championship will be hosted by Complexity’s FIFA roster, including AA9Skillz, AlanAvi, Joksan, and MaXe. The players will also serve as commentators and analysts during the Pro For a Day U.S. Finals.

Registration for the Complexity Club Championship online tournament series is now open. To sign up for the FIFA20 PS4™ Tournaments: Pro For a Day and to see the full rules, please visit compete.playstation.com.

Active PS Plus membership required. Must be 16+ and resident of U.S. VOID WHERE PROHIBITED.

 “PlayStation” is a registered trademark or trademark of Sony Interactive Entertainment Inc. “PS4” is a trademark of the same company.

###

About Complexity Gaming

Complexity Gaming is one of North America’s longest standing and most successful esports organizations, now owned by Jerry Jones of the Dallas Cowboys and investor John Goff. The esports organization is led by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

Today we are proud to launch a new division of Complexity – Valorant! Ever since the game was announced last year, the eyes of the gaming world were pinned on the FPS shooter made by League of Legends creators Riot Gaming. Throughout beta and launch, we’ve taken the time to evaluate the space and scout talent in order to make our introduction into the game. We are excited to have found this talent in Frisco, Xp3, ohai, C0M and AGM!

With an interesting mix of hungry youngsters and experienced veterans, we are excited to embark on the journey into Valorant and make our mark in the new esports title. The first chance to watch the team play will be the PAX Arena Invitational as a part of the Riot Ignition Series to kick off the competitive scene!

coL.Valorant

• David “Xp3” Garrido – @Xp3cs / Xp3tv
• Riley “Ohai” Nguyen – @ohaaiii / ohaaiii
• Mike “AGM” Abood – @agmfps / agmfps
• Corbin “C0M” Lee – @C0MTweets / c0mcsgo
• Cody “Frisco” Day – @FriscoDY / frsco
• Ryan “Meerko” Amato (Manager) – @Meerko_ / meerko

  Sulaiyman “Sovereign” Muhammad (Manager)

Make sure to follow the new members of coL.Valorant on Twitter and Twitch and cheer them on in upcoming events!

Complexity Gaming, one of North America’s most elite esports organizations, and the U.S. Army’s Family and Morale, Welfare and Recreation, part of the Installation Management Command, are joining forces to conduct a worldwide 12-week online esports tournament starting July 4th.

The Better Opportunities for Single Soldiers program will be hosting the tournaments at the garrisons.

“We understand the challenges with social distancing and the closure of certain facilities due to the COVID-19 pandemic,” said the Department of the Army’s BOSS Representative, Staff Sgt. Adrian Mooney. “We wanted to bring a form of entertainment that would be easily accessible to Soldiers. It is a form of entertainment that most Soldiers already have the resources for in the comfort of their barracks or homes.”

There will be multiple game titles for Soldiers to compete in at their garrisons throughout the 12 weeks. The first game will be Madden NFL 20. Signups for the tournaments will open every Wednesday, four days before the Saturdays they are held.

Complexity is organizing the tournaments, which are sponsored by the Army National Guard.

“We’re proud of our continued work with the Army and the Army National Guard,” said Complexity Gaming’s founder and CEO, Jason Lake. “During these unprecedented times, this program will allow Soldiers to stay connected through competition and continue to build comradery.”

The top three players will win a trip to Complexity’s headquarters, the GameStop Performance Center, in Frisco, Texas, to experience a day in the life of a professional gamer.

“Esports can challenge a Soldier cognitively as well as physically,” said Mooney. “It provides a constructive platform for Soldiers to release stress, connect socially, and engage in tactics. The cognitive and constructive aspect also mirrors what some of our Soldiers have as resources for training in their particular military occupational specialty code.”

The tournament is open to all Army service members including the National Guard and Reserves and Soldiers can sign up at www.armymwr.com/esports.

About the U.S. Army Installation Management Command:

We are “the Army’s home.”  Army installations require the same types of programs and services found in any small city. IMCOM manages the day-to-day operations of our Army communities such as emergency response teams, housing, utilities and maintenance, parks and recreation and childcare. Our professional workforce strives to deliver on the commitment to honor the sacrifice and service of military Families, while enabling readiness for a self-reliant and globally responsive all-volunteer Army.

To learn more, visit www.army.mil/imcom.

About Complexity Gaming

Complexity Gaming is one of North America’s longest standing and most successful esports organizations, now owned by Jerry Jones of the Dallas Cowboys and investor John Goff. The esports organization is led by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

 Partnership Will Leverage Complexity’s Extensive Player-First Infrastructure to Research, Test, and Validate New Designs 

FRISCO, Texas – June 23, 2020 – Complexity Gaming, one of North America’s most elite and longest-standing esports organizations, today announced a partnership with We Are Nations, the world’s largest esportswear company, to launch The Lab, an innovation pipeline for the research and development of esports products. Together, the two organizations will help to enhance the pre-game, in-game, and post-game performance of professional esports athletes and casual gamers across the entire gaming industry.

“Our mission is to help the entire industry reframe the conversation and focus on holistic player well-being,” said Jason Lake, Founder and CEO, Complexity Gaming. “We Are Nations is the ideal partner to help us create next-generation products that stem from actionable insights and data that will drive the professionalization of esports.”

Through direct access to Complexity players and controlled testing environments within Complexity’s headquarters, the GameStop Performance Center (GSPC), the two organizations will measure the impact that new training materials, like haptic technology, have on cognitive and physical performance. Part of that intake will also include monitoring biometric data, comfort, function, and the mobility of Complexity athletes. Complexity and We Are Nations will facilitate structured research and testing throughout specified areas within the GSPC, including:

• Cognitive Lab: Using the Cognitive Lab, Complexity will evaluate the ongoing progress of athletes’ basic capabilities, monitoring key performance indicators like reaction speed, memory, and inhibition.
• Herman Miller Innovation Lab: Once initial prototypes are developed from findings, Complexity athletes will provide feedback in controlled private sessions in the Herman Miller Innovation Lab to further inform and adapt design and functionality.
• Advanced Training Rooms: Products will then undergo stress testing in the GSPC’s advanced training rooms, which have the ability to mimic LAN competition using custom LED lighting, advanced sound engineering, adjustable ergonomic equipment, and precision climate control.

The Lab will leverage learnings to develop new products, equipment, and materials, which will ultimately be made available for both professional esports athletes and casual gamers. Additionally, The Lab will expand the scope of research to usher in future collaborations with new partners and third parties to bring more products to market on an ongoing basis.

“We Are Nations is dedicated to developing innovative products to be used by professional and social gamers alike, and we believe we’ll be able to lead the industry with the creation of The Lab,” said Patrick Mahoney, CEO, We Are Nations. “The unparalleled access to research and testing throughout the GameStop Performance Center and with Complexity athletes will allow us to take our product development a step further and help us to service gamers for a function well beyond comfort or style.”

The Lab will be integrated across Complexity’s existing infrastructure and is another step toward the organization’s vision of “Esports 3.0,” which aims to professionalize the esports industry overall. In the Herman Miller Innovation Lab, Complexity is already working with Herman Miller to conduct research around ergonomic equipment that will address the specific needs of gamers and prevent injuries. In partnership with The Sports Academy, the Cognitive Lab exists to develop, train, and improve core cognitive functions of esports athletes. Pairing We Are Nation’s expertise in product design with Complexity’s commitment to professionalizing player care, will further open doors and push boundaries for player performance.

In addition to The Lab, We Are Nations will also launch an esportswear line for Complexity players, streamers, and fans. The new product line will include jerseys, hoodies, shirts, joggers, hats, and more, and will feature various drops throughout the year, including Complexity Gaming, Complexity-Limit, individual influencer lines, and a branded capsule collection. All products will be specifically designed for both comfort and performance.

To purchase Complexity Gaming esportswear, please visit http://col.vg/shop.

###

About Complexity Gaming 

Complexity Gaming is one of North America’s longest standing and most successful esports organizations, now owned by Jerry Jones of the Dallas Cowboys and investor John Goff. The esports organization is led by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.

About We Are Nations 

We Are Nations is a specialist esportswear and retail company with locations based in the United States, United Kingdom and Australia with additional distribution partners around the world. The company provides merchandise design, sales, manufacturing, and distribution services for esports teams, leagues and other endemic and non-endemic brands operating in the esports industry. For more information, please visit www.wearenations.com.